How to further improve consumption power

That is to say, because of the simultaneous or continuous action of stimuli with different or opposite properties, the specific feeling has changed, so the user has motivation.

Application scenario: for example, when we do activities, we will compare the photos of customers before and after use; We will compare our products with those of our competitors.

Specific methods include: customer witness and visual presentation of product comparison.

Second, environmental pressure.

Refers to an influence exerted by people or things around, which can encourage and influence a person, and users change their attitudes and behaviors in order to respond, obey, obey and conform.

Application scenario: activities must be popular, so we increase popularity by creating a field; For example, Thai tour groups often design a bracket to guide you to buy.

The specific methods are: building a field with activities; Through programming, the passenger flow is concentrated, such as receiving gifts in a limited time.

Third, the benchmarking effect.

Refers to the use of super users, models, KOL, celebrities and "network celebrities" in growth activities to establish a benchmark image, attract other users and drive users to participate in activities.

Application scenario: celebrity endorsement; When doing sales, I want to get two super customers as cases to drive sales.

Specific methods: establish super users; Or let kol in a certain circle become your consumer.

Fourth, altruistic effect.

It is pointed out that the closer the relationship, the better the effect, because you care, love and respect the people around you, and voluntarily do more behaviors that are beneficial to others.

Application scenario: more is to stimulate the altruism of buyers. For example, when we design a speech, we often use one method to give buying multiple meanings. For example, how good it is to buy this course for children's future and children's mind is actually to stimulate the altruism of buyers.

Specific methods: design words or scenes to stimulate altruistic behavior.

Fifth, the 59-second effect.

It means that people are willing to complete tasks that can be completed with a little effort.

Application scenario: When we design the activity flow, we must be simple, so that customers feel that one jump is enough. For example, someone has designed a forwarding rule, and when enough 100 likes are accumulated, they can receive a * * gift, so that people don't want to participate after reading it.

Specific methods: simplify the activity process; Simplify the sharing process; Design low threshold goals.