Traditional Culture Encyclopedia - Travel guide - How to do a good job in tourism network marketing

How to do a good job in tourism network marketing

1, confirm the exact target. It is the key link of tourism marketing and the positioning and segmentation of the target market. Only by accurately positioning the tourist market can we ensure the accurate and effective dissemination of marketing ideas.

2. Do a good job in SWOT analysis of its own status quo. In network marketing, only by accurately understanding the target audience and fully understanding yourself can we truly know ourselves and ourselves.

3. Find the most suitable channels and ideas. To find channels according to the target audience, we should not classify them according to specific channel types, nor should we blindly pursue the latest and most fashionable online media forms.

4. Action plan and implementation. Including "online media collection, forum interaction, online media hype, word-of-mouth communication, event marketing, online essay writing, live video, game implantation, micro-video marketing" and other online marketing implementation plans, carefully analyzed and implemented.

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