Traditional Culture Encyclopedia - Travel guide - Tourism motivation

Tourism motivation

Factors affecting tourism motivation

1. Psychological types and the influence of tourism activities

(1) Dependent psychological types

(2) the types of adventure psychology

(3) Intermediate psychological types

2. Education level and education level

The higher a person's education level, the stronger his ability to obtain external information, and the easier it is to induce their interest and curiosity about external things. In addition, the increase of knowledge also helps to overcome the psychological fear of the outside world.

3. Age

Age difference determines people's family life cycle stage and physical condition, and family life cycle stage and physical condition will affect people's motivation to travel.

4. Gender

The results of many tourism surveys show that the proportion of male tourists is higher than that of female tourists, and most of the participants in adventure tourism activities are male.

5. Ability to pay

For people with low ability to pay, even if they are adventurous in psychological type and like distant and novel tourist destinations, due to the limitation of their ability to pay, they are likely to choose those destinations that are not unfamiliar to them, but with low cost and close distance.

Tourism motivation and people's needs

Motivation comes from need. As we all know, according to Maslow's hierarchy of needs, human needs can be divided into five levels.

◎ Physiological needs: food, drinking water, oxygen, sleep, etc.

◎ Security requirements: public security, stability, order, protection, etc.

◎ Social needs: also known as "love needs", group sense of belonging, emotional connection between people, love and being loved, etc.

◎ Respect needs: self-esteem, self-confidence, hope for status, prestige, respect, trust and high praise from others;

◎ Self-realization needs: give full play to your potential, show your talents, and become an accomplished person.

Explain tourism motivation according to Maslow's theory;

Physiological needs: can not be the driving force for people to travel.

Security needs: not enough to explain people's motivation to travel.

Social demand: there is a certain connection with the emergence of tourism motivation.

Need to be respected: For many people, meeting the need to be respected has really become an important driving factor to drive them to travel or vacation.

The need of self-realization: there is no reliable research evidence whether people travel to meet the need of self-realization; This demand can only stimulate a few potential tourists at best.