What are the contents and steps of tourism planning?

Every link in the process of tourism development and management needs a scientific plan as a guiding basis. Lv Wei Lv Wen believes that through the overall planning of tourism, including tourism product planning, project investment and financing planning and tourism management planning, we can fully grasp the conditions and operation methods of project development. Specifically, the overall tourism planning mainly includes six steps: basic analysis, project positioning, product planning, recreation mode design, factor allocation and format layout, business mode design, and development and operation plan formulation.

Among them, the basic analysis includes two parts: resource analysis and tourist market analysis; Project positioning includes overall positioning, image positioning, market positioning and target positioning; Based on the principle of humanism, product planning plans playable, sellable and operational project entities according to resource endowment and market demand; Recreation mode design is the design of "play", including the design of all activities that meet people's leisure needs, such as watching, marching, resting, entertainment, eating, lodging, shopping, scientific research and sports. Factor allocation and format layout are based on the understanding of tourism phenomenon and tourism industrial structure in the new period, and the elements of tourism structure are refined again to enrich and innovate tourism formats. The design of business model is to clarify the ideas of fund raising, investment layout and income model, and explore a more effective combination of tourism elements and market players.

On the basis of the above five steps, the overall tourism planning should also include specific development and operation plans, including a series of related detailed arrangements, such as management ownership, contract signing, land requisition, residents resettlement, project approval, project bidding, investment attraction, financing operation, business acceptance, marketing promotion, management methods, personnel training, etc. So that every link of the tourism project can have a reference guide.