Optimize and improve old apricot forests and turn picking tourism into an industry! What do you think of this tourism development?

There are problems in the development of the picking tourism industry

(1) There are offside and absence problems in relevant departments

First of all, the management work carried out by relevant government functional departments The process content is covered in too much detail. Government management intervention should be accurately positioned, and the government should maintain timeliness and appropriateness in the performance of its functions. The implementation of some rural tourism projects must be under the management of the government. Tourism authorities are too involved in the construction and operation of rural areas, making it impossible for some independent tourism characteristic projects in rural development to be advanced smoothly with high quality.

Secondly, the rural tourism market is poorly supervised. The vast majority of existing farmhouse operators obviously lack basic legal awareness. Because the setup and operation of farmhouse business premises are relatively simple and the amount of capital cost factors invested is relatively small, the vast majority of farmhouse operators fail to apply for a license.

(2) The reception capacity of rural tourism services is weak

1. The reception capacity of rural tourism is weak.

There is a relative shortage of product forms such as high-end hotel product forms, high-quality home product forms, characteristic farmhouse product forms, boutique resort hotel product forms, and self-driving tourist camp product forms. Currently, there are tourism reception facilities and service facilities in The equipment level is relatively backward and cannot effectively mobilize and attract high-end tourist groups. Survey and research results show that during the off-season period of rural tourism business, a large number of tourist reception points are in a semi-stop state and cannot support the normal accommodation service needs of various tourist groups.

2. The comprehensive quality of rural tourism employees needs to be improved.

As tourists’ consumption patterns change from “purchasing goods” to “purchasing experiences”. Specific manifestations: First, there is a lack of distinctive and low-level services, no basis for large-scale operations, and a lack of high-level characteristic cultural connotations, making it difficult to further develop and affecting the overall competitiveness of the enterprise. Second, the number of tourism management professionals is relatively low and the degree of mobility is relatively high. Third, most of the tourism service personnel are local residents. They do not have basic theoretical knowledge and skills in the field of tourism services, and their overall personal quality level is relatively poor.

3. Insufficient development of rural tourism products

The insufficient development of rural tourism products in many areas has resulted in shopping making little contribution to the tourism economy and tourism products lacking characteristics. The survey results show that the existing rural tourism products are monotonous in content, low in playability, and unable to meet the basic consumption needs of all types of tourists.