Does tourism development require qualification permission?

This is about the conditions and qualifications required for the development of tourism real estate projects. See if it is suitable for you.

1. Definition of the connotation of tourism real estate Tourism has always been an important field of real estate investment and development. In addition to hotels and resorts developed and operated in traditional ways, with the rise of vacation tourism, tourism real estate emerged as the times require. The so-called tourism real estate refers to the real estate development and marketing model for the purpose of tourism and vacation. The development project fully or partially realizes the tourism function to meet people's needs for leisure and vacation travel. From the perspective of the development model of tourism real estate, it mainly includes the following categories: First, developers take advantage of the superior natural conditions and geographical locations of tourism development zones, tourist attractions, and leisure resorts to develop residential projects with investment returns and multiple functions. , such as scenic residences, sea view residences, scenic resorts (style villas), folk resorts, etc. The second is the time-right hotel, which means that each unit of the hotel is divided into certain time periods (such as 51 weeks a year) and the right to use each time period for a certain number of years is sold. The third is a property-rights hotel, which means that each unit of the hotel is sold to investors, and the investors then entrust hotel management companies or timeshare network management to obtain a certain return on investment. Fourth, retirement hotels refer to investors (often the final consumers) purchasing a unit in a retirement resort before retirement and entrusting a management company to operate and manage it until they use it for their own use after retirement. Fifth, golf, mountaineering and skiing sports resorts refer to holiday villa projects developed near golf courses, mountaineering, skiing and other sports resorts. Sixth, tourism (leisure) training base and international leisure vacation center refer to real estate development projects with multiple functions such as tourism, sightseeing, leisure, vacation, sports and fitness, conferences, and training. Seventh, value-for-money resort hotels refer to consumers purchasing a certain number of "points". They can use these "points" to flexibly choose accommodation facilities that their points can afford in resorts at the same time, location, and grade. Consumers have Right of use or property. Tourism real estate is a real estate industry formed by "tourism + real estate". Compared with traditional real estate development, tourism real estate has its own characteristics. First, the investment recovery rate is high. Tourism real estate operators use their superior real estate resources and standardized service models to attract investors, and then obtain huge profits from their operations. This is mainly because the same tourist house can be rented to the same consumer during the same period, thereby improving the efficiency of capital recovery of the property. Second, the consumption level is high. Tourism real estate has an aristocratic character and is a consumer product for the middle class. Its consumer groups are mainly the high-income class in the city. They have good economic conditions, strong spending power, and high consumption taste. They hope to have higher-grade accommodation conditions and vacation environment. . Third, the storability of consumption and option consumption. Tourism real estate can be consumed multiple times, that is, one-time purchase of multiple time periods or permanent consumption rights during lifetime (such as a pension hotel); what a time-right hotel sells is each time share of each unit. The right to use it within a certain number of years. Consumers who purchase timeshare products can also exchange their vacation rights to resorts located around the world. For example, the purchaser of the timeshare hotel in Miyun "Golden Dolphin" only has the ownership or use rights, and at the same time enjoys The exchange and use rights of more than 500 four-star or above hotels in various tourist resorts in Southeast Asia, Hong Kong, Macao and the Mainland under the jurisdiction of the "Asian Hotel Resources Alliance". Fourth, the seasonality of consumption. Seasonality of consumption is a common characteristic of almost all tourism development projects, and tourism real estate as a special type of real estate project and tourism project is also an exception. There are many people living in tourist real estate projects all year round, because the industry relies on tourism for development. Therefore, it is popular during holidays and tourist seasons, but is relatively dull at ordinary times. Property management in the later period becomes a difficulty. 2. Current characteristics of Shanghai tourism real estate development 2.1 Rapid development The development of urban tourism and real estate industry has given rise to the tourism real estate industry. In the mid-1990s, the Shanghai real estate market was in a historical downturn, forcing some real estate developers to move some real estate projects Used for tourism development, such as transforming it into a tourist hotel, etc., unexpected gains have been achieved. Since then, more and more real estate developers have begun to get involved in tourism development, and the city's tourism real estate has begun to flourish. According to estimates by relevant experts, the city's tourism real estate revenue reached 5 billion yuan in 2003, and increased sharply to 9 billion yuan in 2004, with a growth rate exceeding that of all other industrial sectors. 2.2 Many projects From the perspective of project types, Shanghai’s tourism real estate mainly includes hotels, exhibitions, landscapes, residential buildings, etc. The number of projects that have been developed or are being developed is unmatched by other cities. Taking the hotel project as an example, there were 240 star-rated hotels in the city in 2000, and by the beginning of 2005, the number had reached more than 400, including 24 five-star hotels, 37 four-star hotels, and 132 three-star hotels. Several very large hotel management groups have emerged. For example, Jin Jiang International Hotel Management Company currently has more than 30,000 guest rooms, ranking first in Asia and 35th in the world. 2.3 Model refinement After years of development, the development of tourist real estate in Shanghai has now formed a pattern in which multiple models coexist.

Generally speaking, the models that are relatively mature and have good development benefits mainly include: (1) Central business district overlay type, with Lujiazui and Nanjing West Road Pedestrian Street as typical representatives. In particular, the Lujiazui area gathers almost all the landmark buildings in Shanghai , attracting tourists from all over the world, the Oriental Pearl TV Tower, Jin Mao Tower, etc. have become must-see sights for tourists coming to Shanghai. (2) Business exhibition type. The scale of Shanghai's exhibition industry ranks first in the country. Coupled with the pulling effect of the 2010 World Expo, exhibition-type tourism real estate has developed rapidly in recent years. There are currently 8 large-scale exhibition venues in the city. The exhibition area reaches 153,800 square meters and the outdoor exhibition area reaches 188,800 square meters. (3) Theme scenic area type, with Xintiandi as the typical representative. As a new landmark in Shanghai, Xintiandi covers an area of ??30,000 square meters and has a construction area of ??60,000 square meters. In addition to these three main modes, there are also landscape building overlay types, ancient town redevelopment types, etc. 2.4 Broad Prospects At present, the two major parent industries of tourism real estate - tourism and real estate. With the improvement of people's living standards and the enhancement of consumption power, the pursuit of fashion consumption and vacation travel has become the common goal of most urban residents. , as a consumer product for the middle class, tourism real estate will surely usher in a period of great development. According to predictions from relevant parties, by 2010, the city's tourism consumption and real estate consumption will account for more than 70% of total residents' consumption, and the added value of tourism real estate will exceed 12 billion yuan. 3. Advantages of Shanghai’s tourism real estate development 3.1 Abundant tourism resources Tourism resources are the basis for the development of tourism real estate. Shanghai’s rich tourism resources and high tourism popularity undoubtedly provide innate advantages for the development of its tourism real estate industry. Although Shanghai does not have majestic mountains, rivers, peaks and valleys, it is a "microcosm" of China's modern history. Many major historical events and revolutionary activities took place here and affected the whole country. It is extremely rich in cultural tourism resources. As a famous historical and cultural city, Shanghai has more than 70 national and municipal key cultural relics protection units, including dozens of former residences of celebrities, various memorial halls, and museums. 3.2 Good development opportunities (1) Expo effectiveness. Hosting the World Expo and building the World Expo venues itself is a huge tourism real estate development project. The brand effect of the World Expo will surely drive the development of Shanghai's real estate industry and tourism industry, thus laying a solid industrial foundation for the development of tourism real estate. (2) WTO effect. Although "joining the WTO" will inevitably bring certain challenges, opportunities are the main ones. The main manifestation is that more and more multinational companies will enter Shanghai, and its civil servants usually have stronger spending power than local residents. At the same time, the number of foreign tourists visiting Shanghai will also increase to a greater extent, which will undoubtedly greatly increase the demand for mid- to high-end tourist real estate. 3.3 Macroeconomic advantages Since the reform and opening up, especially since the 1990s, Shanghai's macroeconomic development has been in a stage of steady growth. The city's gross domestic product (GDP) has maintained a growth rate above double digits for more than ten consecutive years since 1992, with the highest year reaching 14.5%. In 2005, the total GDP reached 914.395 billion yuan. Calculated at comparable prices, it was higher than that in 2004. The city's per capita disposable income reached 15,641 yuan in the first half of 2006. The good macroeconomic situation has accumulated energy for the development of the city's tourism real estate industry and built a development platform and foundation. 3.4 High degree of openness to the outside world Since the reform and opening up, Shanghai has become increasingly open to the outside world. During the "Tenth Five-Year Plan" period, major international conferences such as the APEC meeting, the Global Poverty Alleviation Conference, and the World Engineers Conference were successfully held in Shanghai. Shanghai's opening up to the outside world continued to expand, and the city's internationalization level was further improved, taking a leading position in the country. A high degree of openness to the outside world has become a prominent advantage for the sustainable development of Shanghai's tourism real estate. On the one hand, the increasingly open social and economic life will attract a large number of high-income people from other places to live in Shanghai, thus increasing the number of potential consumers of real estate commodities and tourism products. On the other hand, the improvement of economic internationalization will help enhance the international competitiveness of its real estate industry and tourism industry, and ultimately promote the sustainable development of the tourism real estate industry. 3.5 Excellent ecological environment The city’s overall ecological and environmental advantages are highlighted, which is also its advantageous condition for developing the tourism real estate industry. In 2004, the number of days with excellent air quality in the city was 325, with an excellent and good rate of 89%. The concentration of respirable particulate matter, sulfur dioxide concentration and nitrogen dioxide concentration in the central urban area all reached the secondary standard annual average concentration limit; the city's per capita public *** The green space area reaches 9.16 square meters, and the green coverage rate reaches 35.18%; the comprehensive utilization volume of industrial solid waste is 16.432 million tons, with a utilization rate of 97.2%. The annual domestic waste generation is 5.8532 million tons, and the removal rate is 100%. The beautiful ecological, living and working environment has attracted a large number of institutions and residents to settle in, and the environmental advantages ensure a strong market. 4. Problems with Shanghai tourism real estate development 4.1 High operating level but low market credibility. The operating level of tourism real estate project developers is a mixed bag of good and bad, and they have not formed a brand or scale. There is a lack of experience and short-term behavior in design and planning. Some projects are shoddy and hinder the landscape, while others pollute the environment and damage the ecology.

At the same time, due to the particularity of the property management of tourism real estate projects, if the property management company is required to assume the after-sales leasing responsibility, its standardized management still requires a process of experience accumulation. In addition, tourism real estate projects often use pre-sale or sale for a certain period of time in the sales. The right to use time and the return on investment are certain. For consumers, due to relevant knowledge, it is easy to have misunderstandings about illegal fund-raising and individual developers trying to arbitrage money. This leads to a lack of social recognition of this new form of consumption and difficulty in market credibility. improve. 4.2 Sound laws and policies, ideal development environment For any industry to achieve long-term development, it must be established under legal constraints and policy guidance. At present, our country has neither an established legal system nor a clear industrial policy in this regard. Even the tourism industry and the real estate industry, which are closely related to tourism real estate, also have many legal flaws. Therefore, this industry will still be in a state of spontaneous and even disorderly competition for a long time. At the same time, related to the current overall social and economic environment, the tourism real estate industry currently lacks a reliable credit guarantee mechanism, which results in the failure of some good business models introduced from abroad to be promoted normally. The development environment of tourism real estate urgently needs to be optimized. 4.3 The consumption environment is mature and the market risk is relatively high. Similar to other tourism projects, the development of tourism real estate depends to a large extent on the support of the domestic market. It requires both a stable consumer group and a mature consumption environment. At present, although some Chinese people have this kind of consumption ability and consumption awareness, the overall consumption environment is still very complete and mature due to relevant factors (such as financial service supporting facilities, etc.), and the advantages of this new business model are not yet available. However, investment in the development of real estate projects generally requires a large amount of investment. If the market matures, it will be difficult for these investments to make a profit or even recover the cost, so they often face greater market risks. 4.4 The quality of the industry is low, and the blind development of multi-tourism real estate is far from being as simple as "tourism + real estate". It has high requirements on the relevant industrial chain; at the same time, because it involves a complex stakeholder structure, it requires the management capabilities and operational level of the enterprise. The requirements are also very high. From the current point of view, tourism real estate is in its infancy in our country. It only lacks a complete industrial chain and a specific business model. Moreover, there are endless phenomena of blind development of projects, such as many projects are shoddy, lack cultural taste, are greedy for bigness, seek foreignness, lack individuality, convergence, etc. 5. Suggestions for tourism real estate development in Shanghai 5.1 Strengthen planning guidance Tourism real estate development must follow a planned development path. Planning is the future. Therefore, it is necessary to strictly implement planning and combine the economic benefits of tourism real estate development with ecological environmental protection, cultural and ecological optimization, exploration of tourism resources, and creation of leading brands to achieve the unification of economic benefits, social benefits, and environmental benefits. 5.2 Standardize the market system First, establish a scientific and rigorous tourism real estate evaluation system, which is the key and prerequisite for establishing the tourism real estate market. Second, improve legal regulations to provide a legal basis for the improvement and standardization of the tourism real estate market, and determine from a legal perspective which types of tourist hotels, hotels, and resorts can be included in the tourism real estate market. Legally confirm the tourism real estate market evaluation system, including evaluation qualification certification, evaluation methods and means, and determination of benchmark land prices. Third, establish and improve a macro-effective tourism real estate market supervision system and clarify the responsibilities of the government and tourism authorities. At the same time, the supervision of the tourism real estate market will be strengthened through and giving full play to the feedback and initiative of the tourism securities financial system and tourist groups. 5.3 Constructing management organizations Management organizations, including administrative departments of tourism real estate, industry associations, etc., are necessary conditions for the healthy and orderly development of tourism real estate. Tourism real estate projects involve both the development of tourism resources and the development of real estate. In order to avoid the phenomenon of "grabbing" and "push", the tourism management department and the real estate management department should work together and coordinate management functions; industry associations should provide business Guide and coordinate member interests, formulate industry standards, and supervise their implementation. For example, in order to enhance consumers' trust in tourism real estate with the nature of "futures", an objective and open information disclosure system, a risk fund system and a "cooling-off period" system can be implemented, stipulating that consumers have the right to unconditional returns during the "cooling-off period" rights to avoid forced and deceptive sales. 5.4 Cultivate advantageous projects Tourism real estate can apply the model of residential real estate and commercial real estate that is designed first and then sold, but it is necessary to conduct feasibility analysis of the project, conduct market research, market analysis, and determine the business model. Tourism real estate projects must be integrated with the needs of tourism consumers, the local cultural and historical environment, and the sustainable development of tourism. First, the development and construction of tourist real estate should highlight cultural taste and promote exquisite culture and characteristic culture. Second, there must be a prominent theme image. By exploring the local context and geographical context, the two can be optimally integrated to form a good theme image. At the same time, attention should be paid to protecting and creating the surrounding environment, and providing consumers with beautiful greening, purified environment and visual landscape. Third, we should design diversified products as much as possible to meet diversified needs through diversified products. Fourth, be people-oriented and pay attention to details. 5.5 Improve the system and mechanism Establish and improve the management system that adapts to the requirements of the market economy, adhere to market-oriented operations, strictly enforce the law, and resolutely eliminate the occurrence of illegal construction.

The management of real estate intermediaries should be strengthened, the entry threshold should be raised, and the order of the intermediary market should be standardized; at the same time, a vacation property property rights supervision and protection system composed of insurance, trust, consulting and other institutions should be established to reduce credit risks and protect consumer rights and interests. Form an industry organization or industry association to represent the interests of the industry and reflect the voice of the industry. At the same time, you can cultivate yourself (self-cultivation) and then discipline yourself (self-discipline). Encourage and guide the academic community to strengthen theoretical research, guide practice with theory, establish a theoretical system for tourism real estate, and study the combination of tourism and real estate.