The four major market segments all grew, and the auto market strongly shook off the curse of the off-season in July.

Generally speaking, the auto market in July of previous years has often shown an off-season trend. However, in the post-epidemic recovery stage, the overall domestic passenger car market has achieved recovery growth for five consecutive months. According to the Passenger Car Association The latest data shows that in the past July, the sales volume of the domestic narrow passenger car market was 1.599 million units, a year-on-year increase of 7.9%, and the four major market segments of sedans, SUVs, MPVs, and new energy all showed year-on-year growth, reflecting the This shows that my country's auto market is rapidly recovering and the off-season is not sluggish.

Achieving such results is inseparable from the contribution of major brands in sales. In addition to FAW-Volkswagen, SAIC-Volkswagen and SAIC-GM, which are still among the top three, Geely Automobile and Dongfeng Nissan also contributed. The results exceeded 100,000 units, and Changan Automobile and BMW Brilliance performed exceptionally, with a month-on-month growth of more than 50%. Of course, the highlights of the July auto market are far more than this. Today, the car buyer will tell you in detail.

Major brands are in full bloom

Compared with previous months, the manufacturer list in July generally shows a good trend, with only 2 companies in the top 15 appearing The year-on-year decline has also eased.

Specifically, Japanese companies have maintained the characteristics of balanced sales and hand-in-hand progress. Under the strategy of dual-brand operation, FAW Toyota, GAC Honda, GAC Toyota, and Dongfeng Honda occupied the 7th to 10th positions. , and sales have also shown good year-on-year growth. Among them, GAC Toyota and GAC Honda both maintained a year-on-year growth of more than 20% in July, which also reflects the current market recognition of Japanese companies.

Not only that, independent brands also showed strong momentum in wholesale and retail. Among them, Changan Automobile and FAW Hongqi performed outstandingly, with a year-on-year growth rate of more than 60%. It is worth noting that, stimulated by the Changchun Auto Show, FAW-Hongqi sold 16,000 vehicles in July, a year-on-year increase of 89% and a month-on-month increase of 8%. In addition, leading independent brand companies also showed a month-on-month growth trend in June. Among them, Great Wall Motor increased by 4% month-on-month, SAIC-GM-Wuling increased by 16% month-on-month, SAIC Passenger Cars increased by 6% month-on-month, and Chery Automobile increased by 30% month-on-month. The auto market got off to a good start in the second half of the year. ?

Star models are still strong

It is not difficult to see from the sales lists of major market segments that the best-selling star models are still familiar to everyone. Among them, the sedan market sold 773,000 new cars in July, a year-on-year increase of 3.5%, and there were 4 models with monthly sales of more than 30,000 units. Among them, the eye-catching performance was undoubtedly the Buick Hideo, with a single-month sales of 30,000 units, a year-on-year increase. 25.7%, a month-on-month increase of 37%, which also enabled new cars to rise from the 8th place on the list in June to the 4th place in July.

According to car buyers, the Buick Hideo replaced with a 4-cylinder engine is now more popular with consumers. Coupled with the terminal discount of about 50,000 yuan, the main sales model has a landing price of no more than 90,000 yuan. , very cost-effective.

The SUV market is still hot, with sales of 731,000 units in July. The year-on-year growth is still the first among the four major market segments, reaching 13.6%. Judging from the top 15 list, the specific car models have not changed much. Star products such as Haval H6, Toyota RAV4, Honda CR-V are already very familiar.

The same is true for the MPV market and the new energy market, with year-on-year growth rates of 3.2% and 30.4% respectively. Among them, the performance of the big brother Buick GL8 in the MPV market is still stable, with sales of 15,300 units in July, and all series There are no discounts on models, and some models even require additional features or price increases. ?

The strength of young people should not be underestimated

In the past July, car buyers also discovered a phenomenon, that is, some new products are showing a trend of hot sales, among which Changan Automobile Its CS75?PLUS and Eado PLUS have achieved good performance. It can be seen that in the SUV list, the CS75 series closely follows the big brother Haval H6. In the end, the sales volume in July was only 300 units. Car buyers learned from Changan dealers that CS75? PLUS has rarely seen discounts since its launch. , except for the cash discount of about 3,000 yuan when organizing events, the rest of the time they are sold at the guide price. Such performance under such a market environment shows that Changan Automobile has grown by 62.8% year-on-month.

In the MPV market, Weiran, which was launched at the end of May, also successfully appeared on the sales list in the second month after its launch, with monthly sales reaching 2,135 vehicles. And as a representative of the "back wave" in the high-end MPV market, Weiran currently does not have any discounts in the market, and even needs to install decorations worth about 12,000 yuan. ?

Who can stop luxury brands?

Since the recovery period of the auto market, luxury brands have demonstrated a strong dominance, and this characteristic was once again demonstrated in the auto market in July. According to the latest data from the Passenger Car Association, the market share of luxury cars reached 19.2% in July. The rising sales list of luxury brand models fully reflects the characteristics of the current consumption upgrade.

From a market segment perspective, the BMW 3 Series, a luxury mid-size sedan, beats the Mercedes-Benz C-Class and Audi A4L, with monthly sales reaching 15,400 units; the Audi A6L is still the most popular model in the luxury mid- to large-size sedan market , the July sales volume of 17,200 units retained the top spot, but the BMW 5 Series is already eyeing it, selling 1,500 more new cars than in June; the luxury mid-size SUV market has not changed much, and the sales ranking is still Mercedes-Benz GLC, BMW X3, Audi Q5.

Nowadays, the strategies of various luxury brands to deal with the market are also very clear. Mercedes-Benz’s brand + cost performance, the change in the inherent impression of BMW’s updated models, and Audi’s substantial discounts make the three-legged stance very stable. If you want to ask who can stop luxury brands, car buyers believe that no one in the domestic market can achieve it yet. ?

What Car Buyers Say

The above are the July sales highlights that Car Buyers brought to you today. We have seen the rise of independent brands, the strength of luxury brands, and joint venture brands. The stability of the automobile industry has simultaneously led to the strong recovery of the domestic auto market. And in the traditional off-season in the second half of the year and the Golden, Nine and Silver Ten car-buying months, what surprises will the domestic auto market bring us? Car buyers will continue to reveal the answers to you in the days to come.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.