Traditional Culture Encyclopedia - Travel guide - What are the types of micro-segmentation of the tourism market?

What are the types of micro-segmentation of the tourism market?

Hello, the main types of micro-segmentation of the tourism market are as follows: suppliers (mainly including tourist areas, tourist area hotels, accommodation, tourist transportation), tourist intermediaries, tourist tourists, competition agents, other members of society, and various departments within the enterprise.

The marketing environment refers to the collection of all external forces and related elements related to corporate marketing activities, including potential relationships. It is the condition that affects all aspects of the survival and development of the company. It is the environment that affects the corporate market and The key to marketing campaigns. The micro-environment refers to the part that is closely connected with the enterprise and can directly affect the enterprise's market share and marketing activities, as well as the various participants involved in each link.