Traditional Culture Encyclopedia - Travel guide - What does the Taiwan Embassy in Beijing do? What is the telephone number of the Taiwan Embassy in Beijing? What is the address of the Taiwan Embassy in Beijing?

What does the Taiwan Embassy in Beijing do? What is the telephone number of the Taiwan Embassy in Beijing? What is the address of the Taiwan Embassy in Beijing?

That is the Beijing Office of the Taiwan Cross-Strait Tourism Association, not the government’s Beijing Office

The main work of this office has three aspects:

(1) Expand market channels and strengthen the packaging of high-quality tourism products by operators:

Expand channels with relevant mainland departments, industries, mainstream media and Taiwanese business organizations, and understand the needs of the mainland tourism market, and cooperate with local tourism operators in research and development Competitive and high-quality tourism products that meet market needs.

(2) Strengthen publicity and promotion:

Intensify the promotion and marketing of Taiwan tourism through holding Taiwan tourism briefings, participating in international travel trade fairs, etc., and motivating people in both places Exchange visits; and through industry training, enhance the Taiwan tourism expertise of tour groups’ product planning and sales staff, and improve the marketing quality of Taiwan’s tourism products. In terms of expanding publicity, we invite tour groups and mainland Chinese national media to go to Taiwan to familiarize themselves with tourism, provide mainland residents with Taiwan's diverse sightseeing information, and increase mainland tourists' willingness to visit again.

(3) Promote regional theme tourism

Unless the tour around Taiwan is long enough, it will inevitably end up in a hurry. In order to allow tourists to experience the beauty and rich human touch of Taiwan, and to maintain the quality of tourists' itineraries, the office will promote cooperation between the two parties and package the northern, central, southern and eastern itineraries, incorporating themes such as hot spring food, health tourism and cultural experiences. Increase the depth and interest of travel.

The Beijing Office of the Taiwan Travel Association is located on the 29th floor of the Gemini Building on Jianguomenwai Street