Chongqing, a must-go trip to Chongqing

The Chongqing Municipal Government proposed a city tourism slogan in February 2011. The specific implementation is implemented globally by the Chongqing Municipal Tourism Bureau and the Propaganda Department. The slogan is "Chongqing, you must go". As soon as "Chongqing is a must go" was unveiled, it attracted great attention. The Chinese domain name "Chongqing is a must go" has been registered. At the opening ceremony of the 15th China Chongqing Urban Tourism Festival, the slogan "Chongqing, you must go" was solemnly announced and officially used. The rapidly increasing attention has brought tangible benefits. It is understood that in 2011, Chongqing received 222 million domestic and foreign tourists, a year-on-year increase of 37.3%; it achieved total tourism revenue of 126.862 billion yuan, a year-on-year increase of 38.22%. According to the Municipal Tourism Bureau, the above-mentioned main tourism indicators have increased at the highest rate in the history of Chongqing’s tourism development, ranking first in the country and first in the west. It was learned from the 2012 Chongqing Municipal Tourism Work Conference that the city will complete the intellectual property protection and trademark registration of "Chongqing is a must-visit" this year, and it is expected to invest 500 million yuan in promoting "Chongqing is a must-visit".