Brief introduction to the main characteristics of China citizens' outbound tourism market

The main features of China citizens' outbound tourism market are as follows.

1. The scale of outbound tourism has been growing continuously and rapidly, and the personnel structure has changed. First of all, China is a populous country with a population base of 1.3 billion. With the rapid development of China's economy, the frequent business and official activities and the increasing demand for personal sightseeing, the scale of outbound tourism in China has been promoted continuously and rapidly. According to relevant statistics, in 29, the number of outbound tourists in China was close to 5 million, of which about 42,29,7 went abroad for personal reasons, accounting for 89% of the total number of outbound tourists. It can be seen that the proportion of outbound tourists in China has changed, and the proportion of outbound tourists has decreased relatively, while the proportion of outbound tourists for personal reasons has been increasing.

2. Tourism destinations have been rapidly expanded. With the rapid development of China's economy and the improvement of comprehensive national strength, as the largest outbound tourist market in Asia, its important position has been gradually recognized by countries all over the world. At present, 139 countries or regions around the world have signed contracts with China to become the outbound tourist destination of Chinese citizens. The destination covers almost every corner of the world, allowing visitors to enjoy the romantic snow scene in winter, swim in the warm ocean shore and experience the mystery of the tropical rain forest. These greatly expand the scope of outbound tourism, but also bring tourists more freshness and desire for experience, and promote the development of outbound tourism.

3. Extension of tourism routes and innovation of tourism methods According to relevant statistics, in 29, 67% of Chinese outbound tourists chose to go to neighboring countries in Asia, but at the same time, 33% of outbound tourists chose to go to long-distance destination countries such as Europe, America, Oceania and Africa, which shows that China's long-distance outbound tourism routes have great potential; Moreover, compared with the traditional tourism modes, some new tourism modes, such as island tour, cruise tour, anti-season tour and self-help tour, have been continuously introduced to stimulate consumers' enthusiasm for consumption.

4. The growth of total outbound tourism consumption has accelerated, and the tourism trade deficit has increased. According to the estimated data in the Annual Report on the Development of Outbound Tourism in China 29-21 released by china tourism academy, China will spend 48 billion US dollars on outbound tourism this year, up 14% year-on-year. It can be seen that China's outbound tourism market is developing rapidly. At the same time, the report predicts that the tourism trade deficit will reach $5 billion this year, compared with $2 billion in 29, up by 15% year-on-year, but it also plays a role in balancing the trade surplus of goods, easing trade frictions and reducing the pressure of RMB appreciation.