How to understand culture and analyze cultural phenomena in tourism activities based on the broad concept of culture

Culture in a broad sense refers to the sum of all material and spiritual products created by human beings. Culture in the narrow sense refers specifically to spiritual products including language, literature, art and all ideologies.

Tourism is a social and cultural phenomenon

First of all, tourism is the most basic component of human material and spiritual cultural life. It is an aesthetic process and self-entertainment process aimed at obtaining new feelings and psychological pleasure in a larger natural and social space. It can be said that enjoying beauty and pleasure in extensive reading is the dream of every tourist. At least required. Although the motivations for traveling are different, they may be sightseeing historical sites, appreciating the mountains and rivers, inspecting exotic customs, visiting relatives and friends, or reminiscing about the past... But to broaden your horizons, seek the feeling of extraordinary life, cultivate your sentiments, and improve your cultural literacy The strong cultural desires shown by others are consistent. As society continues to advance and enters the high-tech information age, people are paying more and more attention to the cultural connotation of tourism activities.

Secondly, the spiritual and cultural life value formed by rich and fresh aesthetic feelings that tourists pursue is reflected in the tourism resources, tourism facilities and tourism services of the tourist destination, and these are certain Reflection of social culture. Humanistic tourism resources composed of history, religion, art, science, folk customs and other social and cultural factors have distinct national, ethnic and regional cultural colors.