Traditional Culture Encyclopedia - Travel guide - What are the main functions of travel websites?
What are the main functions of travel websites?
Which website is better for group travel?
I. Electronic commerce
Ctrip, E Long, Mango, etc. , hotel+air ticket reservation; Where to go, cool news, etc. , travel search+booking;
The user experience is not much different, and it is very mature.
Donkey mother, who started with tickets, is also a airline now; Tuniu, online travel agency, offline business networking of traditional travel agencies.
Second, the tourism community category
Traveler's network, beehive, Rubik's cube, etc. Raiders, travel notes sharing, and gathering places for friends. Traveler. Com used to be called Green Man. According to Liang Ning, CEO of the company, the name has always been misleading. Many people think it is strange to write it as a "traveler", and finally they simply change it to a traveler. Ps: Liang Ning is an expert in measuring personality.
Poor travel network, as its name implies, is mainly about low-cost air tickets and hotel information sharing. Some people often get air tickets from hotels in 0 yuan and 0 yuan.
Three. travel information
The travel channels of portals such as Fun Travel, Sina Travel, Sohu Travel, Netease Travel, etc. are all summaries of tourism-related information, and some trends of tourism can be seen.
Four, travel agency website category
National Tourism Administration, AirAsia, etc. , the websites of some tourism-related institutions. There are also some professional and timely travel information. For example, AirAsia often has big promotions, and the sales of air tickets in Southeast Asia are large.
What are the main functions of travel websites?
The general functions of existing travel websites can be roughly divided into the above two types, but the layout style is slightly different. According to the above analysis, learn from each other's strong points and summarize the main functions as follows:
Home page:
1, navigation bar, including domestic tours, overseas tours, Zhou Bianyou, self-help tours, car rental services, conference reception, characteristic hotel, help-seeking, travel reviews, travel guides, scenic spots and forums, with blue as the theme color of the company logo.
2. Below the navigation bar is a picture scrolling advertisement, showing the latest tourism products and main push routes.
3. The layout is left, middle and right.
The contents on the left include:
1) Navigation menu classified by destination (scenic spot), domestic destination (scenic spot), exit destination, characteristic hotel and hot comment scenic spot.
2) Search function boxes for tickets, tourist routes and hotels.
3) List the main tourist purposes according to domestic tourist destinations, overseas tourist destinations, Zhou Bianyou, group tours, self-help tours and theme tours.
Intermediate content: List the related tourism product information of domestic tour, overseas tour, Zhou Bianyou tour and self-help tour.
Content on the right: This area is mainly used for interaction with users. Including theme activity introduction, user login box, hotel and scenic spot ticket preferential information, customer return visit record and satisfaction, online consultation, service commitment, tourism dynamics and so on. Weibo interactive, scrolling the latest content of Weibo and the information replied by users, increasing interaction with users and gathering popularity.
Inside page: the main color and navigation bar remain the same, there are large-size picture scrolling advertisements, the typesetting style is consistent, the content is changed according to different contents, the pictures and texts are mixed, and the bottom is related help content. For example, domestic tour: on the left is the navigation link of popular domestic tourist destinations, regions and popular routes, and on the right is the price list of relevant destinations and routes.
Product introduction page: at the top is the line title, which shows the pictures of large scenic spots in a scrolling way. On the right is the online reservation information, which is displayed at the bottom in the form of a calendar. The route introduction is divided into: product features, itinerary, tariff description, important tips, destination related information, service guarantee and reservation description.
search
Help: Provide relevant explanations for all page contents.
eigenfunction
Quick booking: Show tourism products in the form of picture squares.
DIY design of self-help tour: display tourism products in the form of squares, and select products by simply ticking.
Specific functions:
1, scenic spot display
Divide or recommend tourist routes according to the scenic spots, show the scenic features, historical origins and literary allusions of each scenic spot in the scenic spot in detail, and support various forms of expression such as words, pictures, animations and videos. The display of scenic spots and scenic spots is not only a simple and straightforward description, but also can be synchronized with scenic spot announcements, related travel notes, scenic spot pictures, classic videos and even ticket reservation and special product purchase, providing tourists with the most convenient browsing operation and the most specific impression of scenic spots.
2. Wonderful video presentation
Video landscapes, landscape pictures, poems and travel notes can be written independently, or they can be interspersed in the display of related scenic spots to avoid boring and monotonous speeches and present visitors with a profound and broad impression of scenic spots.
3. Service function
Traffic information inquiry, go on road trip demonstration, online travel consultation, weather forecast inquiry, online help inquiry, online visa service, travel DIY.
4. Air ticket reservation
It has background functions such as arbitrary scenic spots, scenic spot division and fare setting, website designated channel page publishing, all kinds of ticket booking opening hours setting, daily booking quota setting, maximum booking quota setting per person, booking data statistical analysis and so on. After filling in the identity information, tourists can choose one or more tickets, such as the date of issue, quantity, date of ticket collection, etc. Finally, online real-time payment is made. After receiving the reservation information, the ticketing management agency will give timely feedback or confirm with the customer through necessary means.
Based on the online trading system of the website, the ticket booking system can complete the whole booking and payment process and provide convenient travel services for ordinary tourists. In order to realize the real-time synchronization of reservation and payment, it is generally recommended to introduce payment interfaces from professional financial institutions, such as online banking, Shouxin and major banks. The predetermined data obtained by the system will also be used as one of the important basis for the prediction and analysis of the tourist flow forecasting system.
Step 5 book a hotel
In the form of corporate treasury, hotel operating organizations of different sizes are classified and managed. Each merchant has a special website channel to reflect the introduction, qualifications, operating characteristics, related honors, corporate culture and even panoramic animation display of hotels or rooms, and can publish information such as suite specifications, number of beds, price, discount method, scheduled business hours, number of rooms booked every day and so on in the designated channel. After filling in the identity information, visitors can choose the booking date and time, room specifications, booking quantity, expected check-out date and time, etc. Finally, online real-time payment is made. After receiving the reservation information, the merchant will promptly feedback or confirm it to the tourists through the necessary contact information. General hotels can provide accommodation reservation, catering reservation, conference reservation, parking reservation and other services.
6. Meeting reservation
In the form of corporate treasury, the business organizations of conference venues of different sizes are classified and managed, and the location, environmental characteristics and even panoramic animation display of conference venues are reflected through special website channels, and information such as the number of scheduled venues, venue size, meeting time period, price, supporting services, discount methods, scheduled opening hours and scheduled number of days are released in designated channels. After filling in the identity information, the customer can choose the scheduled date and time of the meeting, the type and theme of the meeting, the number of participants, the required support services, etc. Finally, online real-time payment is made. After receiving the reservation information, the merchant will give the customer feedback or confirmation through the necessary contact information in time.
Generally, businesses operating conference venues can not only provide conference reservations, but also provide accommodation reservations, catering reservations, parking reservations and other services.
7. Tour guide reservation
Provide professional and reliable tour guide booking service for tourists. Personal information of tour guides is generally added in batches or authenticated after being registered in the background, and distributed and managed reasonably. Each tour guide has an independent channel page, which reflects personal details, tour guide style, professional qualification and grade, personal signature, language ability, translation fee, reception number, group price, scheduled time, meeting place and time, etc. Visitors can search and inquire on the specially reserved channels, choose the appropriate tour guides, and there are places. After filling in the identity information, they choose the number of people, reception date, language, etc. Finally, online real-time payment is made. After receiving the reservation information, the tour guide management agency will give feedback or confirmation to the tourists through the necessary contact information in time.
8. Car rental reservation
9. Special shopping
Set any merchant and unlimited grade, any commodity and unlimited grade. Merchants registered and recognized on travel websites can maintain and manage their own business information, display their own business characteristics, release various featured products and update them in real time. All products, large and small, have independent display pages, and multiple pictures of each product can be displayed in the form of carousel, and popular, recommended and related products are readily available. Visitors can search and select by merchants or commodity types, and then pay the fees online in real time through the shopping cart link. After ordering goods online, the merchants inspect and deliver the goods, and the tourists make the final confirmation after receiving the goods, thus completing the whole purchase process. With the change of every link in the transaction process, tourists will receive synchronous notifications in various ways, such as SMS, email and even SMS, so as to realize a transparent and humanized transaction process.
10 and other terminal systems, mobile phones and mobile devices.
Nowadays, the popularity of a series of mobile devices such as smart phones and tablet computers has brought new business opportunities to all walks of life. With the help of website development and promotion, we will develop mobile pages and applications suitable for Apple and Android systems according to market demand, increase the customer base, and convert the click-through rate into the booking rate as much as possible. When you open a website with a mobile device browser, it will automatically convert to adapt to the size and content of the device page, which can speed up browsing and obtain timely and effective information in the shortest time; Promote the booking terminal system suitable for Apple and Android systems on travel websites and related platforms, and learn the latest travel and related information more conveniently and quickly.
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