What are the themes of tourism development goals during the 13th Five-Year Plan period?

The main goals of tourism development during the “Thirteenth Five-Year Plan” are:

Steady growth of the tourism economy. The number of urban and rural residents traveling has increased by about 10% annually, total tourism revenue has increased by more than 11%, and direct investment in tourism has increased by more than 14%. By 2020, the total size of the tourism market will reach 6.7 billion, total tourism investment will reach 2 trillion yuan, and total tourism revenue will reach 7 trillion yuan.

Comprehensive benefits have been significantly improved. The comprehensive contribution of tourism to the national economy has reached 12%, and its comprehensive contribution to the catering, accommodation, civil aviation, and railway passenger transport industries has reached more than 85%. The average annual number of new tourism jobs is more than 1 million.

The people are more satisfied. The "toilet revolution" has achieved remarkable results. Tourism transportation has become more convenient, tourism public services have become more complete, the paid leave system has been accelerated, market order has improved significantly, civilized tourism has become a common practice, and the tourism environment has become more beautiful.

The international influence has increased significantly. Inbound tourism continues to grow, outbound tourism develops healthily, the gap with developed countries in the tourism industry has narrowed significantly, and China's voice and influence in the formulation of global tourism rules and international tourism affairs have significantly increased.