What kind of people does the leisure farm attract?

xxnyzk2015 is the chief public platform for professional teaching of leisure agriculture in China. With the concept of developing leisure agriculture and rural tourism industry with Chinese characteristics, it provides planning and design, business planning, production and processing, leisure creative solutions and professional services. Training to help leisure agricultural operators improve quality and efficiency.

Introduction

Some people do not understand the essence of online marketing and join crazily in groups, post ads crazily, and join nearby people crazily. My friend, it turned out to be ineffective. Even if we spend a month to understand where our customer groups are, we should not blindly promote in unknown directions. Only by clarifying the target customers can we carry out targeted marketing more conveniently.

So, how do leisure farms use the Internet for marketing?

1 The boss attaches great importance to recognition

First of all, the farm owner should pay attention to the Internet marketing of leisure farms. The farm mainly recognizes the Internet. For Internet marketing, it is best to establish a dedicated Internet marketing department and arrange Operate with specialized personnel and dedicated funds.

2 Find the right customer group

When doing online marketing, you need to clearly define the theme positioning of the farm, and find the right customer group for this theme, and then go to the location of the corresponding online group for promotion.

3 WeChat Marketing

The easiest way to promote and sell farms is to use WeChat sales, which can be WeChat groups or Moments. No technology or marketing methods are needed, as long as the farm has its own characteristics. Some people still come. WeChat is just the most primitive accumulation in the early stage.

4 Platform Marketing

When the leisure farm reaches a certain scale, the market for products and leisure activities is large, and business based solely on acquaintances is more limited. At this time, a good network is needed When it comes to marketing platforms, some people think why not develop their own platforms. A platform is not easy to develop and requires many teams for technical support, and it also requires spending money on a lot of promotion. Therefore, it is more reliable to use other people's ready-made platforms.

Crowdfunding platforms such as JD.com, Taobao, and EasyChoose have successively launched agricultural crowdfunding functions, which is relatively easy and can be used flexibly.

5 Online store promotion

JD.com, Taobao, etc. can open online stores, and leisure farms can open one based on their own model.

6 Online live broadcast marketing

Online live broadcast marketing is now more popular. You can live broadcast the design and organization process of farm experience activities, the production process of organic agricultural products, and explain the farm service products and physical objects on the live broadcast platform. Product features provide exposure to your own products and thereby increase sales.

Farm online marketing must be combined with current trends. For example, live broadcasts are very popular now. Many Taobao stores live broadcast kiwi fruit plantations and sell thousands of orders in one morning. Toutiao can also sell agricultural products, and these need to be explored.

7 Multi-network channel marketing

For example, update the latest farm festivals and leisure activities and product content in the group information. Record farm-related promotion content, and then promote it through post bars, forums, question and answer platforms, QQ, video platforms and other channels.

We give you help and forwarding is the best support

Tanzaihong Leisure Agriculture Service Studio gathers hundreds of experts and professors, outstanding leisure agriculture project planning designers and copywriting professionals . It consists of: Operation Planning Department, Park Design Department, Talent Training Department, and Network Promotion Department.

If you invest in leisure farms, rural tourism, characteristic towns and other projects, you need feasibility study reports or planning and design plans. Farm upgrading requires transformation planning and design plans, and planting and breeding projects require production technical services. etc., please contact the leisure agriculture expert team and welcome to visit and communicate!

Teacher’s phone number:

WeChat ID: L

Leisure agriculture professional series textbooks are edited by Tan Zaihong, a leisure agriculture expert, and published by China Agricultural University Press. It is currently the most cutting-edge leisure agriculture professional textbook in the country. It is suitable for the learning and improvement of leisure agriculture and rural tourism production and management personnel, and is also suitable for personal collections.

Free shipping for 248 yuan for each set of 7 books. If you want to order, please add the WeChat ID above

The content of "Southern Rice Field Ecological Planting Technology Compilation" includes (rice field crayfish, rice duck , rice fish, rice eels, rice frogs, and carp rice cultivation) 50 yuan per book with free shipping

This WeChat public account is a free teaching platform for the National "Leisure Agriculture Major". Welcome to follow, welcome to forward, and welcome to contribute. If you need to reprint, please indicate the source and author.