Why is the image crisis not the real crisis in Lijiang Scenic Area?

Southern Metropolis Daily said that from the government's point of view, changing the assessment weight and adjusting the development ideas are an important starting point for Yunnan to re-portray its own image, and also the key to solving the Lijiang crisis.

Lijiang, as a famous tourist attraction, has been involved in negative public opinion. On February 25th, the National Tourism Administration made a serious warning decision on three 5A-level scenic spots, including Old Town of Lijiang Scenic Spot. It is reported that this is closely related to the disfigurement caused by the beating of two women who were hotly debated a while ago in Lijiang. Yesterday, Old Town of Lijiang's official Weibo @ Gu Xuan released a new trouble. A Weibo netizen left a message in his official micro-comment area: "Lijiang is the place where you will never go". As a result, @ Guxuan posted it and then replied: "You'd better never come! You are not much without you! "

The reply was immediately taken by netizens and began to spread on Weibo. However, @ Guxuan released a statement later, saying: "Our department didn't do the words of the screenshots posted on the Internet ... Our department reserves the right to safeguard the legitimate rights and interests of individuals and institutions who maliciously spread rumors, distort facts and speculate on public opinion." At present, according to the media's interviews with netizens and Gu Xuan, the two sides hold their own words. Netizens insist that there is no fraud, while @ Gu Xuan said that the negative conclusion is the result of internal self-examination, and everyone who may contact Guanwei has written a letter of guarantee.

how much trust the mainstream public opinion has in the letter of guarantee of the civil servants of the propaganda department of the ancient city, it is natural to put a big question mark on it. Moreover, the screenshot itself has no traces of technical processing. In addition, in the statement issued by Gu Xuan, the date and year in the signature was written from 217 to 216. The subtleties are not rigorous, and it is difficult for netizens to vote for it. For a time, rude remarks brought Lijiang a greater crisis of public opinion, and it is an indisputable fact that the image of the scenic spot has been hit hard.

However, the people of Lijiang, including the civil servants of Lijiang Municipal Government, need to realize that the current crisis in Lijiang Scenic Area is not that there are too many people in Lijiang on the Internet. In other words, the crisis of public opinion is only one aspect, and more importantly, it lies in the development mode and management level of Lijiang scenic spot. On the internet, because there are many negative news in Lijiang scenic spot, a public opinion atmosphere of "boycotting Lijiang" has been formed. In this regard, the resentment of local netizens in Lijiang is also understandable. After all, their recognition of their hometown makes it difficult for them to accept such remarks.

However, a few days ago, People's Daily revealed that Chen Shun, vice governor of Yunnan Province, participated in a group tour as an ordinary tourist during the Spring Festival, and as a result, he was forced to spend. Although the report does not directly name which scenic spot it is, according to Chen Shun's itinerary, it is highly probable that the scenic spot is Lijiang. According to Lijiang TV, on January 26th, three days before the Spring Festival, Chen Shun went to Lijiang to investigate tourism. In addition, on February 1th, the People's Daily client released a message saying that Chen Shunchun made an unannounced visit to the tourism market as an ordinary tourist before the festival, and led a team to Lijiang to deal with the incident of female tourists being beaten.

The inefficiency of Lijiang police in investigating and dealing with female tourists who were beaten and disfigured by local youths is amazing. The vice governor's participation in the delegation as an ordinary tourist was forced to consume, which triggered another round of public opinion storm; @ 京京京京京京京京京京京京京京京京京京京京京京京京京 Behind these problems, it involves public security, tourism, industry and commerce, publicity and other departments in government departments. These government departments collectively made mistakes in a short period of time. If this is only a problem that affects Lijiang's image, then such a judgment is too self-deceiving.

on February 2th, relevant leaders of Yunnan province held a global promotion conference on Yunnan tourism in the Blue Room of the Ministry of Foreign Affairs. On the day before the promotion meeting, Chen Hao, secretary of the Yunnan Provincial Party Committee, stated at the meeting of the Standing Committee of the Provincial Party Committee: "I would rather not have' data growth' such as the number of tourists and tourism income, but also rectify the Yunnan tourism market and improve the quality of tourism." Indeed, the overall thinking of tourism development, including Lijiang Scenic Area, has always stayed on the principle of "seeking quantity but not quality". Under the administrative logic of "being responsible for the top", the development thinking of scenic spots in various counties will naturally seek quantitative growth in layer-by-layer overweight.

According to insiders, there is a "paradox" in the rectification of Yunnan's tourism market: if the tourism market is severely rectified, it is equivalent to giving away tourists, at least "the year-end statistics are not good". In this way of thinking, it is inevitable to downplay the negative, disagree with it, and even deliberately suppress and deliberately hide it. For Yunnan, it is a pity that it has kept excellent tourism resources, but it has started to lag behind in the idea of developing tourism. With the increase of people's income, especially the improvement of people's aesthetic standards, tourists began to stay away from extensive, shopping and group travel. The so-called "zero tour fee" promotion idea can't enter the sight of tourists who require quality.

Ruan Chengfa, governor of Yunnan Province, recently said that "Yunnan's tourism market rectification is still in the temporary solution stage". So, where is the permanent solution? From the government's point of view, changing the assessment weight and adjusting the development ideas is an important starting point for Yunnan to re-portray its own image, and it is also the key to solving the Lijiang crisis.