More than 60% tourists travel in the province during the Dragon Boat Festival holiday. What changes have taken place in China's tourism preferences?

Go on road trip has become the main mode of travel. According to a comprehensive survey of sample cities, tourist attractions, road travel clubs and campsites in china tourism association, in 20 19, road travel accounted for 64% of domestic travel, that is, the scale of road travel reached 3.84 billion. According to the survey data in recent years, go on road trip accounts for the proportion of domestic tourism. Starting from 20 17, it has exceeded 60% for three consecutive years and has become the main form of national travel.

Road trip (20 19) continued the trend of the past few years and maintained a steady growth. In 2020, affected by the epidemic, tourism activities including road trips were suspended in the first quarter. In the second quarter, with the phased results of epidemic prevention and control, according to the principles of peak shifting, limited time, reservation and order, tourist reception places such as scenic spots and hotels have been opened for business, but inter-provincial tourism has not yet been opened. Judging from the travel situation of Qingming Festival, May Day and Dragon Boat Festival in 2020, go on road trip is the main way for residents to travel. Based on this, it can be judged that go on road trip will become the main form of domestic tourism. According to the comprehensive survey results of China Travel Association, it is predicted that by 2020, go on road trip will account for more than 80% of domestic tourism.

Go on road trip is dominated by short trips. According to the data of 20 tourist cities collected by China Steamboat Association, in 20 19, road trip in these cities accounted for 55% and 80% of tourists, with an average of 72%, which was three percentage points higher than that in 20 18. The average cost of self-driving tourists is 1080 yuan, and the average stay time is 3.05 days, which is basically the same as 20 18. According to the sampling information of these 20 cities, in 20 19, local residents traveled by car for an average of 3.6 times, with a travel distance of 545 kilometers and a travel day of 3.5 days. Compared with 20 18, the number of trips and travel days are basically the same, and the travel distance is slightly extended. From the data point of view, two or three days of short-distance leisure travel is still the main body of the road travel market.

In March, 2020, china tourism academy and Ctrip Tourism Big Data Joint Lab released "15 Discovery and Coming Travel: Investigation Report on China People's Travel Willingness after the Epidemic". At the end of the epidemic, more than 90% of the respondents chose domestic tourism, and the three major choices were Zhou Bianyou, domestic short-distance travel and domestic long-distance travel, accounting for 24%, 43% and 23% respectively. About which tourism products will be favored by tourists after the epidemic, 45% have the highest free travel; 37% people choose regular group tours and new group tours (private group tours, semi-self-help tours, destination group tours, etc.). ).