What do you study in tourism management and what do you do after graduation?

Tourism management is a new discipline emerging with the development of economy. It ranks alongside business administration as a first-class discipline under management, which has huge development space and potential. With the globalization of international economy, tourism is more prosperous, so the requirements for tourism management are also improved. Now there are many schools offering tourism management majors, which also have certain requirements for professional ability and quality.

Main courses:

Tourism Management, Tour Guide Business, Tour Guide Basis, Tourism Policies and Regulations, Urban Tourism, Travel Agency Business, Travel Agency Management, China Tourism Geography, Tourism Psychology, Tourism Economics, Travel Agency Management and Tourism Marketing. Hotel Management, Introduction to Tourism, Tourism Culture, Tourism Resource Development and Management, Scenic Spot Planning and Management, Tourism Safety, Human Resource Management of Tourism Enterprises, Ecotourism, Overview of Tourist Source Countries and Regions, Tourism Financial Management, Tourism Project Management, Tourism Information System, etc.

Training requirements:

Students in this major mainly study the basic theories and knowledge of modern management science, are trained and trained by general management methods, basic qualities and basic abilities of managers, master modern management theories, techniques and methods, and have basic abilities in planning, coordination, organization and decision-making.

Graduates should acquire the following knowledge and abilities:

① Master the basic theory and knowledge of tourism management;

② master the qualitative and quantitative analysis methods of tourism and tourism enterprise management;

③ be familiar with the principles, policies and regulations of China's tourism development, and understand the development trend of tourism;

④ Be able to skillfully use advanced computer technology and English language tools;

⑤ master the basic methods of literature retrieval and data query, and have certain ability to study and solve problems independently.

Employment prospects:

Graduates majoring in tourism management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning agencies and theme parks; Or self-employment in the tourism and leisure industries.

tourism administrative departments

The employment of tourism administrative departments should be through the way of obtaining civil servants, and the specific processes include online registration, on-site registration, written interview, physical examination, list publicity and other links. Employment units include provincial, city and county tourism bureaus and their affiliated enterprises and institutions. The specific positions of each unit depend on the needs. Please refer to the civil servant enrollment brochure of that year.

Travel Agency

The functional departments of travel agencies are divided into: business department, planning and dispatching department, reception department, tour guide department, outreach department, finance department, etc.

Travel consulting company

The main business includes outbound travel consulting, domestic travel consulting, travel agency, business investigation consulting, immigration and study abroad consulting, booking hotels all over the country, booking travel (business) cars, conferences and exhibitions, travel consultants and tour guide training services.

Tourism e-commerce enterprises

Tourism is considered as one of the industries with the strongest sensitivity to the Internet, and together with finance, software and online bookstores, it is called the four most suitable industries to operate on the Internet. Thus, tourism e-commerce enterprises have a bright future. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, travel routes and practical information retrieval of business travel, etc. For example, Ctrip.com and eLong.com are well-known tourism e-commerce enterprises at home and abroad.

Tourism planning institutions

Graduates can engage in tourism planning and planning. Tourism planning institutions mainly include tourism development planning, scenic spot planning and tourism planning. By 27, there were 9 tourism planning units with Grade A qualification, 154 with Grade B qualification and 62 with Grade C qualification in China, covering all provinces, municipalities, autonomous regions and municipalities directly under the Central Government. In addition, there were some unqualified planning agencies.

tourism marketing planning enterprises

The emerging tourism marketing planning enterprises are marketing planning enterprises that have expanded from the marketing planning work of the business department of the original travel agency to an independent tourism market, which is a new tourism industry generated by the new division of labor during the development of the tourism industry. The business includes the marketing planning of tourist attractions, large-scale tourist performances, large-scale tourist activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions.

tourist attractions

graduates can engage in the operation and management of tourist attractions. National Tourism Administration's Report on the Development of Tourist Attractions in China in 25 shows that as of January 25, there are about 2, tourist attractions in China, including 1,41 A-level tourist attractions, 177 national key scenic spots, 154 national nature reserves, 565 national forest parks, 15 national geological parks and 36 industrial and agricultural tourism demonstration sites, which are listed in the World Heritage List. Tourist attractions have formed half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. So many tourist attractions have created good opportunities for employment of tourism and leisure management majors.

theme parks

Graduates can engage in the operation and management of theme parks. Theme parks are divided into paradise type, folk type, historical type, concentrated landscape type, science and technology type and so on. Paradise types include Happy Valley, Ocean World, Ice and Snow World, etc. There are folk culture villages, ethnic culture villages and so on. Historical types such as Song Cheng in Hangzhou, Tang Cheng and San'guo City in Wuxi; Guangxi's Happy Land, Xanadu, Yuzhi Paradise, etc. Concentrated landscape types such as Window of the World, splendid china, etc. Science and technology such as dinosaur hall, aerospace science center, etc.

Travel and leisure clubs

Graduates can engage in the operation and management of industries such as golf clubs, fitness clubs, rock climbing clubs, beach bathing clubs, desert sand sliding clubs, and other entertainment places such as bars and KTV. In addition to the above-mentioned traditional clubs, small and medium-sized clubs, "houses" and "bars" have appeared in some large and medium-sized cities or tourist destinations, such as pottery clubs, batik bars, fishing clubs and cooking clubs.

tourist resort

tourist resort is a tourist place that integrates entertainment, accommodation, catering, dance halls, conference halls and large parking lots. With beautiful environment and complete facilities, it is a good place for holiday and leisure travel, which is increasingly favored by tourists. Graduates majoring in tourism and leisure management can engage in the operation and management of tourist resorts.

Tourism teaching

With the rapid development of tourism, there is an increasing demand for grassroots talents in tourism. Tourism classes in tourism vocational secondary schools, tourism vocational secondary schools or vocational secondary schools and middle schools have developed rapidly, and engaging in tourism vocational education is also a good choice for tourism graduates to find jobs.

Start your own business

Various tourist souvenir shops with individuality, small tourist restaurants with economical characteristics, bars and teahouses with cultural tastes, local catering and snack industries, pottery bars and batik bars mentioned earlier, gardening bars that teach planting flowers and making bonsai, and flower bars that arrange flowers; Photography ... The self-employment of tourism and leisure in cities and tourist destinations can be said to be colorful, and many entrepreneurial doorways can be found from the investigation and analysis of contemporary people's tourism and leisure consumption needs.

developing rural tourism

the development of urbanization and the acceleration of new rural economic construction have promoted the development of rural tourism and leisure industry, especially around big cities.