Ctrip’s operation and profit methods

As a middleman, Ctrip makes profits by obtaining middle profits.

Ctrip.com integrates traditional media news products and resources and connects suppliers and consumers through the middle market.

As an independent resource integrator, Ctrip controls nearly hundreds of thousands of member customers across the country with one hand, and is closely connected with thousands of hotels and all airlines across the country with the other hand.

Many companies have established databases on both the travel demand side and the supply side such as hotels, travel agencies, aviation and railways through the Ctrip information platform. While Ctrip is attracting a huge membership card customer base, it is also getting lower discounts from hotels and airlines, and getting middle commissions itself.

This is the profit model of Ctrip.com.

Extended information:

Products and services

1. Travel and vacation products

City Vacation provides hundreds of vacation product lines, including " There are more than 20 resort specialty stores in "Sanya", "Yunnan", "Hong Kong and Macao", "Thailand", "Europe", "Famous Mountains", "City", "Self-driving Tour", etc. Each "specialty store" has different product combination lines. Multiple.

Guests can choose to depart from 11 locations including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao, Xiamen and Wuhan.

2. Private guide platform

Nearly 500 tour guides have joined Ctrip’s private guide platform. ? The service published by the tour guide is a hiking guide in China, including 9 hours of daily explanation and guide services.

Tourists can complete the entire process of service booking and transaction through the platform: tourists can choose their favorite tour guide on the platform based on the guide's age, gender, price, number of services, reviews, etc. After selecting, you can also communicate with the tour guide to initially determine your needs. Before traveling, the tour guide will also customize personalized itineraries according to the needs of tourists. After confirming the itinerary, tourists can confirm the contract and pay online on the platform.

3. Ctrip Consulting

It is a new "B2C2C" personal travel sharing economy service model launched by Ctrip Travel Network in 2016.

Ctrip consultants provide guests with travel consulting and booking services with the help of Ctrip brand and product library. Using the Ctrip Consulting APP, Ctrip Consulting can provide the most effective assistance to consumers who want travel consultation and booking services.

4. Hotel booking service

Ctrip.com has China's leading hotel booking service center, providing members with instant booking services. It has cooperated with more than 32,000 hotels in 138 countries and regions around the world. There are more than 2,000 hotels with reserved rooms in more than 5,900 cities in the region.

5. High-speed rail purchasing service

Ctrip launched the high-speed rail channel on July 5, 2011 to provide consumers with high-speed rail and high-speed train booking services. “Currently only available in Shanghai and Jiangsu. Delivery services to Zhejiang, Anhui, and Zhejiang provinces. We temporarily provide purchase services for high-speed rail and train tickets within 7 days.

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Baidu Encyclopedia-Ctrip