Market share of installment travel network

Travel installment may be difficult but not rewarding at all

Travel installment is not new at all. It probably started when you used your credit card to spend money on group tours, but it has always been This direction is tepid, and for travel companies, there are at least three reasons why travel installments are not feasible:

1. Installment products generally have two properties: urgent use or durability, but travel installments The nature of the product itself determines that it is unlikely to have anything to do with these two characteristics;

2. If the product is phased in with the company's own funds, then the risk management and control links must be considered, which also It will increase the burden on the travel company's capital chain;

3. If the risk control of the product comes from other institutions, in most cases banks, then the profit for the travel company may not be high;

In addition, there are other travel installment products in the market. Although travel installment products are currently immature and cannot be said to be competitive, they will still have an impact on users' choices. E-commerce platforms have launched installment services, such as the installment purchase launched by Alibaba during Double Eleven, and JD.com’s “JD Baitiao”. Although it cooperates with iTravel, JD.com has recently invested in Tuniu and began to fill in the content of the travel sector. In the future, it will be available on its own platform Making travel installments is also a matter of course.

Moreover, with the rise of various Internet financial products specializing in installments, tourism will also become one of the areas they are involved in. Currently, there are Qufenfen and Fenfenle for the college student market. Qufenfen has also recently launched An installment plan targeting the white-collar market was launched.

The launch of travel installments is not for profit, but aims to stimulate consumption and cultivate the market

Although the effect was not very good at the time, there are still tourism companies willing to cultivate this market later, which shows that Its future development is promising.

This was the attitude of Hangzhou China Merchants International Travel Service after it launched outbound installment payments in 2003.

And after that, major travel websites and travel agencies have also tested the waters, such as CYTS's Aoyou.com, Caesar Travel, Ctrip, and Taobao Travel Network now called "Quaa". Tuniu also cooperated with banks to launch installment travel products as early as December 2010. At that time, it also charged a handling fee for the installment service.