Traditional Culture Encyclopedia - Travel guide - Tourism management enterprise management

Tourism management enterprise management

The direction of tourism enterprise management starts from the characteristics of tourism service enterprises and studies the theory, method and application of tourism enterprise management. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism industry management, the present situation and system reform of tourism industry management in China; Globalization and tourism enterprise management.