What are the countermeasures for the "export-oriented" internationalization of China's tourism enterprises?

Although China's tourism enterprises are facing many difficulties, in order to survive in the fierce competition, enterprises must establish a strong international management concept, comprehensively plan their strategies to participate in international competition, and bravely meet the severe challenges of global economic integration. The following measures should be taken:

First, establish the concept of international marketing and realize the fundamental change of business philosophy. Replace the traditional marketing concept with the international marketing concept, that is, we should be market-oriented, fully understand the demand characteristics of the target market, carefully analyze our own strengths and advantages, and carry out targeted tourism business to determine the breakthrough of survival and development.

second, establish an accurate business information system and cultivate international management talents. If tourism enterprises want to stand and develop in the international market, they must have strong adaptability and make correct business decisions in time. Therefore, enterprises must establish a strong information system network, so as to grasp the changes in economy, society, policies and markets of various countries and grasp the initiative to participate in international competition.

Third, set up large-scale tourism enterprise groups according to market principles to consolidate the cornerstone of transnational operation. To meet the challenge of China's entry into WTO, China's tourism enterprises must change the situation of "weak, small, scattered and poor", change to large-scale operation and implement the development strategy of large groups.

fourth, pay attention to business strategy and participate in international competition step by step and in a planned way. With the support of the relevant government departments, China's tourism enterprises, especially some hotel groups and large travel agency groups, should actively carry out the pilot work of transnational operation. In the initial stage of development, they can choose neighboring countries and regions such as Singapore, Malaysia, Thailand, Hong Kong and South Korea. After gaining experience, it can be used as a bridgehead to enter the global market and expand to a broader international market.

Fifth, give play to the leading role of the government and implement the government strategy of paying equal attention to protection and development. At present, the market development is not perfect and the administrative monopoly power is still relatively strong. Giving full play to the leading role of the government is the most effective countermeasure for China's tourism enterprises to operate internationally in a long period of time.

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