Traditional Culture Encyclopedia - Travel guide - What media does China Tourism News Network belong to?

What media does China Tourism News Network belong to?

What media does China Tourism News Network belong to?

China Tourism News Network is one of the authoritative and powerful tourism propaganda media in China sponsored by China Tourism Newspaper and China Tourism Journalists Association. China Tourism News Network is a high-quality tourism media. Sponsored by China Tourism Newspaper and China Tourism Journalists Association, and jointly undertaken by China Tourism Brand Association and Asia-Pacific Tourism Federation China Branch, it is the most authoritative and powerful tourism propaganda media in China by virtue of its advantages in network resources.

What does the travel channel do?

1. Overview of tourist channels:

Tourism channel, approved by the State Administration of Radio, Film and Television, is the only comprehensive professional satellite TV channel with tourism and leisure as its main content.

Hainan Satellite TV's predecessor, Tourism Channel, was revised and officially launched on June 28th, 2002. The main scheme is as follows

Made in Beijing and launched into a satellite in Hainan, the daily broadcast time exceeds 2 1 hour. It can be said that the birth of tourism channel is the product of China's deepening reform and a useful attempt to realize TV specialization and collectivization.

At the same time, the birth of the tourism channel has been strongly supported by the National Tourism Administration and the provincial and municipal tourism bureaus, enabling us to better serve the tourism industry. Professional tourism information content and unique advantages of tourism resources make the tourism channel form a unique program style and unique arrangement characteristics.

2. Purpose of Tourism Channel: Tourism Channel follows the principle of serving tourism and tourists. Build a direct communication bridge between tourist cities, tourist destinations, spectators and tourists. Provide a professional and popular media platform for the prosperity and development of local tourism.

The American programs of the travel channel are targeted at the domestic market. Based on national and global tourism resources, the program is informative, interesting, entertaining and ornamental. They comprehensively introduced and reported the tourism information and development trends at home and abroad, made efforts to introduce China to the world and China, and promoted the healthy and vigorous development of American tourism in China.

The creators of tourism channels will spare no effort to innovate constantly, spread the latest and most comprehensive tourism trends, strengthen the promotion and cooperation of products and services in the local tourism industry, and bring more convenience and happiness to the audience and tourists.

3. Tourism channel transmission and reception: Asia-Pacific 1A Earth satellite, located at 134 degrees east longitude; Transmission character rate: 6.93mb/s Downlink frequency: 3745MHz Bandwidth: 10MHz.

4. Coverage area and landing situation: The tourism channel is launched in Hainan, covering the Asia-Pacific region through the Asia-Pacific 1A Earth satellite, covering most of the country and parts of Southeast Asia. Up to now, the programs of the travel channel have landed in parts of 28 provinces except Hainan Province. There are 2/kloc-0 municipalities and provincial capitals, 64 prefecture-level cities and more than 230 county-level cities.

In 2002, it is planned to land in more than 90% of the 57 tourist cities nationwide, covering 190 large and medium-sized cities (tourist areas) with an audience of 200 million people. There are only a few TV channels.

5. Introduction to the main program sections of the tourism channel: Professional tourism information content and unique advantages of tourism resources make the comprehensive tourism channel form a unique program style and unique arrangement characteristics. Strive for differentiated competition, occupy market segments and attract customers' attention.

In terms of program composition, the tourism channel fully takes into account the necessary professionalism as a tourism professional channel and the indispensable entertainment factors as a TV media. A strong program lineup is the guarantee of channel audience and the basis for the company to carry out advertising business;

The main programs of the travel channel include:

Information programs: on-time broadcast, global tourism broadcast, tourism information, tourism weather station, scenic spot meteorology.

Entertainment: Happy Frontline, Endless World Travel, Good Luck on Earth, Feel Golf.

Entertainment programs: runway show, tourist star station, fashion chase, cool car special zone.

Attractions program: The Journey to the West's "Around the Earth"

Science and technology, adventure and curiosity projects: human geography, extreme sports and exploration journey.

Other projects: Foreigners live 50,000 miles in China, talking about taxis.

Hainan travel channel

Hainan Tourism Channel is the only professional channel of provincial satellite TV. Since its establishment in 2002, it is unique in the national satellite TV camp with its unique program content. Channels introduce social funds such as Poly Huayi and divest business operations such as advertising and entertainment. Hainan Radio and Television Station firmly grasps the right of final adjudication of programs.

Hainan is a master in this respect. More than a dozen columns, such as 0755-79000, 0755-79000, 0755-79000 and 0755-79000, only reflect the natural scenery and human landscape of this area. Formally, there are American studio talk shows, documentaries, quiz shows and entertainment reality shows.

Travel Channel won the China Most Valuable Media Award.

On the evening of June 5438+1October 65438+August, 2007, the awarding ceremony of the 2006 China Media Investment Annual Conference was held in Beijing. Hainan Radio and Television Tourism Channel, Hunan Satellite TV, Oriental TV and other media have won the most valuable media in China. This is the second year in a row that the travel channel has won this honor.

The China Media Investment Annual Conference, co-sponsored by the Academic Committee of China Media Forum and Stan International Media Research Association, selects the most valuable media in China every year. The current selection was officially launched in April 2006. Netizens, media, investment representatives and experts, through online selection, SMS participation, on-site voting, expert review and other procedures, produced a shortlist of primary elections and publicly solicited opinions. According to the ranking, comprehensive media categories and characteristics, the media with the most investment value in China finally appeared.

According to reports, the selection of the most valuable media in China is mainly from the perspective of investment institutions, focusing on social credibility, core management team, market operation mechanism, media communication mode, brand awareness, financial operation, target audience market, and the relationship between management team and investors.

Previously, Travel Channel was rated as the top seven TV stations in China in 2006.

This is a TV station. All tourism-related projects. It's not bad here The introduction of its various places and so on.

Travel Channel is a special travel TV program.

A TV station of the travel channel is used to broadcast the game on that station!

TV station