3 public relations planning model essay.

Public-private relations strategy refers to a series of promotional activities carried out by enterprises in a free way in order to gain public trust and deepen customers' impression, which is referred to as "public relations" strategy. This article is a model essay on public relations planning compiled by me. Please refer to.

Model essay on public relations planning 1

First, the background of public relations

Zhangjiajie is a prefecture-level city in Hunan Province, China, formerly known as Dayong City. It is located in the northwest of Hunan Province, in the middle and upper reaches of Lishui River. It belongs to the hinterland of Wuling Mountain and is one of the most important tourist cities in China. However, behind its beauty, it has been circulating recently, and it is known as the "wonder of the world". It is said that Zhangjiajie people "don't think about the dead, they are exhausted". Through investigation, it is found that Zhangjiajie has mountains and mountains, which are natural and peculiar. The tourist attractions "Shili Gallery" and "Phnom Penh Creek" are not worthy of the name. They are called Shili Jungle, and "Phnom Penh Creek" is called "Rock" and streams, many of which are derogatory and damage the overall image of Zhangjiajie.

Second, the investigation and analysis of public relations

First, the problems faced

Although this kind of communication is not spread by the official media, it is increasingly welcomed by people verbally, which makes people feel that spending money on these scenic spots has not got its due value. Shili Gallery and Phnom Penh Creek are both natural landscapes in Zhangjiajie, which are also very ornamental. However, compared with other scenic spots in the scenic spot, it makes people feel exaggerated, which greatly damages the image of Zhangjiajie, and the scenic spot is facing a very serious form.

Second, environmental analysis

Zhangjiajie scenic spot enjoys a high reputation at home and abroad, with beautiful environment and beautiful scenery. When rumors spread, measures should be taken quickly, feasible plans should be put forward, and experts should be organized to discuss them. Zhangjiajie scenic spot has the ability to resolve this public crisis.

Third, the opportunity analysis

Through this matter, we can better publicize Zhangjiajie scenic spot and let more consumers know Zhangjiajie again.

Planning of public relations projects

1. Clarify the facts, eliminate concerns and reshape the image of the scenic spot.

2. Take the crisis as an opportunity to expand the publicity of Zhangjiajie scenic spot and improve its popularity and influence again.

Second, the theme of public relations

Natural oxygen bar

Three. target audience

Consumers and the media

Fourth, public relations projects.

1. Invite government environmental protection departments, scholars and experts to identify the scenic environment.

2. Jointly hold press conferences and press conferences with government departments;

3. Conduct WeChat interaction; Set a grand prize and let everyone participate.

4. Invite some old people to have a free holiday and check their physical condition before and after.

5. Further improve the scenic environment and improve the quality of consumer consumption.

Verb (abbreviation of verb) public relations strategy

1. Take solving the rumored public relations crisis as an opportunity to improve yourself;

2. Closely follow the information, set up a press release committee, and broaden the channels of information release;

3. Set up a publicity committee to supervise the planned series of public relations projects.

4. Make full use of mass media to expand the influence of the company and make full use of power to show the good image of the company to the public.

Sixth, the implementation of public relations.

1. Zhangjiajie environmental detection

(1) time

(2) location

(3) personnel

(4) Process

2. Hold a press conference

(1) time

(2) location

(3) personnel

(4) Process

3. Invite the elderly to have a holiday

(1) time

(2) location

(3) personnel

(4) Process

Seven. Media selection

1. Newspaper media: People's Daily Xinhua Times

2. Online media: Sina.com and Tencent.com.

3. Broadcast media: China Central Radio.

Ⅳ. Evaluation and prospect of public relations plan

I. Evaluation of Public Relations Program

This plan closely combines the processing time, so that the situation will not develop, Zhangjiajie's image in the people's hearts can be rapidly improved, Zhangjiajie itself can be improved, and consumers can play more comfortably.

Two. Expectations for public relations activities

1. After the implementation of this scheme, people's doubts can be solved quickly, and Zhangjiajie can be better publicized and its popularity improved.

2. After the implementation of this plan, it can also gain the trust of more consumers, make more people full of yearning for Zhangjiajie, and never increase the income of Zhangjiajie scenic spot.

III. Overview of Public Relations Planning

Dealing with the relationship between the public and the public is an important moment to test a scenic spot. Scenic spots must bear the responsibility of consumption. When encountering various problems, scenic spots should actively and effectively solve the relationship between the public and the public, which has become their effective weapon. It not only turned the scenic spot into safety, but also gained more reputation and support for the scenic spot. The best public relations decision has always been closely related to the spirit of being serious and responsible to consumers.

Model essay on public relations planning II

I. Activity Background Joy Hotel is a brand-new comfortable high-end hotel brand launched by Zhu Hua Hotel Group, and will soon open its first branch in Wuhan. Xiyue Hotel is located in the core area of China's first-and second-tier cities, and is located in prosperous areas such as famous business districts and large-scale urban complexes. Featuring brand-new design concept, five-star guest rooms and services, we will provide guests with "full administration building courtesy", "joy+1" special services and "relaxed technology" product experience, and create a brand-new hotel lifestyle for high-end white-collar workers. Wuhan Joy Hotel is another five-star hotel in Wuhan Optics Valley. For a super-large city like Wuhan, Zhu Hua Group has taken a fancy to Wuhan's superior conditions as the capital of Hubei, a sub-provincial city, a national regional central city (Central China), the central city of Central China, the largest inland integrated transportation hub of land, sea and air, and a shipping and logistics center of the Yangtze River. Once it is successfully opened in a megacity like Wuhan, it will be easier to enter other megacities. Joy series, as the latest series of Zhu Hua Group, is not well-known. There are already five-star hotels in Wuhan Optics Valley, such as Ramada Optics Valley Hotel, Wuhan Xinbin Kailuguang International Hotel, Wuhan Optics Valley Golden Shield Hotel and Puyu Hotel. However, Zhu Hua Group will definitely gain a foothold in Wuhan through this opening ceremony with its management experience in Hanting, Seasons and other middle and low-end chain hotels.

Second, the theme of the event

1. Huh? The joy of staying and the joy of leaving.

2. The warmth of home? Joy Hotel

You and I will build a beautiful home together.

4. Low-carbon travel? subway

Three. moving target

Through this activity, let Wuhan know about Xiyue Hotel and have a new understanding of five-star hotels.

Four. Programme of activities

1. Early publicity on the subway

Location: Wuhan Metro Line 2

Setting form: Set the train as a special train to Yue. If advertisements are not allowed in Metro Line 2 and Wuhan Optics Valley Station.

Quantity: Only one train is needed.

Size: inside and outside the carriage

Design requirements: the warmth of home

Time requirement: one month before opening.

Goal: attract media attention, attract the attention of young people and business people.

2. Planning scheme for opening public relations activities

Subject: Please try to stay at Joy Hotel.

Activity Time: Opening Day

Venue: Xiyue Special Train of Metro Line 2

Overview of activities: 65,438+000 passengers who took the subway line 2 to Yue special train the day before the opening can get a free trial living experience.

Activity details and precautions:

(1) publicity activities

Time: one week before opening.

Media: Chutian Metropolis Daily, Wuhan Evening News, official website of Wuhan Metro and Hubei Satellite TV.

Layout: newspapers, home pages on the Internet, and television for at least 30 seconds.

(2) the contents of the copy

Title: Xiyue Hotel, please try to stay.

The first paragraph: Introduction of Xiyue Hotel and Zhu Hua Group.

The second paragraph of the text: introduction of activities? Xiyue Hotel will be grandly opened on XX, XX, XX. To celebrate the opening of Xiyue Hotel, the activity of "Xiyue Hotel invites you to try your stay" is specially launched. On the day before the opening, passengers can get a free experience by taking the Xiyue special train of Metro Line 2 100.

Limit: 100.

Venue: Xiyue Special Train of Wuhan Metro Line 2

Activity mode: All the 65,438+000 passengers who were lucky enough to take the subway line 2 to Yue train the day before the opening can get a free trial living experience. If the number of passengers exceeds 100, it will be randomly selected according to the monitoring video on the subway.

(3) Detailed rules of activities

Activity time: On the opening day, the camera screenshots of the award-winning passengers of Xiyue Special Train will be released at the opening ceremony, Happy Hotel official website and Wuhan Metro official website.

Activity Notice: Passengers should call the hotline of Joy Hotel to register within two days after learning of winning the prize. More than two days, as a waiver of the trial residence. After registration, lucky passengers can arrange their own check-in, but they must call the hotel in advance to make a reservation. The hotel has the right to ask lucky passengers to change the trial stay time according to the hotel occupancy on that day.

Pay attention to the advertisement: This activity is hosted by Joy Hotel, assisted by Zhu Hua Group, and the right to interpret the activity belongs to Joy Hotel.

(4) On the opening day

Taking photos as a souvenir: representatives of lucky passengers take photos with the senior management of Joy Hotel (if you need to use photos within a certain range, you need to sign an agreement with Joy Hotel on the use of portrait rights) and hold a "Taste Kitchen". Selection and award ceremony of catering staff: 65,438+00 catering staff were selected from the adult guests who came to attend the opening ceremony that day, and letters of appointment were issued to invite them to prepare dishes for important guests when they checked in.

(5) Soft goods

In order to cooperate with this opening activity, we tried to publish soft articles on the tourism pages of Chutian Metropolis Daily and other media to introduce Wuhan's tourist attractions and promote hotels.

3. A series of public relations activities after opening.

(1) Subject: Joy Hotel, please prepare dishes.

Event date: when important guests check in

Venue: Joy Hotel

Activity summary: One of the 10 diners was randomly selected and invited to the Happy Kitchen of Joy Hotel to prepare dishes for important guests, including breakfast, afternoon tea and healthy midnight snack, so as to get the opportunity to meet important guests.

Selection of catering service providers:

Selection method: draw lots for the opening ceremony 10 people.

Reward for those who take part in the side dishes: Everyone will have a chance to try living in 500 yuan, and a red envelope will be given after the side dishes are finished, thanks for their contribution to the hotel.

Important guests who need side dishes: decided by Joy Hotel.

Post-event publicity: After the side dishes are finished, exquisite dishes will be displayed in the hotel official website, and photos with important guests will be announced. Thank you for your support and attention to this event, and invite Wuhan citizens to choose to stay at Joy Hotel.

(2) Theme: Joy Hotel, please choose a quilt.

Activity start date: the day after opening.

Activity mode: Invite guests to evaluate hotel rooms within 30 days before opening, and any guest who is dissatisfied with the quilt will have the opportunity to choose a quilt for Joy Hotel.

Location: IKEA and other large shopping malls

Activity details: The marketing department will accompany the guests to choose quilts, change quilts in a room and record the guests' stay experience. If the satisfaction is obviously improved, we will consider replacing all hotel quilts.

Activity notarization: notarize the investigation results of the guests staying in the hotel for the first 30 days and the experience after changing the quilt, and publish the notarization results in a prominent position in the lobby.

Activity promotion: If you are not satisfied with the hotel room quilt, it doesn't matter. Xiyue Hotel lets you choose. Give exquisite gifts to the guests who participated in the check-in survey, and give greeting cards to the addresses on their ID cards on important festivals such as Spring Festival and Mid-Autumn Festival, thank them for choosing Joy Hotel, and welcome them to choose Joy Hotel and other hotels in Zhu Hua Group next time.

Publicity place: Yi Labao hangs in the lobby of the hotel for publicity, and the brand and price of the replaced quilt can be posted in official website for publicity, so as to reflect the consistent pursuit of quality by Joy Hotel as a five-star hotel.

(3) Theme: Evaluation of Hotel Free Project Experience

Activity start date: after opening.

Evaluation method:

1. Fill in a free project evaluation when you leave the hotel, including free breakfast, free afternoon tea, free healthy midnight snack, free mini-bar drinks in the room, free washing and ironing of 2 shirts, free shoeshine service, free wireless full coverage, etc. , and put forward a new free service.

2. Every guest who fills in the evaluation form can get a 50% chance to stay.

Activity promotion: hotel lobby

4. Budget

(1) Through the early subway publicity, the public got a preliminary understanding of Xiyue Hotel.

(2) through the opening of public relations, give the public a

(3) Through the "side dishes" activities, the public will be left with a healthy and reasonable impression of breakfast, afternoon tea and midnight snack.

(4) Through the activity of "picking quilts", we left the impression that Joy Hotel always pursues quality and hotel guests' staying experience.

(5) Through the evaluation of hotel free project experience, let the public know about the free services provided by the hotel, and give the public the impression that the hotel is always pursuing quality and hotel guests' staying experience.

Model essay on public relations planning 3

Theme: In order to enrich students' amateur cultural life, at the same time, enhance students' awareness of environmental protection, build a harmonious society, and contribute to the creation of a national health city, a large-scale publicity campaign with "Love my family, health depends on everyone" will be held during the May Day holiday.

Activity background: In today's high-speed social development, especially when China is pursuing high-speed economic development, some areas often sacrifice the environment, and the lack of people's awareness of environmental protection will inevitably lead to the damage of the national image. In the long run, it will hinder the speed of economic and social development. In recent years, the country has realized the importance of sustainable development, and has put forward measures such as building a harmonious society and creating a sanitary city to stimulate the environmental awareness of all citizens. In this context, it will be carried out.

Objective: Through college students' own propaganda and practical activities, to arouse all Qinzhou citizens' awareness of environmental protection by signing, to spread the environmental protection concept of "starting from me and starting from myself" to the public, and to let students feel the importance of environmental protection through their own labor experience, to cultivate social responsibility and sense of responsibility, and to reflect the spiritual quality of students' unity and harmonious coexistence in the activities.

Activity time: * * 9, 20**, 8: 00 am-12: 00 am.

Location: * * *

Organizer: * * Student Union

Co-organizer * * *

Person in charge: * * *

Tel: * * * *

Requirements: 1, * * * * All student cadres of the Department of Political Science and Economics of the University participate in the activity, dressing the. Other departments or students who are interested in participating in the activity can get in touch with the person in charge of the activity by telephone or other means. 2. During the activity, all participating students must strictly abide by the class discipline, and there must be no illegal operation. Once found, it will be given to informed criticism according to the disciplinary requirements. All members actively participate in and obey the chairman and students.

Activity steps:

1. Students will get in touch with the department, ask for the department's approval and get some financial support.

2. The Ministry of Health and Labor got in touch with Qinzhou Environmental Protection Bureau, got the consent, and invited * * * TV station for media promotion.

3. The student union will discuss and formulate relevant rules and group them (the specific grouping situation is as follows), and obtain the consent of all members.

During the<2> activities

+0 * *, 65438 Meet at the school gate at 7 am. The Ministry of Health, Labor and Welfare is responsible for organizing the counting of people and checking whether all the required items are carried.

2.7: 30 arrive at the designated place by bus. The chairman assigns tasks, emphasizes relevant precautions, and the members of each group have a clear purpose and work together.

The situation and tasks of each group are as follows:

First, the presidium is responsible for unified scheduling, urging all groups to implement, handling and coordinating emergencies in a timely manner, and ensuring the smooth development of activities.

Second, the first group of labor departments is responsible for labor tools.

Third, the propaganda department of the second regiment is responsible for the production of propaganda banners. A big banner says "I love my family, and health depends on everyone", and three small banners say words and pictures related to environmental protection.

Fourth, the learning department of the third group is responsible for the health and publicity activities of Dongjie.

Verb (abbreviation of verb) The fourth group sports department is responsible for sanitation and publicity activities in West Street.

Sixth, the fifth group of entertainment department is responsible for the health and publicity activities of South Street.

Seven, the sixth group of public relations department is responsible for health promotion activities in North Street.

Eight, the seventh group of student union secretariat is responsible for the designated publicity in the square and ask pedestrians to sign a message.

Remarks: 1. If there is any change in the above-mentioned personnel, the person in charge shall promptly notify the team leader. 2. Each group is led by the minister and managed in a unified way. Each group is equipped with a mobile phone. In case of emergency, contact the group leader or chairman in time. 3. Each team member must obey the arrangement of the team leader and must not leave the team for more than 15 minutes for any reason. 4, will be clear about their respective tasks, completed within the prescribed time.

3, 8: 00 activities officially began.

4. The activity officially ended at 12: 00. Each group returns to the designated place, and the team leader counts the number of people and labor tools.

5./kloc-go back to school at 0/2: 30.

Activity feasibility analysis: {1} operability 1, * * Square and its vicinity are downtown areas of * *, which coincides with the holidays in * *, and there are many pedestrians, tourists and vehicles, so it is suitable for public publicity activities. 2. The school encourages students to actively participate in various social welfare activities, so it is easy to be recognized by relevant departments. 3. Students are highly motivated, and activities are of great help to improve their social practice ability. {2} Question 1, Student Safety 2, Work Quality

Budget: 1, banners and related items: 200 yuan 2, labor tools: 100 3, round-trip fare: 100 yuan, total: 400 yuan.

Meaning:

The purpose of this activity is to serve the society, exercise body and mind, and stimulate the enthusiasm of citizens to "create a sanitary city" through publicity activities, which not only promotes the environmental sanitation of * * */city, but also enhances the image of the college; Students have exercised themselves from it, and have a deep understanding of society, which embodies the harmonious coexistence between people and society.

Planner: * * *

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