Principles of Tourism Logo Design

As tourist signs are first and foremost signs, their design should follow the general principles of sign design, but at the same time, due to the particularity of the object of tourist signs-tourist products (tourist destinations), the design of tourist signs should also adhere to its own special principles, mainly in the following aspects:

1, highlighting the principle of mainstream elements

As mentioned above, the biggest feature of tourism products (tourist destinations) is comprehensiveness and complexity. For tourism products, what is the comprehensive performance? Any tourism product is composed of many scenic spots, scenic spots and other facilities. For a tourist destination, any tourist destination is composed of many tourist attractions, various services and reception facilities. According to the principle of simplicity in logo design, a small logo can't cover everything, and it can only be expressed by extracting the mainstream elements that can relatively express this kind of tourism products (tourist destinations).

2. Highlight the principle of known elements.

The comprehensiveness of tourism products (tourist destinations) determines that there are relatively well-known elements in these components. Because the main purpose of tourist signs is to publicize and identify tourist products (tourist destinations), the role and function of tourist signs can be greatly improved with the help of well-known elements. Highlight the theme of the tourism album and share simple design works.

3. The principle of highlighting local landscape characteristics and historical and cultural characteristics.

Tourists travel for a variety of purposes. At present, enjoying special scenery and feeling special culture in different places is the most important purpose of mass tourism. For a tourist destination, any tourist product (tourist destination) is based on the local tourism resources, formed under the local special natural and cultural environment in a certain historical period, and has the local special natural environment and cultural characteristics. However, due to the immovability of tourism resources, the tourism products (tourist destinations) built on this basis are deeply branded with local natural scenery characteristics and local historical and cultural characteristics. At the same time, it is precisely because these brands have a strong appeal to people in different places, which has led to the socio-economic phenomenon of tourism.

4. The principle of popularity

In today's society, tourism has changed from a luxury in the past to a popular lifestyle, because at present, student tourism and farmhouse tourism have occupied a considerable proportion in tourism composition. The popularization of tourism requires that the majority of tourism workers should consider the popularization of their consumer groups in all aspects of their work in the process of operating the tourism market. As an important tool to identify tourism products (tourist destinations) and publicize tourism, the design of tourism signs should consider all levels of tourism consumption groups: both urban tourists and rural tourists; It is necessary to consider both knowledge tourists and tourists such as workers and peasants; We should consider both domestic tourists and foreign tourists. Only in this way can we design tourist signs that appeal to both refined and popular tastes and be accepted by consumers at all levels, thus achieving the original intention of designing tourist signs.