What are the factors that influence online travel consumers’ purchasing decisions?

1. The personal income level and purchasing power of tourism consumers are one of the prerequisites for the generation of tourism shopping demand. It directly affects the purchasing decision of consumers in the shopping process. The higher the economic base of tourism consumers, the more likely they are to make purchases. The frequency of the behavior is higher and vice versa.

2. Gender differences among tourism consumers. During the tourism process, due to the different physiological, psychological characteristics and social roles of men and women, they show different values ??and purchasing preferences. Therefore, gender differences also affect tourism. purchase behavior.