Tourists say: How many mountains and rivers we have walked through, I feel that the scenic spot still owes us culture.

Tourists' perception: what is tourism? Tourism is a life experience that br

Tourists say: How many mountains and rivers we have walked through, I feel that the scenic spot still owes us culture.

Tourists' perception: what is tourism? Tourism is a life experience that broadens one's horizons, increases knowledge and accumulates culture. Therefore, there is an irrefutable classic saying in China: It is better to take the Wan Li road than to read thousands of books.

In today's China, tourists from all over the world can be seen everywhere, no matter where the scenic spots are. Even in the ends of the earth of Hainan Island, even in the Gobi Desert on the northwest border, there are donkey friends who touch their noses and faces everywhere. They are not only educated men and women engaged in "cultural asceticism", but also mostly urban residents and rural farmers. Speaking of tourism, everyone is filled with emotion, excited and happy.

If you interview, they will rush to tell you:

"Now people's lives are getting higher and higher, and they eat polished rice and white flour. Fish and eggs are no longer too greedy, but they need to be controlled for health. Wild vegetables and coarse grains have become rare things. "

"Look at the clothes we wear. They are fresh and warm, they are fashionable and trendy! "

"When it comes to housing, most of them are spacious and comfortable, whether in urban or rural areas. The most common ones are brick houses and glass windows. Compared with the living conditions twenty or thirty years ago, it is a world of difference! "

"I am an urban worker. When I was young, I was busy with work and lacked money. Although I also want to go out and learn a lot, I have neither time nor money. Now that I am old, I have more pensions. The country is developing so fast, the scenery is so good, and there are so many anecdotes. If you don't go out and see more, you will live up to this good era! "

"We young people know that it was not easy for the elderly in the past. Now that our income is high, and the country has a legal holiday and paid vacation system, we should take the elderly out to have a look. It also makes the elderly happy from the heart. "

"Even if we are farmers, we are no longer facing the loess all the year round, sweating all day long! Now spring planting and autumn harvest are basically mechanized. Therefore, everyone has leisure to come out to visit the mountains. "

"Yes, if life is not good, life is always poor, who has the mind to go out and wander around? What is the man who insists on going out for a walk? That's contemptible idleness and doing nothing. "

"Now traveling is to go out for fun, broaden your horizons, learn more, feel how wonderful the outside world is, and how prosperous and powerful the country is!"

-This is the prosperous tourism of prosperous China!

In China, people's good days are getting stronger every day, so traveling has become something that China people enjoy.

If anyone goes to Jiangnan this year and sees the famous Yellow Crane Tower, Yueyang Tower, Wang Teng Pavilion and Penglai Pavilion, he must go to the northwest next year to see the Baota shan in Yan 'an, the Terracotta Warriors and Horses, the Qiao Family Courtyard in Shaanxi and the Hanging Temple in Hengshan. If you see the coconut grove beach in the south in spring, you will definitely feel the beautiful snow fields in the north of Kanto in winter as long as you have the conditions.

Nowadays, people in China are addicted to traveling.

Because travel is eye-opening, learning and pleasing. Open your eyes and see a different scenery; To gain knowledge is to experience different customs and cultures. This is the prosperous tourism industry. This is the purpose of China people's prosperous tourism.

Now there are many new terms, and the period after the epidemic prevention and control in COVID-19 is called "post-epidemic era".

What do people like to do in the post-epidemic era? Like to travel.

Finally, I hope that all localities will lift the ban, traffic will resume and enter the "post-epidemic era". People can't help but want to use their holidays to "travel". Even those families who had no travel plans suddenly increased their travel projects. What's this called? This is called "revenge tour"!

Revenge who? Revenge on athel Loren! It is the ravages of COVID-19 that have closed all parts of the country, closed cities and roads, and made people stay at home, isolated from nature, society and culture, and rely on communication and network to communicate and perceive with the outside world. Being banned at home, it's ok for two days a day, barely two weeks a week, and enduring it in January and February, but you damn COVID-19 plague, who can bear to suppress the whole country for six months to eight or nine months?

For such a long time, people's heads are "sealed" and their hearts are "closed". Who doesn't want to go out and see the outside world again? Because of the outside world, it must be more wonderful now.

On the other hand, the current crazy travel is also revenge for myself. Revenge for his wronged life of more than 200 days.

Now, the days of being wronged are hard. People are not afraid of spending money and hard work, so that the whole family, old and young, can exercise and give it a try. Leave your hometown and see what has changed and what is new in the post-epidemic era in other places.

Aren't you the god of plague in COVID-19, trying to set us up and make us deaf and blind? Now that the situation has reversed, we should "highlight" it immediately if we win. The whole family, old and young, highlight the door of their home and hometown, travel happily and sweat profusely. In the words of the intellectuals in those days, it is necessary to make a "cultural journey", "eat more and swallow faster" to fill the gap in our hearts and transform the colorful culture in the outside world into the colorful culture in our hearts as soon as possible. Revenge tourism is actually a kind of spiritual compensation!

Travel is a pleasant life course. The ultimate goal of tourism is to go to other places and gain different sensory feelings and psychological and cultural experiences from home through experience. Therefore, people cherish the eternal proverb: It is better to read thousands of books than to take the road of Wan Li.

Because no matter where the scenic spots are, they all carry different cultures. That mountain, that water, that forest, that grassland, that field, that Gobi, that temple, that ancient city … all bear the cultural content of that place, such as history, customs, taboos, fashion and so on.

The culture of scenic spots in these areas will not only give tourists fresh sensory stimulation, but also give them an inexplicable sense of awe. Awe for culture!

Therefore, the names of all the mountains, waters, forests, fields, temples, villages and castles in the scenic spot are historical and cultural symbols of that area, and all the "things" in this scenic spot are the carriers of that area's history and culture.

In other words, all the landscapes in the scenic spot are the "flesh" bearing the landscape culture of this shore, and the indigenous culture of this shore is the soul of these indigenous scenic spots.

If a person has no soul, even if he is alive, he is a walking corpse.

A scenic spot with beautiful scenery, full moon and spectacular temples will be an ordinary mountain, an ordinary water and an ordinary temple without the enrichment of cultural soul. ...

Because there are no cultural scenic spots, we can only rely on the "shape" of landmarks to stimulate people's vision, but not on the internal "quality" to impress people. Therefore, it can't arouse the feelings of tourists, increase people's knowledge, remember it, miss it, and miss it.

There are many scenic spots with ancient buildings, good mountains and good water. They could have turned this land and water into a cornucopia and a cash cow.

However, because of the lack of cultural concepts, the operators there shouted that culture is important. In fact, culture is secondary, so they don't need culture when they are really busy. Therefore, they lack an accurate cultural top-level design for that scenic spot, and only pay attention to spending huge sums of money to build a pavilion here and a pavilion there. I just think that other scenic spots have these basic buildings, so I will follow suit, but I ignore these facilities in other scenic spots, which are the special cultural carriers of that scenic spot. The buildings I randomly inserted, although satisfying the eyes of some tourists, destroyed the harmonious beauty of the natural landscape here and ignored the performance of the local landscape culture. This is called penny wise and pound foolish.

The standard of scenic spot construction is to make tourists feel "pleasing to the eye"!

Pleasing to the eye means that beautiful scenic spots can produce different visual impacts anywhere, thus attracting tourists' attention.

Feast, because the scenic spots are "pleasing to the eye", makes tourists feel a kind of passion, a kind of shock, a kind of cultural experience consciously or unconsciously, and a kind of science or history or knowledge of nature.

For example, Danxia Geopark in Zhangye, Gansu, is characterized by criss-crossing ravines, barren gravel and colorful terrain, which is its unique appearance quality. This boundless emptiness, desolation and barrenness are its unique rough essential beauty. If the operator builds a beautiful ancient pavilion here and an ancient temple there, it will fundamentally destroy the original geological and cultural beauty of Zhangye Danxia Geopark. The most primitive landform of Zhangye, the most natural Danxia geological history and culture of Zhangye! Even if a tourist crosses the border and steps on the surface of Shan Ye, it will take 16 years to gradually recover naturally and restore its original appearance. This is also the precious culture of Zhangye Danxia Geopark! The management and service of Zhangye Geopark accurately shows these cultures and makes tourists "pleasing to the eye", so travelers all over the world are willing to buy them!

For another example, there are many natural scenic spots that have been developed in Changbai Mountain. Their most precious characteristics are the unique natural, wild, primitive and rough character of Changbai Mountain, the unique customs contained in the unique landscape trees and the unique culture precipitated by the special features.

When people enter these scenic spots, they often find a square stone standing at the entrance of this valley, engraved with "Cudgel Valley"; There is also a monument at the mouth of that ravine, engraved with "Orion's House", and a boulder with the words "Sajiaying" stands in front of the hill next to it ... It is said that this is a rough cultural symbol, which is in harmony with the bold landscape and makes it attractive, but operators have tasted it and ignored the close follow-up of the unique regional culture of the scenic spot. This is like giving birth to a beautiful daughter, only giving her a gentle and pleasant name, but neglecting to let her study, learn and have cultural knowledge.

Many tourists in the pass, even young tourists in the northeast, or people who have lived in the city for a long time, will be interested in the naming of stone tablets such as "Cudgel Valley" and "Cudgel Camp" at first, but then they will have a big headache.

Because they have traveled all over the valley, they can't find out what a "wooden stick" is, let alone what this "wooden stick" has to do with this valley.

If the operator has further cultural follow-up-marking the "wooden stick" as "Changbai Mountain Ginseng" with a form that conforms to the original style of this valley, then many Shanhaiguan tourists who regard "Changbai Mountain Ginseng" as their savior will be "shocked and shocked" and even surge of emotion-generating enviable psychological induction and unbearable exploration psychology.

But, unfortunately, no.

Take the "Sajiaying" stone tablet as an example. This stone tablet was originally a place name with profound Kanto customs. If we can choose the most suitable place for ancient gold miners in an intuitive way, for example, with little money, we can build several simple huts in the forest, such as horse racks, big shacks and thatched houses, decorated with the original fashion image in the dense forest of Changbai Mountain in Guandong, and coupled with vivid legends and stories of gold miners in Changbai Mountain. Then, the whole ravine will suddenly have color, which will suddenly increase the sense of mystery, magic and sacredness. In this way, tourists will get different psychological pleasure in this seemingly ordinary ravine and experience the unique knowledge experience of Changbai ginseng culture!

Unfortunately, there is still no.

For another example, take the "Orion family" marked on the stone tablets of some scenic spots in Changbai Mountain as an example. Since you set up this stone tablet here, it means that you want to show the Orion culture in Changbai Mountain, or the "Orion Camp" culture where early hunters lived together. Then, you should choose a suitable place here and build facilities such as Dikezi, Bawangquan or Cuozi without destroying the virgin forest, so as to show the different fishing and hunting cultures of the fishing and hunting nationalities in the past, such as Bala, Manchu, Oroqen and Ewenki. Visitors should at least know what Orion is in Changbai Mountain, how to hunt and what Orion camp is.

Don't underestimate those wooden rafters, clay kettles and heatable adobe sleeping platform. If you add crossbows, old guns, cymbals, skins and grotesque hunting gear models of ancient hunters, then the original hunting culture in Kanto will be fascinating.

Unfortunately, there is still no.

Let's talk about red leaves.

In Changbai Mountain, whenever the white dew passes by, the winding green hills and forests will immediately become colorful Wuhua Mountain. Forest parks and red leaf scenic spots approved by the state must have the most typical red leaf characteristics and outstanding red leaf features of Changbai Mountain.

In other words, there are many red-leaf trees here. So, what kind of red-leaf trees are they?

In other words, the red leaves here are huge. How big is it here? Why?

In other words, the advantages of the red leaf forest here are relatively concentrated. So, why do they gather here and there are no trees anywhere else?

In other words, the red leaves here are more gorgeous. So, why are they gorgeous? Wait, wait, wait

Also, which specific gully has the characteristics of red leaves?

Also, what is the difference between the red leaves of Changbai Mountain and those of Xiangshan Mountain in Beijing, Yuelu Mountain in Hunan, Kanas Red Leaves in Xinjiang, Licheng Red Leaves in Jinan and Dabie Mountain in Hubei?

Also, why are the red-leaf trees in Changbai Mountain different?

Also, what is the difference between the red leaf area and the red leaf season in Changbai Mountain and other places?

Even, what is the character of these unique red leaf trees in Changbai Mountain?

Even, what is the relationship between their sudden "face change" and what natural conditions?

Even, why yesterday was a rich and lush green, but today it has become colorful?

Even, why was it that "the frosty sky was full of flowers" and "the frosty leaves were red in February flowers" yesterday, but today it is "the leaves fall like the foam of a waterfall", falling all over the floor and bleak?

These all belong to the red leaf culture in Changbai Mountain and the mystery of red leaves in Changbai Mountain.

I have walked through many scenic spots of red leaves in Changbai Mountain, and some cultural creativity is outstanding. However, with all due respect, although many scenic spots are vigorous in appearance, there are almost no traces of scientific knowledge and "red leaf culture" that should be highlighted as mentioned above, just like a stupid and lifeless mentally retarded person or even a vegetative person with developed limbs and exquisite facial features. So, soon, people will be tired of watching, tired of watching, tired of watching. People came all the way to buy tickets to see the red leaves in Changbai Mountain and get psychological pleasure, but you didn't give them at all. Do you think you owe tourists?

Therefore, people will blame you for your high ticket price and poor service. Because tourists get nothing, they just become passers-by who pay money. So they are psychologically unbalanced and think that this trip is not worth the money, so they are very disappointed.

However, if all the above questions I have raised are fulfilled in the scenic spots, tourists from all over the world can see unique cultural signs, hear unique knowledge of popular science, experience unique stories about Kanto and let tourists know the mystery of "why". Then, even if he is faced with green leaves that haven't turned red, or the scene of colorful yesterday and sudden defoliation today, because he has "known" the laws of nature as never before, gained knowledge of nature and history, and gained a different cultural experience.

Because he also learned that the natural artistic conception of beauty is rich and colorful, not only the red leaves on the tree are delicate and charming, but also the red leaves falling on the ground have a kind of sadness. The mountains are all red and the forests are all dyed. It's really beautiful. Leaves fall like the waves of a waterfall, and only one leaf hangs on the branch, which is a dying beauty. They understand that the beauty of any kind of red leaves is the natural beauty of the red leaves in Changbai Mountain in nature, not the sacred beauty that human beings can control.

Man is an advanced intelligent animal, and his cultural perception will make him experience different scenic beauty.

This is "beauty is in the eye of the beholder", and this is the meaning of "the world is not short of beauty, but the eyes that find it".

Seeing this, perhaps the managers of some scenic spots will say unconvinced: culture is virtual and scenery is real. People come here just to see the red leaves, who cares about those cultural things!

This is a typical manifestation of not knowing about tourism and the tourism market. A donkey friend once used a metaphor to illustrate the essence of tourism: who would take the initiative to date a beautiful fool? !