What is the tourism soft environment?

You are the "civilian ambassador" and "window" of the country and region, and have a very special status. Apart from seeing, the most important way for tourists to get to know a region, a nation or even a country is through tour guides’ explanation and daily life services. Therefore, tour guide practitioners must carry forward the spirit of serving the people wholeheartedly and combine this spirit with The tourism service tenet of "guest first" is closely integrated with the image of the region and the nation, and we enthusiastically provide tourists with high-quality tourism services so that they come happy and leave satisfied. This is "zero" distance communication and "zero" distance service. This is also the rich connotation of the soft environment. As China joins the WTO, more and more domestic and international friends come to visit, study, inspect and do business. The purpose of their visit will not be exactly the same, but their activities also belong to modern tourism activities. Therefore, we must improve our service standards, enhance modern tourism management concepts, improve our own cultivation, continue to learn, improve ourselves, read widely, persevere, and be a qualified tourist.

However, with the rapid development of the tourism industry, the problem of some unscrupulous tour guides deceiving and misleading tourists and robbing tourists has become a dissonance that destroys the soft tourism environment and has become a focus issue reported by tourists. The issue of improving the civilized quality of tour guides has become a top priority for improving the soft tourism environment, cracking down on illegal tour guides, and comprehensively regulating the order of the tourism market. Therefore, travel agencies and tourist attractions have strengthened the standardized management of tour guide services, conducted quality service education and training for travel-related personnel, and established a high-quality team of tour guides and commentators. Strengthen tourism publicity and education for tour guides, establish a good tourism image, and comprehensively establish a soft tourism environment.