Illustration of tourist material banners-What are the popular types of banner processing?

How to design an excellent Banner map 1 for travel websites, highlight the product theme and avoid triviality?

Regarding the theme of advertisements, many people will make a mistake, thinking that the more information they convey, the more interested users will be. Actually, it's not like this. Now people's time is limited. In the era of information flooding, how to highlight the theme of products and let users recognize the meaning of advertisements at a glance is the most important thing, so as to avoid complicated content and reduce the reading burden of customers.

2. Be good at highlighting key words.

The text description is for users to see, so we must highlight the key words, such as the May Day discount activities, and we must spit out May Day. The words must be big and eye-catching, and the rest need to be weakened accordingly.

3. Design according to customers' reading habits.

Generally speaking, people's reading habits are from left to right and from top to bottom. So when designing website banners, we should follow this rule. Otherwise it will make people very uncomfortable.

4. Product display should be able to stimulate customers' desire.

In the era of information explosion, customers only pay attention to browsing the web for a few seconds, so they need to show their products at 1 to hit the theme.

5. Too many colors should not be too dazzling.

Color matching is very important, but it should not be exaggerated, which will make visitors feel dazzling, unfriendly and even disgusted. Product pictures, the more colors, the better. The most important thing is to be suitable and easy to identify. If it is too much, the product information will be overwhelmed and the visual effect will be greatly reduced.

On how to do a good job in banner design in website design, Ivy Bian Xiao from Global will share it with you for the time being today. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

What are the popular types of banner processing? Color block segmentation

The above Banner uses different proportions of color blocks to form the background of banner, plus text and copywriting, which is suitable for highlighting products, such as home, clothing, electronic products and so on. The interface is simple but not white, which can quickly extract valuable information. Pay attention to the overall color sense when choosing colors.

Geometric boundary

Simplicity often gives people a cold, clean and modern feeling. The shapes and elements used in the design are simple; The colors used are unified and integrated, and the colors are restrained. The texture is more delicate; Structurally, blank space, short/accurate/common use of core value and "temperament", border is the key point, geometry is the eternal decoration ~ ~

2.5D

The style of space geometry has a strong sense of space substitution by building a space body and using geometry to create an atmosphere. This kind of work can be studied a little. The key is the expression of creativity, which requires great efforts.

2.5D style is very popular in e-commerce design, which is novel and practical, can accommodate a lot of content, both dynamic and static, and can connect two screens and three screens well. Favored by some large-scale promotional activities, you can often see this style of first-screen posters.

Plane illustration

Concise but not simple, it removes the tedious decorative effect and shows the core expression of the theme. Use graphics or characters other than words to help banner bring a more intuitive feeling. Adding graphics or characters to text can make banner more energetic and feel. This type of banner is widely used in finance, education and tourism. Of course, if the illustration ability is ok, it is not a problem for all industries to use it.

Color superposition

More popular and changeable, the overall vision will be relatively young, and the elements used will be relatively more direct, clear and straightforward; The whole has a clean, clear and harmonious feeling. Highlight the text and decorate the atmosphere with simple graphics. You can use solid colors and gradients to superimpose background colors. Pay attention when choosing a big picture. The overall artistic conception depends on hue and light and shade. Of course, the simplest thing is to choose a clean and tidy basemap.

Colors are emotional, and different colors will bring people completely different feelings. Therefore, when making pictures, we need to match colors according to the theme, which is both reasonable and comfortable, and makes the banner picture harmonious as a whole. So we need to consider what kind of emotion we want to express, what kind of feeling we want users to feel when they watch it, and whether the expressed emotion is consistent with the theme. It is more purposeful to make color matching according to these points.

Gradual texture

Subtle gradients have returned to the design trend. Gradient background, even the superposition of gradients, can make your banner design stylized. With pictures, textures and words, gradient can give people a variety of experiences. Rich colors are its characteristics.

Different from UI design, in the design of e-commerce and advertising Banner, texture has always existed, even a very common element. Texture can improve the whole banner very well.

Information quantity and overall texture. Of course, when using textures, don't let them take the lead.

What is a banner and how to design a good banner map? 1. First of all, we should know what the size of the banner picture is and what the theme style of the banner picture should look like, because this involves the main visual effects of the banner picture, including its structure and color.

2. After determining the theme style, we will collect materials, including background patterns, element collection and copywriting.

3. Determine the overall layout of the banner map, including the layout structure of the main elements, the size of the text, the proportion of each small element, and the confirmation of the position.

4. Edit the element. Many times, the elements we collect cannot be used directly. At this time, we need to edit the elements first, including the matting of the picture elements. Of course, there are other simple methods, depending on our specific operation.

5. Combine elements and edit special effects, including color gradient and layer blending options.

6. According to the purpose of the banner map, save it in the corresponding format and display it in the network environment. In general, you will choose to save it in jpg format, but at the same time, Bian Xiao suggests saving a source file for later modification.