Why is Changzhou’s tourism industry sluggish?

Since the reform and opening up, Changzhou tourism has realized a transformation from scratch, from small to large. Especially in recent years, it has made rapid progress. Today, Changzhou is already a star on the East China tourism line. Although it is a beautiful pearl, Changzhou lags far behind tourist cities such as Shanghai, Nanjing, Hangzhou, Wuxi and Suzhou on the East China tourism line in terms of the number of visitors, tourism revenue and city popularity. Through the SWOT analysis of Changzhou's tourism development, Changzhou has its own comparative advantages and shortcomings. If you want to compete with outstanding surrounding tourist cities such as Suzhou, Nanjing, and Wuxi, and gain long-term competitive advantages, you should choose a differentiated development strategy. Only by taking the path of differentiated development, forming its own characteristics, and attracting tourists with special tourism products. According to the differentiated development strategy, the overall image of Changzhou's tourism is positioned as "Millennium Dragon City and Dragon Culture, the Back Garden of the Yangtze River Delta, and East China Leisure Resort". The tourism development model has changed from focusing on scenic spot tourism to focusing on urban business tourism and scenic spot sightseeing and vacation tourism. A model of equal emphasis; product development shifts from focusing on the development of natural resources and man-made landscapes to emphasizing the exploration of resources with high cultural content, from focusing on the development of individual tourism resources to emphasizing the integrated development of tourism resources, and from focusing on the development of material tourism resources to focusing on material and non-material tourism resources. A development model that pays equal attention to material resources (such as dragon culture), pays special attention to the development of ecological, participatory and high cultural content tourism products, and actively develops vacation-type tourism products that are conducive to extending the stay time of tourists and are conducive to increasing the number of tourists. Comprehensive income business (conference) tourism products; market development must adhere to the market-oriented marketing concept, mainly targeting the Jiangsu, Zhejiang and Shanghai tourism markets, focusing on the Yangtze River Delta market with Shanghai as the leader. Tourism development in Changzhou City should aim at building Changzhou into a national cultural tourism city, take the integration of regional tourism in the Yangtze River Delta as an opportunity, take urban tourism as the core, increase the integration of tourism resources, create high-quality tourism, create tourism characteristics, and improve tourism function, enhance the tourism image, and promote the comprehensive upgrade and rapid development of Changzhou regional tourism. According to the principle of differentiation, we should focus on the construction of three major tourist attractions: Tianmu Lake Tourist Resort, the popular science education leisure tourist area with the Chinese Dinosaur Park as the core, and the front and rear north shore-Tianning Temple-Dongpo Park cultural leisure tourist area. These three key scenic spots should be developed as high-quality tourism projects in Changzhou, focusing on the differences in products, brands, and services to make them business cards and iconic attractions of Changzhou tourism. In addition, three distinctive tourist attractions (Taihu Bay Lakeside Leisure Resort, Yancheng Spring and Autumn Cultural Theme Scenic Area, Yonghu Eco-tourism and Animation Cultural Scenic Area) must be developed and constructed as supplements.