How to use O2O to do a good job in the marketing of tourism industry?

Do a good job in marketing the tourism industry by using O2O

The tourism industry has always been a hot industry in recent years. From the annual holiday arrangement of the country, it can be seen that the tourism industry has been paid more and more attention by all sectors, and it is also a good way for modern people to relax. In particular, indicating tourist attractions, many scenic spots invest a lot of manpower, material resources and financial resources every year to promote the reputation, image and brand of scenic spots. However, the traditional tourism marketing promotion methods are nothing more than posting advertisements, arranging billboards, advertising in media and newspapers, advertising on websites, etc. In view of the special nature of the tourism industry itself-tourist interaction, if we can combine it with the current hot O2O marketing method, Make full use of the convenient attribute of electronic certificate acceptance brought by O2O for marketing promotion, which will bring more effective marketing effects to the tourism industry. The specific marketing measures are as follows:

First, make full use of QR code for marketing. We can post two-dimensional code pictures in prominent positions of scenic spots or place them at entrance places. Users can get vouchers for entrance tickets of scenic spots just by taking a QR code, and tourists can get corresponding discounts by scanning the QR code with WeChat. This is from the psychological point of view of most tourists, even if they are offered a discount to 1 yuan, they can feel a little satisfied, which is just a way of "sucking powder". With this foundation, they can find corresponding customer groups in promoting tourist attractions.

secondly, marketing by means of additional promotion. According to the popularity of the scenic spot itself, a tourist attraction can also promote the development of other tourist attractions. Similarly, if other tourist attractions are not as popular as A tourist attraction, we can find A tourist attraction, which is called "taking advantage of the situation". O2O makes this method a reality. The reason why O2O can do this is because we can integrate resources online while carrying out activities offline. For example, when we carry out activities in scenic spot A, we can give out coupons from scenic spot B, which is not very popular around us, as a kind of welfare. When users get such a discount, they can feel the benefits brought by scenic spot B. Assuming that this is a very favorable scenic spot ticket, the number of tourists in scenic spot B may not be so cold and cheerless.

at the same time, make good use of relevant data for accurate marketing. The electronic vouchers and coupons mentioned above are all electronic tickets, which often require the user's smart phone terminal, and this determines that the user information of tourists, such as mobile phone number, can be obtained through the user's electronic tickets. If we can do all kinds of data mining on the data of these electronic tickets, and make accurate analysis from the user group, user activity time, user age and consumption amount, it will be beneficial to the future marketing plan and marketing activities of tourist attractions.

in addition, use SMS to interact with marketing. One thing that people may overlook is the user's short messages. Although there are many information communications through the Internet now, we should not forget that every user's mobile phone has an inherent function: sending and receiving short messages. As a tourist attraction, if you can provide a function that can interact with users' short messages, you can also activate tourists. The reason why this point is mentioned is that in some tourist attractions, the mobile Internet network connection is not so smooth, and some users run out of Internet data traffic during the trip, so the interaction between tourists in scenic spots can be made more convenient by SMS. For example, the scenic spot can set the occurrence of "I love scenic spot A" to a short message number, and you can enjoy a certain discount.

The above-mentioned O2O marketing strategies that can be adopted by the tourism industry may not all be adopted in a tourist attraction, but should be selectively implemented according to the current situation of the attraction itself. The tourism industry is an industry that covers food, clothing, housing and transportation. online to offline should not only consider offline resources but also integrate offline resources online. Therefore, the online to offline of the tourism industry is also a complex function, which requires us to do more analysis and practice with Internet thinking before we can get a feasible plan.