What are the future prospects of the tourism management major, and what kind of jobs and units are suitable for it?

With the improvement of people's living standards, the tourism industry has developed quite a lot

Graduates from the tourism and leisure management major can work in tourism administration departments, travel agencies, tourist attractions, tourism consulting companies, Tourism economic management and corporate management work for tourism e-commerce enterprises, tourism planning agencies, and theme parks; or independent entrepreneurship in the tourism and leisure industry.

The details are as follows:

1. Tourism administrative department

Employment in the tourism administrative department must be through civil servant examination. The specific process includes online registration and on-site registration. , written test interview, physical examination, list announcement and other links. Employment units include tourism bureaus of various provinces, cities, and counties and their affiliated enterprises and institutions. The specific positions of each unit are determined according to needs. Please refer to the civil servant recruitment brochure for that year.

2. Travel agency

The functional departments of a travel agency are divided into: business department, planning and adjustment department, reception department, tour guide department, external relations department, finance department, etc.

Business Department: Responsible for the marketing planning of travel agency products, the recruitment of group groups, ground transportation and other travel agency business, as well as the organization and marketing business of conferences, small and medium-sized exhibitions; mainly includes managers, assistants, secretaries, group groups, ground transportation and other positions .

Planning and Adjustment Department: The specific operation of travel agency business, including the design of travel routes and quotations, etc.

Reception Department: Receives guests who come for consultation and other visiting personnel.

Tour guide department: Arrange tour guides to lead tours, and tour guides must have a tour guide certificate.

External Relations Department: The spokesperson of the travel agency in other places, often going to other cities to promote the travel agency, etc.

Finance Department: Responsible for all financial operations of the travel agency, and staff must have certain financial knowledge.

3. Travel consulting company

The main business includes: outbound travel consultation, domestic travel consultation, travel intermediary, business investigation consultation, immigration and study abroad consultation, agency booking of hotels across the country, agency Booking travel (business) cars, conferences and exhibitions, travel consultants, tour guide training services, etc.

As the "National Occupational Standards for Tourism Consultant Training" and the "National Vocational Examination Syllabus and Examination Training Materials for Tourism Consultant Training" passed the review of experts from the National Vocational Qualification Training Appraisal Experimental Base, tourism consultant training has become more and more popular. National pilot training and evaluation. According to the person in charge of the Tianjin Certification Center of Tourism Consultants, the average salary of the first batch of more than 100 trainees during the probation period in Chengdu was 2,385 yuan. After completing the training of assistant and teacher-level tourism consultants, students will take the national unified examination. After passing the test, they will be issued a "Tourism Consultant Certificate" from the National Vocational Qualification Training and Appraisal Experiment Base. Their personal data will be entered into the China Tourism Consultant Network and the National Vocational Qualification Training and Appraisal Experiment. base network. The first national unified examination for "tourism consultant" in 2008 will be held on June 22. Tourism consulting will become the most popular new profession.

4. Tourism e-commerce enterprises

The tourism industry is considered to be one of the industries most sensitive to the Internet. Together with finance, software and online bookstores, it is said to be the most suitable for With the four major industries operating online, it can be seen that the development prospects of tourism e-commerce companies are promising. The main business scope of tourism e-commerce companies includes providing travel information, booking hotels, air tickets, travel routes, and querying and retrieving practical business travel information. For example, Ctrip and Elong Travel are well-known tourism e-commerce companies at home and abroad.

5. Tourism planning and planning organizations

Graduates can engage in tourism planning and planning. Tourism planning and planning organizations mainly include tourism development planning, tourist attraction planning, tourism planning and other businesses. By 2007, there were 9 tourism planning units with Class A qualifications, 154 tourism planning units with Class B qualifications, and 62 tourism planning units with Class C qualifications, covering all provinces, cities, autonomous regions, and municipalities across the country. In addition, there are also a number of unqualified planning and planning agencies.

6. Tourism Marketing Planning Enterprise

The emerging tourism marketing planning enterprise in recent years has expanded from the marketing planning work of the original travel agency’s business department to an independent tourism market marketing plan. Enterprises are a new tourism industry that emerged from the new division of labor during the development of the tourism industry. The business includes marketing planning for tourist attractions, large-scale tourism performances, large-scale tourism activities, tourism routes and tourist destinations; it is also engaged in the organization and marketing business of exhibitions. They are the bridge and trendsetter between the tourism demand market and the tourism supply market, providing tourists with tourism consumption products and their combinations (entities and information), and providing consumer groups (entities and information) for tourism products and tourism destinations; in recent years The popularity of some large-scale tourism products in the market has something to do with the operations of tourism marketing planning companies, such as the large-scale live song and dance "Impression of Liu Sanjie". As an emerging tourism marketing planning enterprise, the business volume is huge and the company's personnel are lean; employees are required to have higher education, understand the development status of tourism enterprises, understand tourism consumption trends, have high communication and ability to respond to market changes in real time, and have good Team spirit and integrity. Most tourism marketing planning companies have e-commerce businesses.

7. Tourist Attractions

Graduates can engage in the operation and management of tourist attractions.

The National Tourism Administration's "2005 China Tourist Attractions Development Report" shows that as of January 2005, there were about 20,000 tourist attractions of various types in my country, including 1,401 A-level tourist attractions, 177 national key scenic spots, and national nature protection areas. There are 154 districts, 565 national forest parks, 105 national geological parks, 306 industrial and agricultural tourism demonstration sites, and 31 natural and cultural heritage sites included in the "World Heritage List". Tourist attractions have formed half of my country's tourism industry. These scenic spots Spread across the country, any type of tourist attraction is a way out for employment. Such a large number of tourist attractions have created good opportunities for employment in tourism and leisure management professionals.

8. Theme Parks

Graduates can engage in the operation and management of theme parks. Theme parks are divided into types such as paradise type, folk type, historical type, concentrated landscape type, and technology type. Paradise-type ones include Happy Valley, Ocean World, Ice and Snow World, etc.; folk-custom types include Folk Culture Village, Ethnic Culture Village, etc.; historical types include Songcheng in Hangzhou, Tangcheng and Three Kingdoms City in Wuxi; Lemandi, Guangxi Utopia, Yuzhi Paradise, etc.; condensed landscape types such as Shenzhen’s Window of the World, Splendid China, etc.; technology types such as Dinosaur Museum, Aerospace Science Center, etc.

9. Tourism and leisure clubs

Graduates can engage in the operation and management of industries such as golf clubs, fitness clubs, rock climbing clubs, beach bathing beaches, desert sandboarding clubs, etc. In addition, there is also the operation and management of bars, KTV and other entertainment venues. In addition to the traditional clubs mentioned above, some large and medium-sized cities or tourist destinations have also seen the emergence of small and medium-sized clubs, "houses", "bars", etc. that adapt to the current development of leisure consumption, such as: pottery clubs (pottery bars), batik bars, fishing bars, etc. Clubs, cooking clubs, etc.

10. Tourist resort

A tourist resort is a tourist place integrating entertainment, accommodation, catering, dance halls, conference halls, and large parking lots. It has a beautiful environment and complete facilities. A good place for vacation and leisure travel, it is increasingly favored by tourists. Graduates of the Tourism and Leisure Management major can engage in the operation and management of tourist resorts.

11. Teaching work in tourism vocational middle schools and tourism vocational secondary schools

With the rapid development of tourism, there is an increasing demand for grassroots tourism talents. Tourism vocational middle schools and tourism vocational secondary schools in various places Tourism classes in junior colleges, vocational secondary schools, and middle schools are developing rapidly. Engaging in tourism secondary vocational education is also a good choice for graduates with undergraduate degrees in tourism.

12. Self-employment in the tourism and leisure industry

A variety of unique tourist souvenir shops, economical and characteristic tourist hotels, bars and teahouses with cultural tastes, Flavor catering and snack industry, the pottery bar and batik bar mentioned earlier, the gardening bar that teaches planting flowers and making bonsai, the flower bar that arranges flowers, the photography bar that teaches photography, etc. There are many ways to start a business in tourism and leisure in cities and tourist destinations. From the investigation and analysis of contemporary people’s consumption needs for tourism and leisure, many entrepreneurial opportunities can be found.

13. Go to the countryside and participate in the development of rural tourism and leisure industry

The development of urbanization and the acceleration of new rural economic construction have promoted the development of rural tourism and leisure industry, especially in large-scale rural areas. Development is more rapid around the city. Experts such as Professor Liu Deqian, editor-in-chief of "Journal of Tourism", predict that rural tourism will soon account for "half of the country's tourism industry". However, there is an extreme shortage of tourism talents in the vast rural areas. The rural tourism and leisure industry is a vast world for tourism graduates to display their talents. Participate in rural tourism development, operate rural tourism hotels, carry out rural tourism marketing planning, organize the production and operation of rural tourism commodities, or engage in rural tourism secondary vocational education, tourism skills training, etc., choose the direction according to the "principle of adapting to local conditions"; it can be a business, such as : Establishing a rural tourism marketing planning enterprise, raising funds to jointly operate rural tourism and leisure enterprises with local farmers, leasing rural tourism resources to start small and medium-sized rural tourism enterprises; it can also be employment, and being employed by rural tourism and leisure enterprises, etc.