What are the characteristics of the consumption data during this year’s Spring Festival?

This year’s Spring Festival is the first Spring Festival since China’s epidemic prevention and control has entered a new stage. The "wave of returning home" during the Spring Festival combined with the policies introduced in various places to stimulate consumption have made the Spring Festival in the Year of the Rabbit rich and popular, and the consumer market has had a good start, highlighting the potential and resilience of the Chinese market.

The latest value-added tax invoice data from the State Administration of Taxation shows that during this year’s Spring Festival holiday, sales revenue in consumer-related industries across the country increased by 12.2% compared with last year’s Spring Festival holiday. Among them, consumption of goods and services increased by 10% and 13.5% respectively year-on-year, and consumption of daily necessities, home upgrade products, tourism services and other products grew rapidly.

Alibaba’s 2023 Spring Festival “Warm” Consumption Report

Online and offline demand boosts consumption recovery in the tourism film industry

Warm consumption: Fliggy B&B single volume With a year-on-year increase of 260%, the tourism industry is booming

During the Spring Festival, tourists are also beginning to chase the warmth. According to Fliggy data, the most popular domestic travel destinations this spring are Chengdu, Shanghai and Guangzhou. Many southern tourist attractions have also seen explosive growth in the number of tourists. The transaction volume of vacation products in Yunnan increased by more than 14 times. The order volume of vacation products during the Spring Festival in Hainan increased by 24% year-on-year, and the number of air ticket bookings to Hong Kong increased by more than 22 times year-on-year.

Data shows that during the Spring Festival, Fliggy’s B&B booking volume increased by more than 260% year-on-year, with Dali, Lijiang, Xiamen, Sanya and Beihai becoming the most popular cities for B&B bookings. On Fliggy APP, the number of international air ticket bookings during the Spring Festival increased by more than 4 times year-on-year, and the number of visa applications increased by more than 3.4 times year-on-year. The overseas resorts with the fastest growing popularity of Spring Festival bookings are: Thailand, Maldives, and New Zealand.

From the first to the third day of this year, RT-Mart’s unit price increased by 5.3% year-on-year. Local specialties have become RT-Mart’s best-selling New Year products. Guangzhou residents like to buy egg roll gift boxes and probiotics; Shanghai consumers like to buy fried dough sticks, egg dumplings and meat buns; Kunming people like to buy fresh food and vegetables, including fresh baby abalone, fresh hind leg meat, Chinese cabbage, Cilantro and white chives are the best sellers. People in Jinan prefer to buy noodles, with steamed buns, fried dough sticks, shredded coconut buns and xiaolongbao being the most popular.

Among Tmall Supermarket’s fresh food orders, orders for imported fruits such as green coconuts, cherries, and avocados have skyrocketed, occupying the top three places in seasonal fresh products; while Gannan navel oranges and Dandong strawberries have become the top domestic fruits. , brings the taste of childhood.

The "Spring Festival stalls" rely on word-of-mouth to reverse local customs and make offline people feel warmer

According to the data of Lighthouse Professional Edition, according to the real-time data of Lighthouse Professional Edition, on January 26, 11 At 58 minutes, the total box office (including pre-sales) for the 2023 Spring Festival period (January 21-January 27) exceeded 5.263 billion, and the number of moviegoers exceeded 100 million! The market performance can be described as exciting, especially the box office revenue of 1.123 billion on the third day of the Lunar New Year this year, which exceeded the 1.111 billion box office on the second day of the Lunar New Year. This reversed the box office decline of the market and ignited market enthusiasm.

The crowds of people and the customs of various places make offline businesses feel warmer, with flowers and jewelry bearing the brunt. This Spring Festival, Hema has launched nearly 80 types of New Year flowers, including tulips, snow willows, Australian plums, red rhizome, peach blossoms, cherry blossoms and other fresh-cut flowers and branches, etc. On New Year's Eve (January 20), sales of New Year's Eve flowers exploded, with a 72% increase compared to 2022. Phalaenopsis has become the most popular New Year's Eve flower in various districts.

During the Spring Festival, Yintai Department Store’s jewelry products continued to maintain high growth, among which K-gold jewelry increased by 303% year-on-year. Broken down, the "beauty economy" represented by earrings, bracelets, and pendants is heating up rapidly. It is reported that in order to welcome the Year of the Rabbit, many jewelry brands have launched Year of the Rabbit zodiac pendants, beads, lucky cards and other items.

Warmth of favors: "No need to put snacks in bags, please give them to the delivery boy from Ele.me"

On the hot search list of Quark APP, mulled wine, hand-brewed coffee and fireplace Boiled tea has surpassed heavy-flavored foods such as snail noodles and spicy strips in one fell swoop and has become the top 3 most searched food items. Cooking tea around the stove is a sense of ritual, and it is also a sense of atmosphere where everyone is together.

During this year’s “New Year’s Day”, searches for cat bags in Tmall Supermarket surged 60% month-on-month. To celebrate the New Year with pets, pet New Year’s Eve dinner, pet toiletries, and new pet clothes are also indispensable. The sales of pet New Year’s Eve dinner on Tmall Supermarket increased by 20% year-on-year, the sales of cleaning and care products increased by 20% year-on-year, and the sales of New Year’s clothing increased by 50% year-on-year. .

From January 16th to 24th, the number of taxi-hailing services for the elderly on AutoNavi’s taxi-hailing aggregation platform increased by 32% year-on-year, and the frequency of elderly people using their mobile phones to hail taxis increased by 10%. The five cities with the most accumulated service miles are Shanghai, Beijing, Chengdu, Guangzhou and Hangzhou. Data from DAMO Academy shows that the number of people screened for Alzheimer’s disease through AI applets increased by 518% month-on-month.

Ele.me’s data shows that during the Spring Festival this year, testing instruments/test strips, hearing aids, weight loss pills, oxygen-generating supplies, and tonics for regulating the three highs became the highest-selling health “new year products.” Hema’s light health-care products also enjoyed hot sales during the Spring Festival. Data shows that the sales of Hebubu donkey hide gelatin cake increased by 339% year-on-year, while the sales of Hebubu dendrobium and Hebubu bird's nest gift boxes increased by as high as 119% year-on-year.