Traditional Culture Encyclopedia - Travel guide - What are the types of tourism investment?
What are the types of tourism investment?
1, natural resources development project, 2, cultural resources development project, 3, man-made project.
What are the characteristics of tourism investment?
1. Originality of resources and marketability of products
Once the value of resources is discovered, any tourism product is supported by the market. How to communicate between resources and products, form products that can reflect the value of resources, and interact effectively is a very core issue of tourism investment;
2. The diversity of demand and the change of time series.
Tourism demand is very diverse. For example, taking your girlfriend with you when you are in love is also a kind of travel demand, and you can observe your lover's personality in dealing with people in a group. Nowadays, many girls who travel to Lijiang alone like to go because of emotional problems, and the demand for tourism often has many levels.
When we conducted market research, we found that there is a very big feature at this stage, that is, ordinary tourists choose to travel with friends or family. Tourism demand includes both individual demand and group demand, and social communication demand often plays an important role in product design and tourism process design.
Especially in today's economically developed country, people's demand for tourism has also shown great changes in diversity, such as demand mode, demand structure, travel mode, travel rate, consumption mode and transportation mode choice. Therefore, when we make a plan, the market we face must have a long-term consideration and operation on the time series changes and possible differences of demand, so we must face the characteristics and changes of tourism demand among tourism investment.
3. Remote marketing and localized consumption
A major feature of a tourist is remote marketing, but his consumption is at the destination, so the distance between tourist source and destination, the difference between marketing purchase and consumption process also constitute the complexity of tourism management and the uniqueness of tourism marketing;
4. Service industry
There is a great difference between scenic spot management and hotel management. How the standard building object and the inherent things in the tourism project planning are finally transformed into service-related things is completely different. The difference brought by the management change of the same scenic spot is enormous.
5. High investment and sustained return
Tourism is gradually moving from the original low threshold to the high threshold, and it will be more humanized in the future tourism development. On the issue of human nature, we especially put forward a concept of entertainment. We believe that the relationship between entertainment and tourism is very huge, including our efforts to make full use of entertainment elements in the design of tourism projects. When we participate in a project as a tourism investment, it is completely different from other industries, and its characteristics such as comprehensiveness, complexity, service, capital and return on investment have great influence on the setting and arrangement of tourism investment. In this way, there is a huge difference in the business model of tourism, which is the method of leverage operation that we emphasize in the whole investment of tourism, that is, how we say that 20 million funds can leverage hundreds of millions of levers.
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