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Thesis for academic year "Analysis and Research on Marketing Communication Mix"

1. Research on the integration of marketing capabilities of small and medium-sized enterprises [Admin|service-86qb@163.com][September 24, 2008][1]

Abstract (Chinese/English) After thirty years of hard work and setbacks in reform and opening up, small and medium-sized enterprises are growing stronger with their unique advantages. However, as the market environment continues to change and the trend of market globalization continues to intensify, the market environment for corporate marketing has undergone drastic changes, and companies are increasingly involved in a huge and complex dynamic market environment. Customers are becoming more and more dominant, and they are very picky. Brand loyalty is extremely low, making it difficult to stick to the same goal; and the relationship between corporate marketing forces has become more complex. How to maximize each marketing force? Its role in market competition is extremely important. The strength of an enterprise's marketing power is directly related to its survival and development. In order to achieve sustainable growth and development, small and medium-sized <...more FONT class=Mark> enterprises, in order to obtain new competitive advantages and win over consumers, they must integrate their marketing capabilities. [Details...]

2. Analysis of foreign trade online marketing methods for small and medium-sized enterprises in my country [Admin|service-86qb@163.com][September 23, 2008][0]

Abstract (Chinese/English) The emergence of the Internet has accelerated the transition from large-scale markets to market segmentation, that is, the marketing model has transitioned from traditional large-scale homogeneous marketing to centralized personalized marketing. Small batch production for small customer groups has developed rapidly, and company size is no longer a determining factor. The Internet has created a global virtual market, thus giving rise to online marketing. [Details...]

3. A preliminary study on the marketing ethics of small and medium-sized enterprises in my country [Admin|service-86qb@163.com][September 22, 2008][25]

Abstract (Chinese/English) This topic is guided by basic theories such as corporate marketing ethics and economic ethics, and takes the current status of marketing ethics of small and medium-sized enterprises in my country as the starting point for research. It analyzes small and medium-sized enterprises in my country through various methods such as marketing cases and literature research. The current ethical situation of marketing explores the various problems, causes and countermeasures in marketing ethics of small and medium-sized enterprises in my country, and expounds on the basis of comparing and drawing on the research on marketing ethics of Chinese and Western enterprises... More NT >The basic norms of marketing ethics put forward the content that small and medium-sized enterprises should have in marketing ethics and the ways to achieve it. [Details...]

4. Research on bank mortgage risk control based on third-party marketing [Admin|service-86qb@163.com][September 10, 2008][1]

Abstract (Chinese/English) With the development of the real estate market, banks play an indispensable role in the real estate development process. The marketing of bank mortgage products needs to explore marketing and risk control from an innovative perspective. After more than ten years of development in the mortgage market, banks have achieved fruitful results and practical experience in the design and innovation of mortgage products. However, in the new market economic environment, risk control in mortgage marketing also faces various problems, and there are still many problems that are difficult to find systematic answers from existing results. To this end, this article focuses on the process and risk analysis of housing loan marketing, and uses third-party marketing theory to carry out the analysis of housing... More FONT>The current situation and existing problems of loan marketing, and the risk control of applying third-party marketing to housing loan marketing. It provides theoretical and empirical research with examples and other aspects, and puts forward risk control opinions and suggestions for applying third-party marketing in mortgage marketing, hoping to provide exploratory support for bank mortgage marketing risk control. The paper first briefly introduces the research background, points out the risk issues existing in bank mortgage marketing, points out the practical significance of the topic, explains the research methods and ideas of the paper, and briefly introduces the theoretical logical deduction ideas and structural framework as well as possible contributions and innovations. wait. Then analyze the development status and existing risk issues of housing loans. [Details...]

5. Research on the impact of family hotel blog marketing characteristics on customer brand attitudes [Admin|service-86qb@163.com][September 4, 2008][8]

Abstract (Chinese/English) In my country, family hotels first appeared in the late 1990s to solve the problem of accommodation difficulties for tourists during "holiday travel". However, due to various supporting measures and policies that are not complete, The family hotel was once in the cold. In recent years, due to the rise of self-guided tours and the arrival of the 2008 Beijing Olympics, it has once again attracted public attention. The characteristics of small and scattered family hotels make operators often worry about not having suitable channels to deliver promotional information to target customers, and interested customers cannot obtain suitable family hotel information.

In the era of Web 2.0, the emergence of blogs provides family hotel operators with an opportunity to solve this problem. Any operator has the opportunity to show a personalized family in a blog [Details...]

6. Research on Urban Tourism Product Marketing [Admin|service-86qb@163.com][August 31, 2008][21]

Abstract (Chinese/English) With the rapid development of social economy With the continuous improvement of development and people's living standards, tourism has gradually become a basic need in people's lives, and tourism has also become one of the most important economic growth points in our country. Since the second half of the 1990s, cities' awareness of developing tourism has continued to increase. Tourists have more choices in destination cities, and the competition among tourist cities for tourists has become increasingly fierce. In this context, research on urban tourism product marketing emerged as the times require. [Details...]

7. Research on the integration strategy of online marketing channels for tourism enterprises [Admin|service-86qb@163.com][August 31, 2008][18]

Abstract (Chinese/English) The 21st century is an era of prosperous development of the tourism industry. When the Internet age arrives, the combination of tourism and the Internet is just like the aviation age for the tourism industry after World War II. It will be in new business organizations and new business methods. , new communication methods, new technological means and other aspects have given new wings to the tourism industry. As a result, travel online advertising, online travel, travel online trading centers, travel online booking and settlement, etc. are becoming more and more popular, and travel online marketing is imperative [Details...]

8. Travel agency marketing model Research [Admin|service-86qb@163.com][August 29, 2008][7]

Abstract (Chinese/English) Henan Province has rich tourism resources and has gradually become a world-class tourism destination. As the political, economic and cultural center of Henan Province, Zhengzhou is attracting domestic and foreign tourists with its unique charm. It was against this background that travel agencies in Zhengzhou City were established one after another. Due to management loopholes and marketing deficiencies, the performance of most travel agencies is not very good. Through environmental analysis and market analysis, this article believes that the opportunities for travel agencies in Zhengzhou City are good, but the travel time in Henan is too tight, and most of the tourist attractions chosen are Buddhist attractions, resulting in a single tourism product and tourists' mental exhaustion. Travel agencies in Zhengzhou City Product strategies and marketing strategies should be adjusted. [Details...]

9. Research on the application of revenue management in my country’s railway passenger transport marketing [Admin|service-86qb@163.com][August 23, 2008][8]

Abstract (Chinese/English) Revenue management originated in the US aviation industry in the late 1970s. With a history of only more than thirty years, revenue management has been applied in many industries including aviation, railways, hotel management, car rental, radio and television, network services, etc. With the continuous development of the passenger transportation market, competition among railways, aviation, and highways has become increasingly fierce. The speed of air transport and the convenience of road transport have attracted many passengers who have always chosen railway travel. Especially in long-distance passenger transport, aviation's discount ticket policy has put great pressure on the railway passenger transport sector. In order to ensure market share and transportation efficiency, the railway department began to carry out corresponding reforms in the management system and sales concept. [Details...]

10. Research on the membership marketing strategy of Beijing Jade Bird Fitness Center [Admin|service-86qb@163.com][August 20, 2008][5]

Abstract (Chinese/English) With the improvement of the consumption power of today's urban population and the change of consumption concepts, commercial fitness clubs are developing rapidly. Beijing Jade Bird Fitness Center is very representative in the industry and operates using a membership model common to gyms. It is against this background that this article studies the membership marketing strategy of Beijing Jade Bird Fitness Center. This article first conducts a SWOT analysis of Beijing Jade Bird Fitness Center and believes that its internal advantages are mainly reflected in high-quality software and hardware facilities, fashionable and high-end brand image and customer positioning, and the rationality of store location selection; its internal disadvantages mainly include relatively high price, the quality of in-store personnel that needs to be further improved, and the vicious competition brought about by the "performance first" sales system; external opportunities mainly include the rapid development of the fitness industry, the growing urban middle class, and the large number of foreigners in Beijing. Personnel; external threats mainly include fierce competition in the fitness industry and the public's understanding of fitness is still relatively shallow. [Details...]

11. Node Document Research on International Marketing Strategy of Dalian Impulse International Trading Company [Admin|service-86qb@163.com][August 17, 2008][6]

Abstract (Chinese/English) Modern marketing emphasizes being market-oriented and customer-centered. Only by understanding and meeting market demands can enterprises gain a firm foothold and develop in the fierce market competition. Dalian Impulse International Trade Co., Ltd. is a joint-stock private limited liability company established in January 2005. Its business scope is the import and export of goods and technology.

The company's main product is the international trade of metal products, mainly the blank production and machining of casting, forging and stamping products. The export market is positioned in Europe and North America. Due to the lack of modern marketing concepts and a clear international marketing strategy, the company has problems in product structure, target markets, suppliers, etc. Therefore, formulating effective international marketing strategies and enhancing the company's international competitive advantage are the focus of this article. [Details...]

12. TT Comparative Shopping Network Marketing Strategy Case Study [Admin|service-86qb@163.com][August 15, 2008][6]

13. TT Comparative Shopping Network Marketing Strategy Case Study [Admin|service-86qb@163.com][August 13, 2008][4]

Abstract (Chinese/English) The so-called comparison shopping website refers to a specialized vertical search engine. Its main function is to provide consumers with various information about products and merchants by collecting and organizing online shopping information, allowing consumers to You can also compare products online, including product prices, sellers, product reviews, etc. In a documentary way, this article uses the theories of traditional marketing and online marketing to analyze and solve the marketing strategy problems of TT.com Comparison Shopping Network, especially in China's current e-commerce environment, how to achieve "without completely copying foreign models" "Localization" issues, thereby providing strategic suggestions for the overall design and long-term development of the TT network. The research idea is to first raise questions. The method is to understand the industry background and current situation through a wide range of external surveys, including the operating models, profit points, market size and development trends of the three major e-commerce websites, etc., to determine the target market for TT Network. Prepare theoretical basis, conduct comprehensive internal research on TT Network, and understand the development process of the website on the spot. [Details...]

14. Research on the implementation path of concept marketing [Admin|service-86qb@163.com][August 12, 2008][8]

Abstract ( Chinese/English) Under the trend of economic globalization, the market scope has further expanded and commodity exchange relationships have become increasingly complex. Concepts and cultural factors in different environmental backgrounds have gradually become the main obstacles affecting transaction efficiency. In practice, consumers are more likely to trust companies with greater influence. The greater a company's influence on consumers and society, the more it helps improve business performance. Conceptual marketing is a marketing activity based on the influence of concepts, with the goal of establishing corporate influence and thereby promoting transactions. It affects consumers' basic cognition and attitude through the role of "concept", and then affects consumers' consumption concepts, consumption habits and consumption behaviors, and ultimately promotes the development and realization of corporate sales activities. [Details...]

15. A preliminary study on the marketing communication model of mobile media [Admin|service-86qb@163.com][March 31, 2008][109]

Chinese Abstract Commercial wireless communication technology developed in the 1980s has brought mobile phones into people's lives. After nearly 30 years of development, mobile phones have gradually evolved from a voice communication tool to people's information processing, business applications and lifestyles. As a helper, it has also become a medium for marketers to spread information. This article uses research methods such as literature reference and in-depth interviews. Based on a large number of relevant books and research reports from Europe, the United States, Japan and other countries, and combined with the actual situation of China's mobile communications industry, the author starts from the technical platform and popular application of mobile phones to explore the topic of mobile phones. The reasons and background for the evolution from a communication tool to a marketing communication medium, analyze the unique advantages of mobile phones as a new marketing communication media and its application forms. With an in-depth explanation of the changes and development of marketing media, combined with the advanced experience and perspectives of mobile phone marketing in Japan, Europe and the United States, a model for rationally utilizing the new media of mobile phones as an advertising and marketing communication channel was explored, and the deficiencies in the current mobile phone marketing communication applications were explored. Analyze and discuss, [Details...]

16. Analysis of customized marketing in the context of the Internet [Admin|service-86qb@163.com][March 31, 2008][42]

Chinese Abstract With the rapid development of the global economy, competition among enterprises has become increasingly fierce, and consumers' consumption behavior has also shown new characteristics. The development and popularization of Internet technology provides a broad space for companies to better meet consumer needs and conduct customized marketing. In order to remain invincible in the fierce market, some foreign companies took the lead in using customized online marketing methods and achieved great success.

Customized marketing has become a strategic need for many companies. Based on the explanation of consumer behavior characteristics and customized marketing theory in the Internet era, this article proposes customized marketing mix strategies for enterprises under the Internet background through research and analysis of customized marketing models of advanced foreign enterprises, and hopes to implement customized marketing for Chinese enterprises. Strategies have important reference value. [Details...]

17. Research on Internet Marketing Strategies of my country’s Agricultural Products [Admin|service-86qb@163.com][March 31, 2008][83]

Chinese Abstract With the rapid development of the Internet, my country's agriculture has entered a new stage of development. The domestic and foreign economic environment requires agricultural product production enterprises to introduce modern marketing ideas and technologies in their operations. Internet marketing is a new marketing method that has emerged with the development of the Internet economy and is the future development direction of enterprises. However, our country has a vast territory and abundant resources, and there are great differences between regions and enterprises. How to carry out online marketing in a targeted manner and make full use of the advantages of this modern method according to local conditions is the focus of this article. This article starts from some basic principles of online marketing of agricultural products, studies the characteristics of the agricultural product market from macro and micro perspectives, and further statistically analyzes the online marketing environment of agricultural products and online consumers in my country. [Details...]

18. Research on Yutong Bus’ Marketing Strategy [Admin|service-86qb@163.com][March 31, 2008][68]

Chinese Abstract Zhengzhou Yutong Bus Co., Ltd. is a well-known large and medium-sized bus manufacturer in China. In the current situation of increasingly fierce competition in the large and medium-sized bus market at home and abroad, Yutong Bus, as the leading company in my country's bus industry, is facing huge opportunities and challenges from both domestic and overseas. How to face market competition, clearly understand the market situation, give full play to its own advantages, clarify its own marketing problems and deficiencies, and formulate corresponding marketing strategies are of great significance to the enterprise. [Details...]

19. Research on Marketing Strategy of Dell Computer Company [Admin|service-86qb@163.com][March 31, 2008][83]

Chinese Abstract The rapid rise and development of computer technology in the 1960s prompted the emergence of a large number of computer companies, some of which have developed into multinational companies with global influence. The American Dell Computer Company, which was only founded in 1984, has achieved extraordinary development with its unique direct sales model of "customizing computer systems for customers and delivering the products directly to customers", and has quickly become the world's number one in sales. , the fastest growing computer company. Entering the 21st century, due to increasingly fierce market competition and some of Dell's own problems, Dell Computer Company's sales have begun to decline in some regional markets in recent years. How to reverse the unfavorable situation as soon as possible, restore its market position, and obtain profits has become a challenge faced by Dell Computer Company. Important questions. [Details...]

20. Research on cement marketing strategy of Shuangyong Group Company [Admin|service-86qb@163.com][March 31, 2008][45]

Chinese Abstract In recent years, my country's fixed asset investment has continued to increase, the economy has continued to develop rapidly, and the cement market demand has also increased, providing a rare opportunity for the development of the cement industry. But at the same time, due to the continuous increase in investment, cement companies continue to accelerate the expansion of production capacity, and cement supply continues to increase. Mergers and reorganizations within the cement industry occur from time to time, and have become a trend, and the market competition in the cement industry has become increasingly fierce. This article starts from the operating status of Ssangyong Group, takes the 4P theory in marketing as the core, and formulates a new marketing mix strategy for the company through the analysis of cement demand and customers, macro business environment, and the relationship between Ssangyong Company and competitors. Leadership reference. [Details...]

You can use these questions as a reference. I hope you can have some ideas. Of course, you can go to this website www.86qb.com to see if there are any relevant introductions

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