Outdoor sports business plan

Model essay on outdoor sports business plan

Business plan? Pathfinder outdoor sports

With the increase of per capita income and the improvement of people's living standards in China, more and more people like outdoor tourism projects such as mountaineering, camping and skiing. These outdoor tourism projects are very challenging and exciting, so the requirements for equipment are more professional. The popularization and professionalization of outdoor sports have developed into a national leisure and entertainment activity, which is in line with the vigorous development of outdoor sports industry. A place that can provide them with travel supplies will definitely attract the attention of many donkey friends.

1. Entrepreneurial advantages of outdoor stores

1. One of the advantages of starting a business: large market space.

According to famous travel websites? Ctrip. According to the survey, the number of tourists in China is increasing at a rate of 26% every year, with the fastest growth among the 20-40 age groups? Backpackers? ; The market demand of tourism products is increasing at the rate of 17% every year. Compared with the annual turnover of the global outdoor sports industry of more than $654.38+0.5 billion, China's related industries are still on the rise, and there is a large market development space.

2. The second advantage of starting a business: good return on investment.

It is understood that professional equipment is used in outdoor sports at present. One of the main expenses is mountaineering. Enthusiast? Equipment costs more than 10 thousand yuan, even middle and low-grade equipment costs more than 2 thousand yuan. In addition, outdoor tourism products are more consumer, and customers have a strong demand for multiple purchases.

3. The third advantage of entrepreneurship: the entry threshold is not high.

Entrepreneurs don't have many professional requirements for opening outdoor tourist goods stores. As long as they love traveling, like making friends and are good at communication, they can open their hearts and welcome guests. The customers of outdoor travel goods stores are mostly young people, so you can get the moon near colleges and universities. It is also very labor-saving in advertising. Self-help travel, especially the experience of outdoor life, is a fashion pursued by urban young people at present. Although it has just emerged in China, its popularity has greatly increased.

2. Market analysis, investigation and positioning

A survey on outdoor sports shows that 60.2% of people who often engage in outdoor sports have college education or equivalent, and 27.4% have college education or above, which shows that nearly 90% of people have high education. People engaged in outdoor sports have the characteristics of high income, high education and younger age. This kind of leisure is more acceptable to this group of people, which is quite popular in Europe and America. The spirit of challenging yourself contained in outdoor sports is also consistent with the positive characteristics of young people.

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At present, in China, outdoor stores are mostly concentrated in a few big cities, and there are few or even no professional outdoor stores in small and medium-sized cities, which cannot meet the contradiction between huge social demand and supply shortage.

Choosing the right brand is positioning. In the early stage, we must first become a cost-effective brand that ordinary people can afford in terms of funds. After all, the consumption of high-end brands is a small part of the pyramid.

Three. main products

Outdoor products include many kinds, including bags, outdoor clothing, shoes and socks, tents, outdoor lighting, outdoor meals, water equipment, mountaineering, protective drugs, tools/instruments/glasses, books/audio-visual, outdoor sleeping equipment and so on.

1. Product Description: Our store mainly deals in all outdoor sports products of foreign brands, and also deals in other brands and foreign trade.

2. Product structure: The following categories are essential:

1. backpack. 2. Tent. 3. Sleeping bag. 4. hiking shoes. 5. clothing. 6. Climbing equipment.

7. Other equipment; Compass, kettle, damp-proof pad, saber, tool shovel, telescope, travel books, other outdoor products, etc.

1. Contact two or three outdoor sports manufacturers or distributors. For details, please consult the dealer or refer to the agency plan of other outdoor goods stores.

2. Starting from acting as an agent for well-known outdoor sports brands in China, we adopted a popular model, that is, selling things that others think are easy to sell, getting started quickly and consolidating entrepreneurial achievements.

Four. Business strategy

1. Company spirit: honesty, dedication, unity and struggle.

2. Business philosophy: customers are God.

3. Strategic goal: Try different management methods and concepts in one year, and explore the road suitable for your own development in combination with the characteristics of local economic regions, so as to make a good foundation for the operation of outdoor websites. In the past two years, I have successfully consolidated the foundation of my shop, worked out a strategy suitable for the economic development of this region, started to have my own characteristics, and initially made my own outdoor sports club. It takes three years to build a comprehensive outdoor goods store with a certain scale and competitive strength in the local area.

4. Marketing plan:

1. Gathering popularity is the key.

It is suggested that an online club should be established to attract travel enthusiasts to join in the form of membership, provide free consultation service for travel routes and equipment, and set up BBS. A donkey friend? Exchange ideas and regularly plan and organize member tourism activities.

It is very important to buy goods at low prices.

For leaving? Mass line? Most outdoor stores adopt parity strategy, so it is very important to control the purchase price of goods. The price of local tourism products manufacturers in Shanghai is obviously high, so they go to Guangzhou, Beijing and other places to purchase goods. It is best to contact more suppliers when purchasing goods and shop around.

3. Publicity and promotion

Nowadays, a large number of high-tech sporting goods are produced and various types of special outdoor travel goods are designed, which greatly improves the safety and comfort of outdoor activities. However, these new products and new consumption concepts need to be continuously introduced and promoted before they can be recognized and accepted by more people. It is suggested that entrepreneurs promote their products through their own websites or professional media, or organize activities such as rock climbing and mass mountaineering in conjunction with relevant departments to promote their products.

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