What exactly does the "global tour" proposed by the Tourism Bureau mean?

Global tourism is a strategic concept to guide the structural transformation of tourism. Its core idea is that tourism cannot develop alone or in isolation. Tourism destination should fully and reasonably plan and utilize local tourism resources, and effectively combine with other industries to promote the coordinated development of economy and society through tourism. There are ten main elements in the definition of global travel: full time and space, full elements, full journey, full service, full participation, full intelligence, full media, full experience and full connection. The Tourism Bureau has successively launched the creation of "global tourism demonstration zones" in order to promote the transformation of tourism from "scenic tourism" to "global tourism". Give full play to the advantages of "internet plus", expand intelligent tour guides and electronic tour guides from scenic spots to the whole region, revitalize peripheral services, and reasonably recommend resources.

Advantages, characteristics and technological innovation of global navigation

Adopt the latest "picture-in-picture" technology to realize the perfect connection between scenic spots and tourist destinations.

Precision promotion

Big data precision marketing, layers of guidance to enhance the attractiveness of tourist destinations.

outstanding feature

The government will recommend excellent products to local enterprises, cultures and scenic spots to create a personalized image.

Fast landing

Use "soft promotion" to realize the rapid integration of all-round resources of scenic spots, surrounding facilities, transportation and commerce.

(Guangzhou Zengcheng case)