How does the tourism industry operate and promote the official WeChat account?

1. Combine your own products and services, build a micro-website suitable for your own characteristics and style, fill in the content, and add goods to WeChat Mall. Users can view tourist routes, air tickets, hotels, etc. Or provide local travel guides through WeChat to provide users with comprehensive travel services.

2. WeChat official account QR code and micro signal display promotion. Through existing resource channels, such as newspapers, magazines, leaflets, business cards, posters, etc. They are integrated into two-dimensional code pictures and promoted by old users. Through existing users, guide users to scan attention and accumulate it continuously.

3. Do a good job in daily operation management, push graphic messages in time and answer users' questions.

4. Promotional activities. The use of interactive tools such as coupons, roulette lottery and golden eggs can not only help merchants gather a large number of fans in a short time, but also activate the official WeChat account, enhance the brand impression and promote the transformation of consumers.

5. Open the WeChat membership card function. All consumer users can become WeChat members, and the consumption amount can be accumulated into consumption points. While enjoying a certain discount, members can also exchange points for gifts.

6. WeChat guide: By making all travel routes into the form of guide products, we can comprehensively provide detailed guides such as eating, drinking, traveling, traveling and accommodation during the travel process, which can not only be used as a supplement to the guide service, but also be provided to individual travelers at a certain price to meet the needs of different users. Users only need to pay the fee through WeChat, and they can receive the related WeChat tour guide content, which is very convenient.

7. visit here: there is always something left behind during the trip. When graffiti gradually leaves us, this complex still exists in our hearts. Set up the signature wall of scenic spots through WeChat, and let users sign messages through WeChat, which also satisfies everyone's small wishes!

8. Various practical life tools, such as weather inquiry, trains, air tickets, casual games, etc. , promote user activity and enhance brand impression.

9. Development and marketing methods of other new functions.