What is the function of tourism standardization?

(A) Tourism standardization is the technical support for all the work in the tourism industry.

Tourism includes six elements: food, shelter, transportation, travel, shopping and entertainment. The tourism industry covers many industries and covers a wide range. Standardization, as a basic technical work, permeates many aspects such as macro-management of tourism, service quality, infrastructure and equipment requirements, tourism innovation and so on. Standardization sets norms and standards for related industries involved in tourism, which is the technical index of industry development and the basis of standardized management of the industry. These standards provide scientific and technical basis for maintaining industry growth, standardizing the market, improving management level and serving all kinds of tourists. Under the guidance of these standards, all tourism industries can move towards standardization and integrate with international tourism norms. These standards are our evaluation methods for selecting excellent tourist cities in China and strong tourist counties in China. They are also the technical support to lead the development of the industry and the technical guarantee for us to do a good job in tourism.

(B) Tourism standardization is a means of scientific management of tourism.

Tourism standardization is a system, including national standards, industry standards, local standards and enterprise standards. On the other hand, with the development of international tourism, tourism standardization has gradually formed a relatively perfect system, including four business areas: tourism basic standards, tourism element system standards, tourism support system standards and tourism work standards. The standard of tourism elements also includes six elements: food, shelter, transportation, travel, shopping and entertainment, which makes tourism management have rules to follow and records to check, and all aspects of tourism have standards and basis. Moreover, many of these standards are combined with local conditions, which are both targeted and applicable, and provide a foundation for more standardization, standardization and internationalization of tourism management. In this respect, tourism standardization.

(C) Tourism standardization is conducive to improving the competitiveness of tourism.

Tourism standardization is actually a service standardization. With the rapid development of China's tourism service industry, tourism standardization has gradually become an important means to standardize tourism industry behavior, strengthen industry management and improve business service level. Tourism standardization can reduce the asymmetry between supply and demand in quality information, make tourists expect the quality of tourism products and services before going out through star standards and franchise knowledge, and balance the quality of tourism services through national standards and industry standards, so that tourism activities can be more assured. The standardization of tourism makes the tourism industry change from the initial price competition to a higher level of non-price competition, which makes tourism enterprises have to win the market through service and management innovation, thus further promoting the improvement of tourism service quality and level. Due to the standardization of tourism industry, the price of tourism services has dropped, and consumers' demand for high-quality tourism services has made tourism products tend to be undifferentiated and industry profits average, but it has also provided impetus for personalized services, thus promoting the optimization and upgrading of industrial structure. It is precisely because of these tourism service standards covering various tourism fields that they have promoted the optimization and adjustment of the tourism industry structure and promoted the transformation and upgrading of the tourism industry. At the same time, tourism standardization promotes the improvement of tourism quality, which is conducive to standardizing the behavior of tourism service enterprises and optimizing service products, thus improving the competitiveness of tourism products and promoting the healthy, fair and orderly competition and development of tourism service industry; It is conducive to the formation of economies of scale, shaping well-known brands, and promoting the development of tourism service industry in the direction of industrialization, branding and characteristics. The improvement of tourism service quality, industrialization, branding and characteristics of services have also greatly enhanced the market competitiveness of tourism products.

(D) Tourism standardization construction is conducive to bringing good social and economic benefits.

In the final analysis, the formulation and implementation of standards is to promote the optimal order and common interests, which requires us not only to see the huge economic benefits contained in standards, but also to pay attention to its important role in improving people's quality of life and promoting all-round economic and social development and coordination. The formulation and implementation of standards can promote the rational utilization of natural resources, maintain ecological balance and safeguard the current and long-term interests of human society. It can also improve people's living environment, improve people's quality of life, bring about a harmonious development between man and nature and a virtuous circle of intergenerational continuation of human society, thus meeting people's diverse needs, standardizing and promoting sustainable economic and social development. It is precisely because of the construction of tourism standardization that vicious price competition in the tourism market is effectively controlled, the incidents that harm consumers' interests in tourism activities are reduced, and the quality of tourism products is improved, thus enhancing consumers' credibility, increasing the market competitiveness of tourism products and improving the economic benefits of tourism enterprises. On the other hand, tourism standardization construction has corresponding measures and standards for the management and protection of scenic spots and tourism resources, which is conducive to the scientific development, utilization and protection of tourism resources and creates a good ecological environment for the development of tourism. Moreover, the construction of tourism standardization can reduce the information asymmetry in tourism, enhance the transparency of tourism activities, reduce bad behaviors such as pit, cheating, abduction and cheating in tourism activities, be conducive to the construction of social environment, promote a virtuous circle of tourism, and thus bring a good society. As a major tourist province, strengthening the construction of tourism standardization is an inevitable requirement for Yunnan's tourism development. Important tourism development strategies such as "Second Venture", "Experimental Zone for Comprehensive Tourism Reform" and "Bridgehead" not only put forward higher requirements for tourism standardization in Yunnan Province, but also provided platforms and opportunities for its accelerated development.

(e) Tourism standardization is an important decision at the national level.

The State Council's Opinions on Accelerating the Development of Tourism issued from June 5 to February 38, 2009 is an important strategic decision made by the CPC Central Committee and the State Council to coordinate China's economic and social development in the new era. Clearly put forward from the height of national strategy "to cultivate tourism into a strategic pillar industry of the national economy and a modern service industry that the people are more satisfied with" and "to improve the service standard system and comprehensively improve the quality of tourism services". The "Opinions" pointed out that it is necessary to improve the tourism standard system by means of standardization, formulate and implement standards for tourism environmental sanitation, tourism safety, energy conservation and environmental protection, focus on ensuring the sanitary quality of catering, accommodation and toilets, and cultivate tourism into a modern service industry that the people are more satisfied with. China's tourism industry is in the stage of all-round development, transformation and upgrading. We should strive to build China's tourism brand, further participate in international competition and build a world tourism power. In the process of cultivating tourism into a "strategic pillar industry of national economy", tourism standardization is an important means to improve the quality of tourism products and services, standardize the order of tourism market, strengthen industry supervision and management, promote the transformation and upgrading of tourism, and enhance the overall quality and international competitiveness of tourism. It is also an inevitable requirement for the tourism industry to implement Scientific Outlook on Development and achieve sound and rapid development. Under the background of the new round of golden development of tourism, it is an important task of tourism standardization to give full play to the basic role of standardization in the scientific development of tourism and provide technical support for developing strategic pillar industries of the national economy and cultivating modern service industries that people are satisfied with.

(6) Standardization is the requirement and opportunity for Yunnan's tourism development.

The second tourism venture aims at upgrading and transforming Yunnan's tourism industry, improving quality and increasing efficiency, transforming from a big tourism province to a strong tourism province, and realizing the second rise of Yunnan's tourism industry. In this process, tourism standardization is a powerful support to enhance the comprehensive strength and competitiveness of Yunnan's tourism development, provide impetus for Yunnan's tourism development, and provide guidance for Yunnan's tourism "second venture". In addition, the "second venture" of tourism requires the innovation of tourism development mode and direction, which also puts forward new requirements for the standardization of tourism in Yunnan. In 2009, the National Development and Reform Commission approved the Outline of Tourism Industry Development and Reform in Yunnan Province (2008-20 15), and made Yunnan the first pilot province for tourism industry reform and development in China. As the first tourism pilot province in China, it is necessary to formulate relevant standards as soon as possible to promote the pilot work, and also to have a set of tourism standard system with demonstration and reference significance for other regions to learn from. In July 2009, when General Secretary Hu Jintao visited Yunnan, he put forward the important instruction of "making Yunnan an important bridgehead for China to open to the southwest", which was an important opportunity for the international development of Yunnan tourism. From the perspective of tourism, bridgehead strategy is actually the development model of tourism internationalization, and the internationalization of tourism also needs standardization as a guarantee. Standardization construction can promote Yunnan's tourism industry to fully integrate with the international market and enhance Yunnan's right to speak and competitiveness in the international tourism market.