What is the definition of health tourism and other related content? Urgent need!

As people have a deeper understanding of the tourism industry, people's demand for tourism products is becoming increasingly diversified.

Specialized tourism such as academic tourism, adventure tourism, and marriage-seeking tourism , labor tourism and other tourism projects were developed as a result. Health tourism gradually emerged under this situation, and derived from Qigong tourism, rehabilitation tourism,

Martial arts tourism, fitness Various branch projects such as tourism and sports tourism. Health tourism is a special tourism project that not only achieves the purpose of tourism

but also achieves the purpose of fitness. Tourists can learn martial arts and qigong while traveling, conduct medical academic exchanges and seek medical treatment, etc. , not only understood the traditional Chinese culture, but also learned some fitness and health methods.

1. The current situation of health tourism in my country

According to incomplete statistics, Beijing, Shanghai, Wuxi in Jiangsu, Dalian in Liaoning, Hangzhou in Zhejiang, and Anhui

Huangshan Mountain, Wuyi Mountain in Fujian, Changbai Mountain in Jilin, Wudang Mountain in Hubei, Lushan Mountain in Jiangxi, Wenshan Mountain in Yunnan, Baoding and Mengcun in Hebei, Songshan and Wenxian in Henan, Qingdao and Qingdao in Shandong Jinan, Hunan's Yueyang,

Changsha, Xiangtan, Zhuzhou and other hundreds of tourist hot cities and scenic spots have launched health tourism projects,

and are showing an ascendant trend.

1． Rehabilitation centers have become temples for health tourists

In view of the fact that overseas people are fond of my country's traditional Chinese medicine and Qigong to strengthen the body and cure diseases, many domestic TCM medical treatment, research institutions and rehabilitation Sanatoriums, etc., have cooperated with the tourism department to develop health care tourism projects such as medical treatment, diet therapy, and physical therapy. They have also vigorously developed health tourism food, medicine, etc. for foreign tourists to choose from, which is very popular.

Currently, tourists traveling in Shanghai can attend health lectures, visit colleges of traditional Chinese medicine, and learn knowledge about Chinese herbal medicine,

acupuncture, massage, Qigong, etc. In Wuxi, famous doctors use traditional Chinese medicine methods to examine the health of tourists,

and prescribe traditional Chinese medicine prescriptions and prepare tonics; impart health care knowledge; check the results of health care treatments, and provide suggestions and attention

matter. Tourists can learn Tai Chi or Tai Chi Sword and Qigong by the Tai Lake; they can fish in Tai Lake; they can receive acupuncture and massage treatments; they can taste herbal meals; they can take medicated baths, etc. In Beijing, there is Baishiqiao Health Care and Rehabilitation Center for cardiac health care treatment.

2． Scenic tourist areas have become a paradise for health tourists

People who have lived in cities for a long time always yearn to exercise in nature with fresh air. The famous

garden scenic spots, nature reserves, and summer resorts attract Chinese and foreign tourists with their fresh air, suitable climate, and rich

landscapes. In this excellent environment, health tourism is flourishing. Lushan

is my country's ideal alpine climate recuperation area. In recent years, the Lushan tourism department has launched a variety of rehabilitation physiotherapy, Chinese medicine tours (including qigong, acupuncture massage, medical health exercises , Tai Chi, Chinese medicine, mineral hot spring baths, medicinal diet, etc.

) supporting projects. In the coastal city of Qingdao, its rehabilitation center uses traditional Chinese medicine, traditional Chinese medicine, acupuncture and massage

, medicated diet and Tai Chi, Tai Chi Sword, Baduanjin, Wuqinxi, Eighteen Exercises and other qigong to treat high blood pressure

Pressure, coronary heart disease, stomach disease, cardiovascular disease, arthritis and other chronic diseases. If tourists want to master the secrets of these therapies, they will receive careful training from professionals. For example, Qigong therapy for bodybuilding and weight loss can be learned in two weeks

.

3. The martial arts gym has become a favorite place for health tourists

The ancient martial arts and Qigong gym has not only regained its youth in the tide of reform and opening up, but also has its unique charm

It plays an important role in my country's health tourism, attracting more and more overseas people and tourists. Wen County, Henan Province, which is famous in China and has numerous masters, is the birthplace of Chen Style Tai Chi. Since it opened to the outside world in 1983, a large number of foreign friends come here to learn Tai Chi every year. Songshan Shaolin martial arts is unique and is an ancient and famous martial arts school in my country. It has attracted the attention of martial arts enthusiasts at home and abroad. Relevant departments have successively opened 5 formal martial arts schools here, recruiting students from home and abroad, with more than 10,000 students. The state also invested

to build the "Songshan Shaolin Martial Arts Hall" on the east side of the Shaolin Temple. Now, with its "martial arts" name, Shaolin Temple attracts about 2 million tourists every year and makes Shaolin martial arts go to the world.

4. Hotels will become the second home for health tourists

Hotels and restaurants in various places, especially those related to foreign tourism, receive overseas tourists because of their fixed locations, higher grades, and

With multiple advantages, we vigorously launch health tourism service projects, which not only meet the needs of Chinese and foreign tourists

, but also add new business projects to tourist hotels and expand financial resources.

The Xiangshan Hotel at the foot of Xiangshan Mountain is not only famous overseas for its unique architectural style, but also attracts many overseas tourists with its special tourism project of "carrying forward the light of Chinese treasures" tourists. The "Traditional Chinese Medicine Training Tour" is an eight-day schedule. In addition to sightseeing, the Chinese

Chinese Medical Association will send experts to teach the theoretical basis of traditional Chinese medicine, traditional Chinese medicine, and medicated diet knowledge, and taste "Qing Dynasty Palace" p>

Full Banquet of Medicinal Diet", which not only provides common knowledge introduction, but also intersperses allusions and anecdotes about palace medicinal diet. "Performance

Exercise tourism" includes Qigong fitness, martial arts fitness, Taoist health and longevity techniques, special function performances and other projects

. In addition, "medical special tourism" includes "medical hemorrhoid tourism" and "Chinese cosmetology tourism" and other details.

2. Some suggestions for developing health tourism

1. Raise awareness and create a "soft environment" suitable for the development of health tourism

China's acupuncture, qigong, martial arts, etc. enjoy a high reputation in the world. Combining this advantage to develop health tourism will be beneficial to our country.

The development of tourism is of great significance. Its development will be conducive to making full use of my country's healthy tourism resources, further improving the structure of my country's tourism products, and enhancing the attractiveness and competitiveness of my country's tourism products, thus benefiting The development of my country’s international tourism market. In addition, health tourism mainly combines tourism with learning

Chinese martial arts, qigong, medical exchange and treatment. Developing it requires the full cooperation of various departments and industries, as well as folk artists, groups, organizations and experts. How to make those domestic and foreign tourists who come here come back satisfied, this requires strengthening the construction of the "soft environment" of health tourism. "Soft environment"

refers to tourism awareness, tourism policies, regulations, etc. relative to various tourism resources and tourism infrastructure. The formation and improvement of the "soft

environment" is one of the important factors in promoting the development of tourism at a macro level, and can also directly bring economic benefits.

2． Highlight the "health care" characteristics and attract people with "speciality"

Maintaining the uniqueness of tourist destinations, that is, the differences in resources, culture, society, and products, is the key to successfully attracting tourists

important factor. All countries, without exception, adhere to this principle in tourism development and fully position themselves based on their own characteristics. Our country's health tourism products have their own unique advantages. To develop them in depth

is not only the need to enrich our country's tourism resources, but also the health tourism products that have become our country's key to attracting international tourists

The needs of head products. Specific methods can generally include health care tourism projects in various hotels, famous scenic spots, and nature reserves.

For example, in Beidaihe, a tourist resort in the north, the "International Qigong Rehabilitation Tourism" has been launched to serve overseas people, foreign personnel stationed in China and their families. It teaches various Qigong exercises and implements various Traditional

Medical practices. In the holy land of Chinese calligraphy, Xingting in Shaoxing, Zhejiang, Qigong calligraphy tours are launched so that tourists can learn to apply Qigong to calligraphy during the trip, thereby achieving the dual effect of practicing Qigong and learning skills. In the Wenshan and Yuping areas of Yunnan

, the Miao compatriots also listed the ancient Lusheng Boxing as a performance item for tourism reception, and developed a unique "Miao Martial Arts Tourism", cleverly The combination of Lusheng dance and Miao boxing is refreshing.

3. Highlight the overall image and carry out in-depth development

my country's health tourism should highlight the overall image, both in development and in future external publicity and promotion

The whole should be greater than the sum of its parts The effect will make my country's health tourism products become a new tourism project that will be popular around the world in the future. The development and utilization of tourism projects should be based on resource conditions. my country's traditional Chinese medicine,

qigong, martial arts, etc. are all unique in the world. While developing them, attention should also be paid to their in-depth development

so as to make them more Attractive. For example, in the in-depth development of traditional Chinese medicine tourism projects, famous doctors can be arranged to provide medical consultation, health examinations, and disease prevention to guests participating in the tourism program during the tourism activities

Treatment and other services; experts are invited to explain the knowledge of a series of health products and foods to guide tourists in purchasing; and tourists are invited to taste a "health and longevity banquet". If possible, organize tourists to visit colleges of traditional Chinese medicine and traditional Chinese medicine hospitals, and cooperate with the screening of relevant movies and videos to let tourists understand the development of traditional Chinese medicine in my country. Reputable hospitals cooperate with travel agencies to open rehabilitation and recuperation bases, and also hold Qigong, Tai Chi and other training classes to teach Qigong, boxing and gymnastics therapies. For guests who need treatment in my country, various tourism service departments can also contact them

to solve a series of problems such as medical treatment, Taiwanese treatment, and hospitalization.

4. Give full play to the role of travel agencies

Travel agencies are planners who arrange travel projects for Chinese and foreign tourists, so the development of health tourism depends to a large extent

on the participation, recommendation, and participation of travel agencies. Publicity, promotion and deployment.

All travel agencies should seize the opportunity

and develop and add acupuncture, massage, Tai Chi, Qigong and a series of special health tourism projects. At the same time, when choosing travel routes

we can also timely launch health tourism projects such as rest tourism, rehabilitation tourism, plastic surgery tourism, traditional Chinese medicine tourism, and medical academic exchange training

to integrate health care The combination of tourism and sightseeing makes tourists feel relaxed and full of interest during the tour. In addition, travel agencies must cultivate special health care tour guides and provide complete supporting services.