Strategic conception of moderately advanced development of tourism economy

1. The connotation of Henan’s moderately advanced development strategy of tourism economy

(1) New trends in the development of international tourism

A. The regional focus of tourism is toward the east Shift

With the development of the world economy and the expansion of international cooperation and exchanges, the center of gravity of the tourism market has begun to shift eastward from Europe and North America, and the Asia-Pacific region has become a "hot spot" for international tourism. Asia is the region with the fastest growing share of international tourism in the past decade, and the growth momentum continues. It is expected that in the next few years, the number of global tourists will reach 3 billion, international tourism will reach 1 billion, and tourism revenue will reach 2 trillion US dollars. Asia-Pacific, Africa, and Latin America may become the main markets for international tourism due to their vast market potential.

B. Tourism methods tend to be diversified

With the improvement of people’s cultural and living standards, the pursuit of tourism connotation has begun to undergo a qualitative leap. Tourists pay more attention to cultivating their sentiments, increasing knowledge, and eliminating fatigue in the pure natural environment and rich cultural atmosphere. Those simple leisure sightseeing tours have gradually changed and been replaced by tourism methods and projects that integrate culture, entertainment, sightseeing, and recuperation. . The change in tourism concepts provides good opportunities for developing countries and regions with unique tourism resources to develop tourism economies.

C. Tourist sources tend to be decentralized

"Unlimited tourism" is a new concept recently proposed by the international tourism industry. The value of the unlimited concept is that it breaks the market dominance of traditional tourism projects and tourist attractions, and marks the arrival of an era of tourism diversification. The social background of the concept of "unlimited tourism" is the acceleration of the pace of human life and the increase in mental burden. Especially among the younger generation of urban citizens, in order to escape the hustle and bustle, seek excitement, and find relief in returning to nature, there is an increasing mentality. Participatory projects such as curiosity hunting, adventure, rock climbing, mountaineering, bungee jumping and scientific expeditions have become new fashions. The proposal of "unlimited tourism" is a challenge to the traditional tourism industry, and it also provides a new opportunity for the tourism industry to seek new development.

(2) Opportunities and challenges facing the tourism industry in Henan Province

A. Tourism industry orientation in Henan’s “Tenth Five-Year Plan”

Continuously broaden consumption Fields and expansion of consumption scale are important links in stimulating national economic growth. As an important sector in the production of consumer goods, tourism has the characteristics of rich resources, broad prospects, high industrial correlation, large employment capacity, strong ability to earn foreign exchange, and quick investment returns. Henan Province is an underdeveloped area. Under the increasingly fierce economic competition, it is imperative to comply with the general trend of international social development and implement a moderately advanced development strategy for the tourism economy to drive rapid economic growth in the province. Therefore, the "Outline of the Tenth Five-Year Plan for National Economic and Social Development of Henan Province (Draft)" discussed and passed at the fourth session of the Ninth People's Congress of Henan Province pointed out that it is necessary to establish the concept of big tourism and big industry and vigorously develop the tourism market. "We will give full play to the advantages of our province's tourism resources, implement the strategy of high-quality famous brands, build Henan into a cultural tourism province as soon as possible, and cultivate tourism into a new pillar industry." "It is expected that total tourism revenue will grow at an average annual rate of 12% during the 'Tenth Five-Year Plan' period, reaching 63 billion yuan in 2005, equivalent to more than 8% of the province's GDP."

To this end, our province’s tourism industry policy can be understood as: implementing a government-led, moderately advanced, intensive management and sustainable development tourism strategy to promote the overall growth of the tourism economy in terms of scale and efficiency, so that It will become a pillar industry of our province's national economy as soon as possible.

B. The pursuit of a moderately advanced development strategy for the tourism economy

Take tourism as a breakthrough for economic take-off and comprehensively promote the development of related industries in the national economy. To implement this strategy, we must have objective conditions of rich natural resources, rich cultural accumulation, and strong absorption capacity. Based on the openness of the tourism industry, increasing investment to achieve leapfrog development ahead of local productivity levels is the only option to adapt to the needs of tourism consumption in relatively economically developed areas and achieve the goal of promoting the local tourism economy and stimulating the economic growth of related industries. .

C. Facing the future and achieving full integration with the international tourism industry

The WTO has integrated China's economy into the wave of globalization. If Henan's tourism industry wants to make a difference, it must be brave to the international market. Moderately advanced development of the tourism economy means facing the future and achieving full integration with the international tourism industry. The advancement of tourism economic development means establishing an orderly and scientific planning, marketing and operation management system in the early stages of development; referencing international standards and international practices of the tourism industry, studying and mastering market operating laws and development trends, and establishing a solid foundation for the world's economic and cultural development. Expand the development space of tourism within the overall integrated pattern and gain the initiative to control the international and domestic tourism markets.

D. The reference significance of successful experiences in tourism development

The profound cultural connotation of Henan Province’s tourism resources is rare at home and abroad. This has laid a solid material foundation for realizing the strategic intention of moderately advanced development of the Provincial Party Committee and the Provincial Government and for creating international famous brands and domestic high-quality products. Counties and cities such as Jiaozuo, Xixia, Dengfeng, Linzhou, and Jiyuan are successful examples of moderately advanced development of the tourism economy that have emerged in recent years. The success of the model is due to the unique cultural tourism resources and the implementation of "tourism city".

They regard tourism as the "leading" and leading industry for regional economic development, and have embarked on a development trajectory that promotes tourism through culture, promotes opening up, and promotes construction through tourism. In a short period of time, a poor and backward mountainous county was built into a nationally famous tourist city. Their successful experience has reference significance for the implementation of the moderately advanced development strategy of our province's tourism economy.

In short, Henan's tourism industry should show the elegance of the ancient Yellow River culture in a modern look and make a greater contribution to the development of tourism economy and culture in China and the world.

2. The development of the moderately advanced development strategy of Henan Province’s tourism economy

(1) Shaping the overall image of Henan’s tourism industry with the spirit of the world’s four ancient civilizations

Among the cultural relics of the world's four major ancient civilizations, the "Pyramid" is a symbol of ancient Egypt; the "Code of Hammurabi" and "Harappan Culture" are representatives of the Euphrates River Civilization and the Indus River Civilization; "Yellow River Culture" is the symbol of China The embodiment of Chinese civilization. The "Heluo Culture" developed in the Central Plains is the core and essence of Chinese civilization. Therefore, in terms of displaying Chinese civilization, the "Heluo Culture" of the Central Plains represents China, one of the four ancient civilizations in the world. The overall image of Henan's tourism industry should be shaped by the spirit of the world's four major ancient civilizations.

It should be mentioned in particular that the newly launched "Yellow River Journey" is an epic that praises the struggle of the Chinese nation and is the beginning of Henan's tourism creation of international famous brand routes. In terms of shaping the industrial image, we should first reveal the cultural connotations of "Hetu·Luoshu" and "Zhouyi·Bagua", carry forward the broad and profound ancient Chinese philosophical thoughts, and make them consistent with the "Pyramid", "Code of Hammurabi", " "Mahabhata" and "Ramayana" are equally famous. The route planning should strive to maintain the integrity of the Yellow River culture and can be appropriately extended westward to Xi'an and northward to Anyang. The construction of scenic spots must fully understand the practical significance of General Secretary Jiang Zemin's assertion that "Henan is the epitome of the cultural history of the Chinese nation", and show the world that Chinese civilization has different historical stages from the Three Sovereigns and Five Emperors to the Xia, Shang, and Zhou Dynasties, from the Spring and Autumn Period and the Warring States Period to the founding of New China. historical evolution process.

(2) Suggestions for investigation and planning of tourism projects

The recommended tourism projects for investigation and planning in Heluo area are:

a. Based on the Fuxi clan, Suiren clan, Ancient cultural tourism projects represented by Nuwa and Yao, Shun and Yu;

b. Xia cultural tourism projects represented by Yangcheng, Huangtai and Shaochai;

c. Shang cultural tourism projects represented by Shangqiu, Zhengzhou, and Anyang;

d. Eastern Zhou and Spring and Autumn cultural tourism projects represented by Luoyang and Sanmenxia;

e. Zhao Cultural tourism projects of the Spring and Autumn and Warring States periods represented by the Great Wall of Wei, Great Wall of Wei, and Great Wall of Chu;

f. Ancient water conservancy engineering tourism projects represented by the Yugong River, Hanzhi River, and Ming and Qing Rivers.

Projects recommended for enhanced development in the Heluo area include:

a. Shangqiu Shangzu Cultural Tourism Project Construction Project;

b. Kaifeng Songdu Tourism Project Construction project;

c. Zhengzhou Mall Tourism Project Construction Project;

d. Anyang Yin Shang Cultural Tourism Project Construction Project;

e. Xinzheng Huangdi’s Hometown Tourism Project construction project;

f. Lingbao Huangdi Zhudingyuan tourism project construction project;

g. Gongyi Songling tourism project construction project;

h. Mengjin Han Mausoleum Tourism Project Construction Project;

i. Luohe River Tu Luoshu and Fuxi Tai Tourism Project Construction Project;

j. Shaan County Guo Kingdom Noble Cemetery Tourism Project Construction Project ;

k. Mangshan Yellow River Tourist Area Tourism Project Construction Project.

(3) Use the standards of "national park" and "open laboratory" to forge high-quality tourism products in Henan

In today's world, many tourist attractions have been formed (such as the Amazon River Basin in South America). Rainforests, the Sahara Desert in West Africa, the snowy mountains of the Himalayas in South Asia, etc.) are all world-famous for utilizing the natural resources with solitary characteristics to carry out tourism projects with high scientific standards. The Qinling Mountains running across central my country is the most typical intracontinental collision orogenic belt in the world. The geological community named it the "China Central Orogenic System". The Funiu Mountains in Henan are the eastern extension of the Central Orogenic System. Its beauty lies in the fact that it constitutes the natural transitional boundary between climate zones, biota, geological and geomorphological units and human geography environment in the south, north, east and west of my country. Its natural resources have the objective conditions to establish a world-class "national park", "open laboratory" and "ecotourism demonstration area". "Funiu Tour" can integrate leisure sightseeing, scientific investigation, and adventure hunting, and echoes the "Yellow River Tour" from north to south, showing the breadth and depth of Henan's tourism culture.

The tourism projects recommended for exploration and planning in the Funiu Mountain area include:

a. Geotourism projects represented by Funiu Mountain Global Geopark;

b. Eco-tourism projects represented by Baotianman Alpine Botanical Garden;

c. Sports tourism projects represented by Danjiangkou Water Sports Stadium;

d. Luanchuan Molybdenum Mine Industrial tourism projects;

e. Adventure tourism projects represented by the investigation of the Chu Great Wall ruins;

f. Tourism represented by Huanghuayuan and Wuduoshan Granite Peak Cluster Scenic Areas Vacation projects;

g. Tourism and vacation projects represented by Yuhuangding, Longchiyuan, and Huashupan Metamorphic Rock Fengling Scenic Areas.

The tourism projects recommended to be strengthened in the Funiu Mountain area include:

a. Cretaceous dinosaur egg fossil remains tourism project construction project;

b. Xichuan Chu Ancestral cultural relics tourism project construction project;

c. Nanyang Eastern Han cultural tourism project construction project;

d. Funiu Mountain Nature Reserve link project;

e .Funiu Mountain tourist attraction link project.

(4) Realize the complementary advantages of regional resources and the interaction of economic interests

At present, my country’s tourism industry is a government-led industry. Under the guidance of government industrial policies, regional linkage and improvement Perceived quality is the decisive factor for the industry to maintain strong development momentum. Tourism is a social economic and cultural phenomenon with its own development rules. Breaking the boundaries of administrative divisions, realizing the complementary advantages of regional resources and the interaction of economic interests, and establishing a large-scale tourism hotline with distinctive regional characteristics are top priorities. .

It is recommended to create an international brand tourism product regional cooperation scope:

a. The Yellow River tour includes Zhengzhou, Luoyang, Kaifeng, Shangqiu, Sanmenxia, ??Anyang and other regions;

b. The Funiu Mountain tour includes Nanyang, Luoyang, Pingdingshan and other areas.

Recommended scope of regional cooperation for domestic brand tourism projects:

a. Tianzhong Mountain Tour includes Zhumadian, Luohe, Zhoukou and other areas;

b. Taihang Tour Including Jiyuan, Jiaozuo, Xinxiang, Anyang and other areas;

c. The red tour includes Xinyang, Zhumadian and other areas.

(5) Realize the integration of tourism development and infrastructure construction

Given that governments at all levels in Henan have determined that tourism will be the "leader and pillar" of national economic and social development, tourism will As the development of tourism industry serves as the driving force for sustainable regional economic development, regional infrastructure construction should provide a favorable environment and spiritual and cultural atmosphere for tourism development. Therefore, tourism awareness, garden awareness and environmental awareness should be strengthened in infrastructure construction and urban planning, urban infrastructure construction should be regarded as an important part of tourism development, construction projects should be given specific tourism functions, and tourism development and infrastructure construction should be integrated . At the same time, we should strengthen the cultivation of "tourism corporate culture" and "tourism city culture" to achieve a safe and orderly social environment, a reasonable and fair economic environment, a warm and friendly humanistic environment, and achieve the coordinated development of material civilization and spiritual civilization.

The areas suggested to be developed as tourist cities include:

a. Zhengzhou City, Dengfeng City, Gongyi City, and Xinzheng City;

b. Luoyang City , Luoning County, Song County, Luanchuan County, Xin'an County, Mengjin County;

c. Kaifeng City, Lankao County;

d. Shangqiu City, Minquan County, Yongcheng City;

e. Sanmenxia City, Shaanxi County, Lingbao City;

f. Anyang City, Linzhou City, Tangyin County;

g. Hebi City , Jun County, Qi County;

h. Xinxiang City, Hui County, Weihui City;

i. Puyang City;

j. Jiaozuo City, Boai County, Qinyang City, Wen County;

k. Jiyuan City;

l. Pingdingshan City, Lushan County;

m. Nanyang City, Neixiang County, Xixia County, Xichuan County, Nanzhao County, Tongbai County;

n. Xinyang City, Xin County;

o. Zhumadian City, Suiping County;< /p>

p. Zhoukou City, Huaiyang County.

Projects recommended as key construction projects for tourism infrastructure:

a. Ningxi Expressway, Xinyang-Nanyang-Xixia section;

b. Xu Nan Expressway, Pingdingshan-Lushan-Luanchuan Tourist Line, Yunyang-Nanzhao-Baotianman Tourist Line;

c. Luoping Expressway, Songxian-Checun Tourist Line;

d. Zhengshao Expressway, Dengfeng-Songxian Tourist Line;

e. High-grade Funiu Mountain Tourist Ring Road;

f. High-grade Funiu Mountain Geological Section Tourist highway;

g. Zhengzhou-Taohuayu Reservoir.

Remote Sensing·Comprehensive Survey and Evaluation of Land and Resources of Henan Province

Remote Sensing·Comprehensive Survey and Evaluation of Land and Resources of Henan Province

Remote Sensing·Comprehensive Survey and Evaluation of Land and Resources of Henan Province Evaluation

Remote sensing·Comprehensive survey and evaluation of land and resources in Henan Province