The economic benefits brought about by this World Cup

The first is broadcast rights. This time it was sold for 7300w. The second is that the sponsors have 13 exclusive sponsorships this time. Because it’s confidential, I don’t know how much it costs. But think about it, a 2000w still can't run. The third tourism effect is. South Africa's own tourism bureau said that during the World Cup, 22 million foreign tourists came to watch the game. The fourth is to promote South Africa. I think there must be people in this country who didn’t know it before but know it now. Fifth, enhance the country’s image. Our country has held it, but you have never held it. We are so awesome.

South African media quoted the International Monetary Fund (IMF)'s annual assessment report as saying that South Africa's economic growth rate in 2010 may be close to 3%. Among them, the World Cup will bring 0.5% growth to the South African economy.

In 2009, under the dual impact of the international financial crisis and the world economic recession, the South African economy fell into recession for the first time in 17 years. The economic growth rates in the first two quarters were negative 1.2% and negative 2.8% respectively. In the first few months of 2010, all indicators of the South African economy rebounded, indicating that the South African economy is in a positive recovery. The IMF also predicts that South Africa's economic growth will still be lower than the potential 4.5% level in the next two to three years, so the South African government still needs to continue to implement various economic support policies.

The US "Business Weekly" recently wrote an article stating that South Africa is the undisputed engine of Africa's economic development, with its GDP accounting for 39% of the African continent. The financial crisis has had some impact on South Africa, with the unemployment rate rising from 22% in 2008 to 24%, but the good news is that the South African economy has rebounded. At the end of 2009, South Africa's economy began to grow again, with tourism revenue reaching US$27 billion. The World Cup will provide South Africa with an opportunity to break out. Although South Africa spent US$2.6 billion to build stadiums, improve transportation facilities, and arrange the opening and closing ceremonies, it can obtain huge economic returns.

In addition, Brazil, one of the BRIC countries, has been designated as the host country for the 2014 World Cup and the 2016 Olympic Games. Goldman Sachs recently released a report stating that Brazil's economy is booming. After initially being seriously questioned, Brazil is increasingly recognized as a member of the BRIC countries with a strong economic foundation.

According to reports, among the BRIC economies, Brazil may never have been as eye-catching as China or India, because the latter two countries have populations of more than 1 billion. However, with a population of 193 million, Brazil is the fifth most populous country in the world, after China, India, the United States and Indonesia. Additionally, Brazil scored highest among the BRIC countries in Goldman Sachs' latest annual Growth Environment Scoring System. This World Cup, even if ticketing revenue is not counted, is already the most profitable World Cup in FIFA’s history, relying solely on television licensing fees and franchise sponsorship fees, reaching a record-breaking amount of more than 3 billion U.S. dollars, of which 14% will be allocated to Participating teams and clubs.

Compared with the shortage of government investment, FIFA ushered in the climax of its business model amid widespread complaints.

According to the business rules of the World Cup, FIFA and LOC (South Africa Organizing Committee) do not need to directly pay for the construction of stadium infrastructure, but LOC will return part of the ticket revenue as stadium rental to the city where the stadium is located. (or course owner).

In fact, the ticketing situation for the World Cup in South Africa is not optimistic. According to previous reports by local media, with two months to go until the opening day of the World Cup, 650,000 of the 2.95 million tickets have not been sold, accounting for about 22% of the total. Official figures from FIFA show that of the 570,000 tickets allocated to the 31 non-host participating countries, 330,000 have not been sold, and the unsold rate is as high as 58%.

However, even if ticketing revenue is not counted, this is already the most profitable World Cup in FIFA’s history, relying solely on television licensing fees and franchise sponsorship fees, reaching a record-breaking amount of more than 3 billion U.S. dollars, of which 14% of the total is allocated to participating teams and clubs.

The amount of bonus subsidies for the World Cup in South Africa has increased to a record high of US$420 million, an increase of 61% over the previous session. Of the total prize money of 420 million, the South African World Cup champion will receive US$30 million. Even if the team fails to win a game in the group stage, the team will receive US$9 million in dividends.

In addition to television revenue, FIFA will also receive huge commercial benefits from six partner companies and some World Cup sponsors. It is understood that the minimum threshold for sponsors of this World Cup is set at a historical high of US$65 million. Even so, there are still many companies hoping to join the ranks. The video industry, which is currently troubled by policy, copyright, and funding issues, urgently needs to find a breakthrough. When the World Cup in South Africa is still a month away from starting, China's Internet video industry has already seen smoke rising. In just one week, at least 7 websites have launched They rushed to announce a cooperation with CNTV, a Chinese online TV station affiliated with CCTV, and announced that they had won the online broadcast rights of the "South Africa World Cup", kicking off the broadcast battle. This carnival month of June will allow China’s online video companies to initially complete the reshuffle.

It is reported that CCTV exclusively owns the television, radio, new media (including the Internet, mobile phones and all other new media) in mainland China for all FIFA-sponsored events during the 2010 and 2014 World Cups. media platform)’s video on demand rights, audio on demand rights and their sublicensing rights. Currently, CNTV exclusively enjoys the new media broadcast rights of the 2010 South Africa World Cup in mainland China, including but not limited to the opening ceremony, closing ceremony, competition events and various activities derived from the event. Any Internet company that wants to broadcast World Cup programs must CNTV cooperation.

Since this year’s World Cup will be held on the African continent for the first time, the viewing products on the market are generally not ideal for booking due to price issues. However, the reporter learned that industry insiders are still optimistic about the long-term effects of the World Cup and the attractiveness of African tourism. Some experts predict that global competitions such as the World Cup will promote tourism and have a long-term driving effect after the games. This is especially true for emerging tourist destinations like Africa, which is hosting the World Cup for the first time. The World Cup in South Africa is expected to become a landmark event for the development of Africa's tourism industry, and Chinese tourists' travel to Africa is expected to accelerate growth.

Large-scale events have repeatedly become turning points for the tourism industry

Judging from historical experience, hosting large-scale world events and activities such as the World Cup Football Championship, the Olympic Games, and the World Expo has great impact on the host country and the location. The development of tourism plays an important role in promoting and even becomes a turning point in the development of the tourism industry.

Statistics show that the number of tourists visiting Germany for the 2006 World Cup exceeded 2 million, and tourism revenue increased by 7% that year. German inbound tourism also showed continued growth after the World Cup. In 2007 The tourism industry achieved a growth rate of nearly 10%. During the 1988 Seoul (Seoul) Olympics and within a few years after the Games, the number of inbound tourists to South Korea experienced double-digit growth, which became a turning point for South Korea's tourism industry.

And the tourism revenue benefits brought by the Olympic Games are even more amazing. In 2000, when the Sydney Olympics was held, the number of inbound tourists to Australia hit a historical record, and inbound tourism continued to grow rapidly after the Olympics. After successfully hosting the Olympic Games in 2008, Beijing's tourism industry has achieved leapfrog growth. In 2009, the total number of tourists received was 167 million, a year-on-year increase of 14.5%. The Bird's Nest and Water Cube have become Beijing's new landmarks and most attractive attractions. tourist attractions. According to predictions from the Beijing Olympic Economic Research Association, China's tourism industry will continue to benefit for at least 10 years after the Beijing Olympics.

The benefits of the "World Cup in South Africa" ??are promising

"The high prices of African World Cup viewing tourism products have indeed restricted tourists, but we are still very optimistic about the impact of the World Cup on tourism." Tang Yibo, tourism business director of Ctrip.com, believes that compared to the short-term direct benefits, the long-term tourism effects of the World Cup deserve more attention.

Tang Yibo believes that the long-term tourism effect of the World Cup is mainly reflected in increasing the international popularity of tourist destinations, shaping and improving the international image of tourist destinations, driving the improvement of the soft and hard tourism environment, and promoting the upgrading of tourism products. . For example, during the 2006 World Cup in Germany, more than 10 billion people in China watched the World Cup on TV, 30% of whom were female viewers who did not usually watch football. The World Cup in South Africa is the first time in history that the World Cup will be held on the African continent. The TV audience is expected to reach 25 billion. This will be the best historical opportunity to promote African tourism to the world.

Hoping to use the World Cup to change the marginalized situation that has not been paid attention to for a long time, African countries have also attached great importance to the development of tourism driven by the World Cup in South Africa. The South African Department of Tourism predicts that it will welcome 300,000 foreign tourists, promoting South Africa to one of the world's top tourist destinations. The South African World Cup Bid Committee estimates that this summer and the following two years, the World Cup will bring US$3.1 billion in revenue to South Africa's tourism industry. Tourism has become Kenya's pillar industry and major foreign exchange earning industry. The Kenya Tourism Association recently stated that Kenya’s tourism industry will rebound sharply this year, with industry revenue expected to increase by 8% to 9%. The Zimbabwe National Tourism Administration predicts that the tourism industry will develop greatly under the leadership of the World Cup in South Africa. The number of tourists in 2010 is expected to reach 3 million to 3.5 million, and by 2013, the contribution of tourism to the GDP will be Increase to 50%.

China has become a potential market for African tourism industry

As African countries aggressively enter the tourism industry, Chinese tourists have become the key targets. In order to attract Chinese tourists, the South African Embassy in China officially opened individual tourist visas this year, allowing Chinese tourists to travel to South Africa in their own name. On May 24, the Beijing Office of the South African Tourism Bureau was established in Beijing. Ndegwa, the new director of the Kenya National Tourism Administration, who came to Shanghai to attend the Shanghai World Expo, also recently said that the number of Chinese tourists traveling to Kenya is growing the fastest, and the Chinese market will also become Kenya’s most valued expansion market in Asia. It is expected to book travel this year The number of people will more than double last year.

Taking advantage of the World Cup, many travel agencies are also optimistic about the African tourism market and have added a variety of group tours and semi-independent tour products. African tours are becoming more and more rich and personalized.

The person in charge of the Outbound Department of Shanghai Youth Travel Service told reporters that from April and May this year, it has been clearly felt that the African market is gradually gaining momentum. The proportion of tourists traveling to Egypt, South Africa, Kenya and other previously unpopular routes has increased by about 20% compared with previous years. . Ctrip.com said that this summer, there are nearly ten products for Kenya alone. Products for multi-country tours in Africa have also appeared on the market for the first time, such as a 14-day in-depth tour of Kenya + Tanzania, which visits seven famous national parks in East Africa. Experience Africa with unprecedented depth.

Statistics show that the number of Chinese tourists traveling to Africa is growing very fast, but the absolute number is currently small. In 2009, the number of Chinese tourists to Africa reached 380,000, a year-on-year increase of 18.5%. In the first quarter of this year, the number of Chinese tourists to Africa reached 126,000, a growth rate of 42%. Industry insiders predict that under the influence of the World Cup in South Africa, the number of Chinese tourists traveling to Africa is expected to accelerate. "Africa is increasingly attracting Chinese tourists." Dai Bin, deputy director of the China Tourism Academy, also said recently.