Cultural Tourism Planning of Ancient Town Tourism Project Planning of Ancient Town

1. Ancient Town Tourism Project Planning

Shaanxi Qingmuchuan Ancient Town Tourism Development Co., Ltd. is located in Qingmuchuan Village, Qingmuchuan Town, ningqiang county, Hanzhong City, Shaanxi Province. It was registered in the Industrial and Commercial Bureau on June 5, 20 17 with a registered capital of 300 million yuan and a unified social credit code of 91610726 Ma6YP2Bx0C. It is a powerful state-owned enterprise.

Main business: Qingmuchuan scenic spot, tourist center, parking lot, travel agency, tourism transportation, hotel catering, performing arts and entertainment, tourism business. Investment, construction and operation of tourist areas and tourist real estate; Planning, financing and implementation of major tourism projects.

2. Planning scheme of ancient town tourism festival

Li Antang Water Bamboo Festival is free. Water Bamboo Festival is a red ancient town tourism and cultural festival held in Li Antang ancient town, Qingpu. The Water Bamboo Festival brings together agricultural and sideline products, famous products, local delicacies and farm snacks from Jiangsu, Zhejiang, Shanghai and Li Antang. In addition to the high-quality agricultural and sideline products cultivated by modern technology and other means in modern rural areas, Qingpu Pavilion, Zhejiang Pavilion and Zhejiang Pavilion have been specially set up.

3. Ancient Town Tourism Project Planning Case

Go to Dujiangyan Scenic Area to explore the magic of water conservancy projects. At noon, I went to the image irrigation area with special Chinese food in the ancient city. Popularize agricultural cultural knowledge in the afternoon. Stay in a hotel in Longtan Bay at night.

From June 2065438+00 to June 2065438+00, bearing in mind the original intention of comprehensive protection and utilization of the ancient city in Xiguan area of Tianshui, the functional orientation and commercial layout of Xiguan ancient city in Tianshui were clearly studied, and the planning scheme was refined into specific hutongs, courtyards, single buildings and commercial areas, and the commercial layout was well done by districts to meet the food and housing needs of tourists in a diversified way.

Wang Jun stressed that it is necessary to build a strong operation team, make full use of operating funds and promote effective operation management as soon as possible. It is necessary to build accurately and finely, do a good job in supporting infrastructure and public service facilities, realize the modernization and intelligence of the operation and management of Xiguan ancient city, and give tourists a comfortable and reassuring experience. It is necessary to start as soon as possible, pay close attention to attracting investment, complete business preparations, and strive to realize the opening and operation of Xiguan Ancient City in early June next year.

4. Ancient Town Activity Planning

Jianshui Ancient City Tourism Investment Co., Ltd. was established on August 7, 20 12, and its business scope includes tourism project investment and management; Management of parks and scenic spots; Photographic printing service; Comprehensive retail; Tourism infrastructure construction; Operation of charging infrastructure for new energy vehicles; Automobile charging service; Car rental service; Hotel management (excluding accommodation); Sales of department stores, handicrafts (excluding ivory products) and handicrafts; Sales and lease of self-owned houses; Planning and publicity of cultural activities (projects subject to approval according to law can only be carried out after approval by relevant departments).

5. How to write the ancient town tourism project planning?

1. Parent-child theme park. Using theme parks to drive supporting commercial and real estate projects is the main mode of the school, such as hot springs, golf, skiing and other leisure sports. Are similar to this pattern. This model is very popular with local governments, with low land acquisition cost, stable ticket income supported by market enthusiasm, fast return of supporting commercial real estate projects and easy cash flow balance.

2. Global tourism. Innovate tourism management, coordinate the whole tourism space, create characteristic tourist attractions, optimize tourism services, build tourism industry together, and strive to create an environmental atmosphere.

3. Operation of scenic spots. It is easy to bring vitality and vigor to a scenic spot and its surrounding underdeveloped areas through the high-quality commercial life support provided by brand development enterprises around the scenic spot. Give more charm to natural resources and create more diversified products.

5. Hotel operation. Such products not only meet the basic needs of traditional resort hotels, but also have artistic and cultural elements. Auction, gambling, conferences, movies and other income channels and flexible ways of renting and selling make it possible for enterprises to ensure income without further developing housing.

6. Development of former residence and site. Celebrity American former residence and revolutionary sites are the main brands. Celebrities connect their former residences and sites with the surrounding environment and other forms of tourism through rich scenic spots and diversified product designs, so that humanistic tourism can be integrated into various forms of tourism.

7. Integration of religious landscape. With the improvement of people's cultural level, spiritual level and health level, religious tourism has gradually become popular. The development and operation of tourism projects are gradually developing towards large-scale and comprehensive development, from simply satisfying the functions of sacrifice and appreciation to comprehensive tourism supporting functions such as eating, living, traveling, purchasing, entertainment and raising, forming an independent comprehensive tourist area.

8. Ancient towns, streets and villages. On the premise of protecting ancient towns, villages and blocks, and on the basis of improving the living environment of aborigines, leisure tourism, cultural experience and leisure business will be integrated into ancient dwellings to promote the revival of old streets.

9. Housing industry in Yang Kang. Health corresponds to great health; And nurturing means: nourishing the body, mind and intelligence. Travel means traveling. What needs to be distinguished is that living in medical care is different from living at home, because traveling means living in a different place. In addition, live and travel. The house here is not a family residence, but a tourist residence. Therefore, living in Yang Kang is a new tourism format formed by the integration of various industries.

10. Theme of Tourism Festival. Tourism Festival is an important cultural tourism marketing planning project, which has become an important platform for enriching the people and a golden business card for spiritual and cultural life, helping economic and social development, and is also an important measure to build an international eco-tourism destination.

6. Ancient Town Tourism Project Planning

The ending of Ghost Blowing Lights indicates that Professor Chen and Professor Chen are cursed and need to find the dust beads. The second devil's prophecy is true. Sydney is the devil, but when the devil knew the prophecy, he used hallucinations to make Hu Bayi and Fat Man think that the second prophecy he began to see was false. The way to escape is simply a way to die. The devil lured three people into the ghost hole.

755-79000 plays are adapted from Muye Zhang's novel of the same name. This paper mainly tells the story of Hu Bayi, Yang Ping and Wang Pangzi, who went through hardships to find a ghost cave in the Taklimakan desert, a wonderful ancient relic.

Hu Bayi dares to think, speak, do, take risks and make revolution. In short, he dared to resist. He can always find reasons to convince himself and others. 16 secretary of yin and yang feng shui, who can master the captain who seeks the dragon and touches the gold, is lonely and brave.

Yang Ping, who grew up in America, is generous, bold and cautious under the influence of western culture. The bridge of the nose is high and the pupils are shallow. Outstanding appearance, rich family business, familiar with traditional mountain exploration and excavation equipment. Every time you move, you can properly prepare various props. When we explore, we depend on each other. When we met with difficulties, her calmness resolved the crisis many times.

7. The conclusion of the ancient town tourism project planning book

To build a cultural industry, enhance the humanistic connotation of the city, and promote the regional economy through tourism, good tourism planning can not ignore the following nine points.

1. Found weakness

The weakness mentioned here refers to the problems or shortcomings relative to others.

There are several main reasons or problems in a place: tourism failure, failure or unsuccessful:

First, don't travel, don't find good resources and don't know where to start.

Secondly, due to traffic restrictions, I don't know the people hiding in the mountains, despite the treasure.

Third, the economic situation is not good enough. Without certain economic conditions and investment, tourism can't be completed.

Fourth, the focus of work is not on tourism.

Relatively speaking, some places have better conditions.

A bright spot is the brightest spot, which can also be called a bright spot. The highlight here is not the highlight of the planning text itself, but a plan to help the planning area find the highlight of tourism development. It includes tourism resources, tourism environment, management system, policies and regulations and many other aspects.

The elements that make up the bright spot,

This is a name, which is famous in a certain aspect and point, and has influence in the whole province, the whole country and even the whole world.

Second, it is something new, something that has recently appeared, is newly discovered, or is innovative, something that is recognized by everyone in some way.

The third is rare, that is, rare or unique. A certain resource is rare in the whole country, or unique in your place. A certain practice or policy measure is original and original here, which plays a good role in promoting the development of tourism.

The fourth is strangeness, with strange tourism resources, such as strange mountains and rivers, strangers and strange things.

The fifth is special. Some things you have, others have, but you have characteristics and inherent characteristics.

It is impossible for a place and a scenic spot to have all the above elements, but as long as they have and stand out, they can form a bright spot. When planning, we must help local people find such bright spots. Only by finding bright spots and using them in actual construction can tourism development take fewer detours.

Break through difficulties

Difficulties are somewhat similar to weaknesses (problems) Both of them are factors that restrict the development of local tourism, but they are different. There are many problems, and there are often only one or two difficulties; Problems are universal, and difficulties are often special; The general problems are clear at a glance, but the difficulties should be carefully analyzed and carefully found; The problem is superficial, but the difficulty is hidden inside.

Therefore, finding the difficulty is to find the main contradiction and outline. When you find the difficulty, you find the main contradiction, then you grasp the outline, raise your eyes, and other problems will be solved.

Therefore, in planning, it is necessary to help the entrusting party find out the difficult problems that restrict the development of tourism, plan solutions, ideas and schemes, and guide the entrusting party to break through the difficulties and bottlenecks through a large number of in-depth and meticulous investigations, comprehensive analysis and multi-party comparisons.

seek a selling point

Tourism products are also commodities in essence, and need to have selling points.

Anji County, central beautiful countryside has 6.5438+0.08 million mu of bamboo forests, with a vegetation coverage rate of 75%. The local air quality is good, and the average concentration of negative oxygen ions in the atmosphere reaches 8000 /cm3. The excellent rate of 33 climate and ecological evaluation indexes in Anji reached 97%, and the comprehensive evaluation results were excellent. From the perspective of a single resource, it seems that every resource is a selling point, but more selling points are not conducive to the audience's cognition.

These resources have a common feature, that is, more oxygen, good air and good air quality, which are beneficial to people's health. From this perspective, Anji County is a very suitable place for health tourism. Therefore, the direction of tourism development in Anji county can be summarized in six words, selling oxygen for health. Bamboo negative ions are the biggest selling point.

Step 5 create a flashpoint

The tipping point here refers to the factors that can trigger explosive effect and promote explosive growth in the initial stage of tourism development or when it reaches a certain level. This factor can be a slogan, an activity, a policy, a product, a scenic spot or even a brand.

In tourism planning, we should be good at creating tipping points. How to do the tipping point needs specific analysis.

For example, Anji Jiangnan Tianchi Scenic Area is an AAAA-level tourist attraction. Huangping Hydropower Station is located in Anji County, northern Zhejiang Province, with a total installed capacity of 6.5438+0.8 million kilowatts, ranking first in Asia and third in the world among similar power stations. Such a fully industrialized hydropower station, hidden in the mountains, has two functions, making the best use of everything. It was developed as a scenic spot project during planning and construction, especially in

In order to change the long off-season of seasonal tourism in scenic spots, the construction of Jiangnan Tianchi Ski Resort is proposed for the following reasons: First, according to the statistics of temperature data of Tianchi 16 in Jiangnan, it is basically 0 to-18 degrees from February to February of the following year, and the climatic conditions are feasible. Jiangnan Tianchi is located at the top of the mountain at an altitude of 1000 meters. Anji is surrounded by mountains in the east, south and west, and the northern part is open, so the north wind can directly enter. There are ten or twenty snows every year,

2. Jiangnan Tianchi Ski Resort is the only winter field ski resort in Jiangnan, with a total length of nearly 800 meters and a snow field of more than 60,000 square meters. It is the most comprehensive and high-tech development group in East China at present. East China has a population of 400 million and a vast market space.

Third, Zhejiang itself is a big tourist province with a population of nearly 50 million, which has great potential for tourism development, but there is no large-scale field ski resort. From the point of view of improving the off-season and single tourism function of winter tourism, this project is urgently needed.

Watch the landing site

Landing point refers to the landing and operability of planning. In the compilation of tourism planning, we should not only have a strategic height and a certain predictability, but also pay great attention to landing and operability.

It is necessary to strengthen the landing and operability from four aspects.

The first is to strengthen the planning of specific areas,

The second is to strengthen the planning of specific projects.

The third is to strengthen the planning of specific time.

The fourth is to strengthen relevant planning.

In the planning of specific areas, the planning not only carries out macro-planning for the city's tourism development, but also carries out development planning for counties (cities, districts) according to their geographical location, resource status and development status.

In specific projects, there are not only the spatial layout of the whole city, but also the development planning of specific product projects, such as tourist accommodation facilities. The planning made a detailed investigation of the city's tourist accommodation facilities, made a scientific analysis of the growth trend of tourists in the city, and finally put the development planning of accommodation facilities in the city and counties (cities, districts) in place.

Step 7 get to the point

A good tourism planning must focus on the key points on the basis of fully implementing the "Ghost Blowing Lights Exquisite Ancient City".

First of all, the same plan highlights different elements. Clear and specific requirements are put forward for the elements of each plan. For example, the General Rules for the Overall Planning of Tourist Areas stipulates its five basic elements and thirteen basic contents. Although all these elements must be written and indispensable, which ones must be highlighted and which ones can be described concisely still depends on the actual situation.

Second, different programs should highlight the key points of different programs. Different solutions have different problems to solve and different requirements. Especially some non-statutory planning, because there is no standard to follow, it is particularly important to grasp the key points. For example, conceptual planning, the scope of planning is generally relatively large, and the problems to be solved are mainly strategic issues. Emphasis should be placed on strategic issues such as development concept, spatial structure, tourism image and product planning. Other aspects can be lighter.

Third, the planning of different products should highlight the key points of different products. With the vigorous development of tourism, there are more and more kinds of tourism products, which need to be planned according to the characteristics and requirements of various products. If we want to restore an ancient village, we should follow the principle of paying equal attention to protection and development. If it is a newly planned tourist town, it can be planned and built drastically.

8. Be a good node

Broadly speaking, nodes are also the focus. What is a node? In the process of development, they have the functions of connection, hinge and organization, and can affect the joints and key points around and as a whole. Such as time nodes and engineering nodes.

For example, to make a regional plan, there are many things to plan. What is a node? Gui believes that scenic spots are one of the important nodes, because scenic spots are the core products of tourism. Only by planning several scenic spots in an area can an overall planning framework be established.

The important purpose of tourism is to bring more happiness and excitement to people. As a blueprint, tourism planning should provide more construction basis for this kind of happiness and excitement in tourism development and tourism product construction. Especially in the planning of scenic spot construction, it is necessary to highlight the key points.

Excitement is a perceptual reflection, and there are many factors that can stimulate people's excitement. Beautiful visual effects can stimulate people and make them excited. A story, a children's ditty, and a table of hometown-style food can all evoke homesickness. Planners should think more, savor these factors and create more excitement.

There are many things that make up the excitement, which can be a node. For example, the scenic spots in the scenic spot are undoubtedly the main excitement of this scenic spot. Many novel and creative sketches often attract tourists to stop and take pictures.

A tourism planning scheme can achieve the above nine points, with reasonable arrangement, overall coordination and strong operability, which is an excellent tourism planning.

8. Ancient Town Tourism Project Planning Scheme

1. Make an appointment in advance, which saves worry and effort.

Free and aimless, this way of visiting the ancient city looks like Lijiang. Speaking of accommodation, it is more reliable to book in advance. During the May Day holiday, there were more tourists than usual. It s chooses the favorite inn in advance through the network, and solves the accommodation problem first, which saves worry and effort. Making an appointment first is the best choice, not looking for it now. Of course, you don't have to worry too much about traveling with a group.

2. Get lost in the ancient city and find Sifang Street.

Although there are road signs or signs in every alley or intersection, somehow you will still get lost in Old Town of Lijiang. There are many alleys in the ancient city, and it is easy to get lost. When you realize that if you get lost, go to Sifang Street. Its s is always c, go to Sifang street and come back forever. You can also try to find the current, follow it into the city, and follow it out of the city.

You must choose a pair of suitable shoes when you enter the ancient city.

In fact, it is because only by putting on the right shoes can we really feel the charm of the ancient city. The ancient city stone road is paved with five flowers and five stones. Shallow and irregular, it is impossible to walk into the ancient city in high heels. People have been stepping on horses for many years, and the stone surface of the stone slab road in the ancient city is smooth and round, which is easy to slip. Therefore, whether the shoes fit or not is also very important for anti-skid. Fit, light, comfortable and non-slip travel casual shoes are the most suitable.

If you want to make a big movie about the ancient city, get up early. If you want to feel the quietest side of the ancient city, you must get up early and visit it before the bustling crowd wakes up. If you want to make a beautiful movie, morning is also the best time. In the morning, the light is soft and there are few pedestrians, so it is very convenient to take pictures. You can feel the overall situation just after taking a picture.

5. Pay attention to sun protection. Lijiang is located in the plateau, with strong ultraviolet rays, which is especially unfriendly to fair skin. Although it is pleasant to bask in the sun in Lijiang, you must do a good job in sun protection, such as sun protection hat, sun protection clothes, sun protection cream, sun protection spray and so on. You can apply various sunscreen products on it when you go out during the day. 6. Cars are forbidden in the ancient city, and free riding is in the ascendant. Many friends come to Lijiang to ride. Before, there were cases where the riding team wanted to ride the ancient city. Here is a warm reminder. Cycling is forbidden in this ancient city.

7. Pay attention to your own safety.

This is a bit targeted. There are many rivers and narrow streets in the ancient city. Please watch your step when you walk on the street near the water. Don't indulge in the beauty of the ancient city and fall into the water. In addition, during the long vacation, the number of tourists increased. While enjoying the beautiful scenery, we should pay more attention to personal safety and property safety.