How to play tourism O2O

From a platform perspective, a valuable O2O platform must have the following characteristics:

1. User platform: The tourism O2O platform is by no means a simple technology platform, it must be a user platform Platform rather than traffic platform.

2. Regionalization: "Going offline" means that the regional characteristics are clear, the scene is obvious, and it can be subdivided.

3. Socialization: It has social interaction function. Whether it is likes or complaints, it is difficult to form a closed loop without social interaction.

The development of tourism O2O needs to go through three stages. The first stage is the online and offline O2O channels, the second stage is the online and offline O2O marketing system, and the third stage is the integration. It integrates channel sales data, marketing data, and user behavior data, and can provide O2O C2B reverse booking based on tourists' characteristics. It should be noted that these three stages are not linear relationships, but may be concurrent relationships, but the focus of the development stages is different.

For tourism O2O, the author believes that there are the following points:

Trust determines purchase; interaction determines conversion; service creates reputation.

1. How to do marketing

2. Where are the users?

3. How to do marketing

First of all, you can put the information Compare it to food to understand the significance of tourism O2O content marketing. Tourism O2O content marketing is stronger than advertising.

Tourism products and services are inseparable, the combination and unification of tourism products and services and content marketing, the combination of online and offline, offline is by no means the end of marketing but the next starting point.

4. How to improve the ROI of tourism O2O

If you have marketing, you must consider conversion. Let’s understand the essence of conversion. In addition to storytelling, another trick of tourism O2O marketing is interaction. The purpose of interaction is twofold: building user trust and improving conversion rate.

The key to tourism O2O marketing is to create content, capture scenes, and promote interaction based on tourists’ behavioral characteristics. The content of tourism O2O is extremely rich. If you look at how Qiongyou Mafengwo tells user stories, you will know that the practice of tourism O2O can be very rich. Scenarios are the key to distinguish tourism O2O from other industry marketing, and interaction is what promotes the formation of a closed loop of tourism O2O. The key is also the key to promoting conversion rate and improving ROI. Seizing these tourism O2O content marketing can be very exciting.