What measures have been taken to solve the problems existing in the development of rural tourism?

1. Excavate cultural connotation, develop distinctive products

(1), establish distinctive rural images and maintain unique local flavor

Rural intention is a "psychological image" formed in people's minds in the long-term historical development process of the countryside, which is mainly manifested in rural landscape images and rural cultural images. The Vision Design Institute pointed out that the vivid rural image is a great wealth for the development of rural tourism and an intangible tourism resource with great attraction to urban tourists. The rural image emphasizes a whole atmosphere, and the embodiment of this whole atmosphere can only be completed by combining internal construction and external publicity. Therefore, in the development of rural tourism, on the one hand, we must consciously create an "impressionable" overall atmosphere in the countryside, on the other hand, we must push it to the market through publicity and form a distinctive rural image. For example, Xiaozhangzhuang, an "oasis fairyland" in Huaibei Plain, and Zhouzhuang, a "rural area south of the Yangtze River" in Jiangsu, all set up distinctive rural images in this way, and further promoted the development of rural tourism.

(2) Excavate the cultural connotation of rural resources and develop characteristic products

China is vast in territory and abundant in natural resources, with rich cultural connotations and unique rural settlements that reflect the dependence and continuation between man and nature; There are simple and elegant rural buildings that reflect thousands of years of traditional culture, religious ideas, social organization forms and family relationships in China; Rural festivals, farming methods, living habits, anecdotes and legends with strong cultural connotations. Only by digging out this cultural connotation and developing and designing marketable products with rural characteristics in a deep and multi-faceted way can we enhance the attractiveness of rural tourism products and improve the market competitiveness. At present, China's rural tourist destinations should strengthen the development of special products such as leisure and entertainment, folk customs and "green products", and strive to achieve "people without me, people with my essence, and people with my essence are new", so that rural tourism will not be superficial sightseeing, not limited to the superficial phenomenon of tourism resources, but will be more rich in communication and experience of ideas and feelings, more fond of the experience of cultural heritage under the surface, and more unique charm of folk culture. Only in this way can we solve the problem of insufficient cultural content.

(3) Pay attention to the participation and knowledge content of products and improve the safety of products

Improving the participation and knowledge content of tourism activities is an important means to attract tourists and the best way to retain tourists and extend their stay. Rural tourism operators should make full use of local unique farm atmosphere and farm activities, make tourism projects close to farm life, and create a real "farm house". For example, tourists and fishermen can cast nets with the boat to fish, and farmers can work together to weave cloth, make handicrafts and green food, and participate in ethnic festivals together; According to the passage of seasons and the maturity of cash crops, we can launch new farmer tourism projects with knowledge and fun, such as holding tea-picking festivals, bamboo shoot banquets, peach blossom festivals, Yangmei festivals, lily banquets and so on. By refining folk culture and farming culture, tourists can experience the pleasure of returning to nature and countryside, and gain some knowledge from it by harvesting the fruits of labor, so as to meet the needs of tourists to entertain and educate.

Tourism safety is the primary issue that tourists should consider when deciding to travel. In addition to the safety problems of general tourism, rural tourism safety should also pay attention to the following two points. The first is the operational safety in farming. Because of the strong participation of rural tourism, and tourists are not familiar with rural farming operations, it is easy to have safety problems due to improper operation. The second is the skin allergy caused by pesticides, fertilizers and plant pollen. For example, tourists may have itchy skin due to fertilizers and residual pesticides in farmland, and they may also have skin discomfort due to certain plant pollen when they are active in orchards. Therefore, it is necessary to strengthen the supervision and guidance of tourist participation projects to ensure the safety of rural tourism activities.

2. government leading, perfecting corresponding management system and implementing standardized management

To solve the problem that rural tourism has not established a scientific management system and method, it is necessary to adopt government leading, administrative, economic and legal means and methods of macro adjustment, supervision, guidance and management. The government of rural tourism destination should bring the management of rural tourism into the administrative function of the government, and the functional departments of governments at all levels should clarify their responsibilities, formulate relevant management methods or regulations for rural tourism, standardize and supervise the planning approval, operation management, safety management, environmental sanitation and other aspects of rural tourism, and guide it to the self-discipline management of trade associations gradually. Rural tourism is internally decentralized by one household and is responsible for its own profits and losses. But for the tourist market and society, a local rural tourist destination is a whole, with an overall image and overall interests. This requires the local government and functional management departments to actively guide and regulate the interests of tourists, local business households and the long-term interests of the healthy development of tourist destinations. For example, Longquanyi District of Chengdu has brought rural tourism into the scope of the management of its tourism bureau, given full play to the role of government functional departments, adhered to the policy of "government-led, supported by all parties, giving full play to its advantages and developing tourism", and regarded striving for a national-level scenic spot of Huaguoshan as the future goal of rural tourism development, greatly enhancing the status of rural tourism destinations.

It is the key for the healthy development of rural tourism destination to make relevant laws and regulations so that the operation of rural tourism can be based on laws and rules. Under the guidance of government functional departments, rural tourism associations should be established, and relevant articles of association should be formulated to guide and supervise rural tourism activities. In order to protect the typical and representative rural tourism resources, effective protection measures should be formulated to avoid the damage to the ecological environment and landscape development.

3. Improve relevant facilities and equipment conditions, and implement large-scale operation

Improve relevant facilities and equipment conditions, develop various rural tourism projects in an all-round and comprehensive way, and implement integrated and joint operation, which is the basis for implementing large-scale operation.

in the construction of facilities and equipment, we should strengthen the construction of public facilities and accommodation facilities in rural tourist destinations. It is necessary to solve the problems of transportation, communication and toilets. We should cooperate with the transportation department to open up a special tourist line to provide convenience for urban citizens and tourists to travel. In the construction of accommodation facilities, we should pay attention to the sanitary standards of tourism environment and reception facilities. As most tourists in rural tourist destinations come from cities, they are accustomed to the cleanliness and environmental hygiene standards of urban life, which requires rural tourism operators to pay attention to the hygiene standards of kitchens, tableware, bedrooms, bathrooms, toilets, pools and public entertainment places in the construction of accommodation facilities, and carry out regular sterilization and disinfection.

In terms of all-round and comprehensive development of various rural tourism projects, we should vigorously develop projects in which the six elements of food, shelter, transportation, travel, shopping and entertainment cooperate with each other, and put various rural folk entertainment arts such as lion dance, dragon lantern, Gao Qiao, percussion, flower drum, folk song duet and various folk customs into the rural tourism activities of "eating farm meals, doing farm work and staying in farm houses".

4 Reasonable planning, careful design, flexible marketing and brand building

In order to turn resource advantages into economic advantages, rural tourist destinations must be market-oriented, make full use of local resources, make comprehensive planning and rational layout, and build their own brands. The development of rural tourism resources should carry out serious and detailed investigation and evaluation on the location conditions, resource characteristics, ecological environment, social economy and tourist market of tourist destinations, and make reasonable planning and scientific development under the guidance of regional tourism economic development and system ecology theory. Through scientific planning and careful design, we will develop rural tourism destinations with regional characteristics, harmonious with rural environment and brand effect.