What is the biggest tourism event in China in 20 14? why

There are ten travel events below, please choose one!

1) The online travel price war has escalated, and the mobile channel has become the main battlefield for OTA hegemony.

After the hotel cashback, the price war between 2065 438+04 OTA further extended to the market segments such as air tickets and visas. Tongcheng launched "1 yuan tickets", and Ctrip and Baicheng also launched a "visa war" free of service fees. Bundling low prices with mobile bookings makes the price war in full swing a weapon for OTA giants to seize the entrance of mobile terminals.

2) Ali launched a high-profile tourism business.

After the completion of the world's largest IPO, Alibaba launched a set of "combination boxing" in the tourism industry in China: at first, it invested a huge sum of RMB 2,865.438 billion in hotel information service provider Shiji Information, and then renamed taobao travel "Go" in a high-profile way.

3) meituan. Com has sprung up in the hotel field.

Since the beginning of this year, Meituan.com has made great efforts in the field of low-end hotels, and has carried out in-depth cooperation with large hotel chain groups such as Zhu Hua Group, Jinjiang Inn and Platinum Club. Today, Meituan.com is the second largest hotel distribution platform, the largest hotel group purchase platform and the largest mobile hotel reservation platform in China.

4) Major hotel groups increase mid-range brands.

In the case that the development of high-end hotels is limited by the national "three public consumption" and the economy hotel market is saturated, the mid-range hotel market has ushered in a development frenzy. Zhu Hua, Jinjiang and other large hotel groups have increased the number of mid-range hotel brands, while Platinum has released more than a dozen mid-range hotel brands, which will become a new battlefield for China's hotel industry and capital layout in the next 2-3 years.

5) The outbound travel market broke out and startups poured in.

In 2065438+2004, the number of outbound tourists in China is expected to reach 65438+200 million, and the market space for outbound tourism is optimistic by the industry. Online travel companies focusing on outbound travel and deepening various market segments are on the rise, and a number of new companies have emerged in the fields of hotel reservation, car rental, destination tourism, shopping, travel planning and reviews.

6) The visa for China and the United States is extended to ten years.

During the APEC summit, China and the United States reached a visa extension agreement, and the business and tourist visas of the two countries will be extended to 10 year. It is expected that travel to the United States will benefit from this policy and usher in rapid growth, and exit destinations such as the European Union will follow suit to relax visa requirements for China citizens, which will further promote the strong growth of outbound travel in the future.

7) The four major airlines reduce the air ticket agency rates.

Since the second half of this year, the four major domestic airlines have successively announced the reduction of agency commission policy, and the domestic air ticket agency commission rate has dropped from 3% to 2%. This makes the struggling airline ticket agents face the blow of profit space compression again, and the transformation is imminent. The major air ticket agents in South China are facing bankruptcy due to financial break, which is the latest example.

8) Major hotel groups add mid-range brands.

In the case that the development of high-end hotels is limited by the national "three public consumption" and the economy hotel market is saturated, the mid-range hotel market has ushered in a development frenzy. Zhu Hua, Jinjiang and other large hotel groups have increased the number of mid-range hotel brands, while Platinum has released more than a dozen mid-range hotel brands, which will become a new battlefield for China's hotel industry and capital layout in the next 2-3 years.

9) China's inbound tourism encounters "embarrassment"

According to the data released by the National Bureau of Statistics of China, in the first half of the year, the number of inbound tourists received by China was 62313800, down by 2.8% year-on-year, which was the third negative growth for the sixth consecutive year, in sharp contrast to the booming outbound travel. In the industry's view, the appreciation of RMB, environmental problems, the tightening of visa policy and the great competitive pressure are the main reasons for the decline of China's inbound tourism market.

10) The car rental market is surging.

Drip taxis and fast taxis staged a war of burning money subsidies on 20 14, which aroused widespread concern in society. At the same time, the listing of CAR Inc and Ehi Car Rental is easy to compete with Uber's sharing model and national policies, and giants such as BAT are all brewing in the field of mobile car rental, and the car rental market is still brewing a huge change.

from:/news/20 14- 12/ 15/C _ 1 1364 288 1 . htm