What is university tourism management, si?

An introduction to the direction and curriculum of tourism management specialty

The management direction of hotel and tourism accommodation industry is to cultivate middle and senior professionals who have mastered the management knowledge of hotel and tourism accommodation industry and have strong adaptability and innovative spirit. After graduation, students can engage in administrative work in government tourism management departments or other departments, engage in business management in modern hotel industry and related enterprises, and engage in teaching and scientific research in relevant educational and scientific research institutions.

Main courses: strategic management of tourism enterprises, world hotel management, catering management, front desk room management, hotel marketing, hotel building and equipment management, hotel financial management, quality management, organizational behavior, management psychology, etc.

The direction of exhibition operation and management is to cultivate middle and senior professionals with advanced knowledge, wide knowledge and strong operational ability in exhibition economy and management. After graduation, students can engage in administrative work in government tourism management departments or other departments, engage in business management in exhibition companies, advertising planning companies and other related enterprises, and also engage in teaching and research work in relevant educational and scientific research institutions.

Main courses: exhibition introduction, exhibition design, computer graphics, exhibition marketing practice, exhibition management, venue service and management, planning and organization of special events, quality management and methods, exhibition cost control, business negotiation, etc.

The direction of tourism planning and scenic spot management is to cultivate middle and senior professionals who master the principles and methods of tourism planning and scenic spot management, have a solid theoretical foundation and strong hands-on ability. After graduation, students can engage in administrative work in government tourism management or planning and design departments, engage in business management in theme parks, resorts, travel agencies and other related enterprises, and also engage in teaching and research work in relevant educational and scientific research institutions.

Main courses: physical geography, natural tourism resources, human geography, cultural tourism resources, tourism development strategy and policy, scenic spot quality management, urban tourism planning and management, tourism planning principles, tourism mapping, scenic spot management practice, etc.

The direction of leisure and club management is to cultivate middle and senior professionals who have mastered the knowledge of leisure tourism and sports management, strong professional ability and high comprehensive quality. After graduation, students can engage in administrative work in government tourism management departments or other departments, engage in business management in sports organizations, sports brokerage companies, golf clubs and other enterprises, and also engage in teaching and scientific research in relevant educational and scientific research institutions.

Main courses: leisure sociology, amusement facilities management, cultural activities organization, golf management, sports activities planning and organization, project management, outdoor activities planning, etc.

The direction of international tourism is offered by Tourism College and Translation College. This direction trains middle and senior professionals who master the basic principles and methods of tourism management, have a solid foreign language foundation and have an international perspective. After graduation, students can engage in administrative work in government tourism management departments, business management in travel agencies, high-star hotels, exhibition companies, theme parks, sports organizations and brokerage companies, and teaching and research work in relevant educational and scientific research institutions.