The tourism development value of retro-ism

The same geometric modern architecture and modern business model with strong commercial flavor can not meet the material and spiritual needs of modern people. The voice of protecting traditional material and intangible cultural heritage is getting stronger and stronger. Under this demand and call, a number of ancient towns, old neighborhoods and ancient buildings have been preserved and successfully transformed into valuable tourism resources.

The development of retro tourism and tourism real estate are also closely affecting people's lives and playing a huge role in social economy. They are of great significance to the inheritance and development of China's traditional culture and urban characteristics, and also provide a place for modern people to experience traditional culture. However, due to the lack of in-depth understanding of the development of retro tourism in China, the development in tourism real estate has just started, and some problems may arise.

In fact, to successfully protect and develop ancient towns, blocks and buildings, and plan them into tourism resources with long-term development value, we should follow some principles:

(1) Protection priority principle

The most precious place of ancient towns and blocks lies in their historical and cultural background combined with geographical environment. If the cultural connotation and the original ecological cultural atmosphere are lost, then the so-called "ancient" is just a coat on clay sculpture and will not have a unique attraction. Therefore, the tourism development of ancient town blocks must follow the principle of giving priority to protection. Only by developing on the basis of protecting the original ecological cultural environment can we gain long-term benefits.

(2) the principle of uniqueness

Uniqueness is the charm of tourism resources. The reason why Old Town of Lijiang is so popular is not only the ancient buildings with a history of more than 700 years, but also the history and culture accumulated for more than 700 years, as well as the unique lifestyle of Naxi people, with small bridges and flowing water, blooming flowers, Naxi ancient music and snowy mountains and grasslands. In fact, due to the uniqueness of history, culture and environment, ancient towns and blocks should have their own uniqueness. Therefore, the focus of development should be to highlight the characteristics of tourism resources as much as possible, including national characteristics, local characteristics and local culture. Only tourism resources with national and local cultural characteristics can attract the whole country and even the whole world.

(3) the principle of reasonable development

Wang Yan, director of the Tourism Development and Planning Research Center of Beijing Jiaotong University, once said: "In order to develop together and win-win, culture and tourism must evolve from cultural tourism resources to cultural tourism industry. First, it is necessary to create originality and truly show the local cultural connotation; Second, it conforms to the concept of the times and the actual consumption demand; The third is to expand the industrial chain from the aspects of food, housing, transportation, travel, shopping and entertainment, and develop tourism resources in all directions. " In the process of developing tourism resources, we should respect the original historical appearance, base ourselves on protecting historical and cultural values, and follow market principles, accurately locate, scientifically plan and rationally develop.

(4) Economic principles

Economic benefit is one of the driving forces and purposes of tourism resources development. Therefore, to invest in the development of ancient towns, neighborhoods and other tourism resources, we must comprehensively analyze the input and output from an economic perspective to ensure that tourism development activities can bring economic benefits.