What is global tourism?

Global tourism refers to the comprehensive and systematic optimization and upgrading of economic and social resources in a certain region, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality, so as to realize the organic integration of regional resources, industrial integration and social development, and promote the coordinated development of economy and society with tourism.

The focus of global tourism is in the countryside. More than 70% of China's tourism resources are in rural areas. According to preliminary statistics, in 20 15, the national rural tourism * * * received about 2 billion tourists, and the total tourism consumption reached 1 trillion yuan, accounting for one-third of the whole tourism market. It is estimated that rural tourism in China will receive more than 6 billion tourists from home and abroad in the next five years. Rural tourism has promoted the development of rural economy, improved rural appearance and enriched farmers. It is an inevitable choice for the transformation, upgrading and sustainable development of tourism in China to promote the global development of rural tourism and tap the potential of vast rural tourism resources.

The development of rural tourism in the whole region is to build leisure agriculture and rural tourism into new industries, from selling scenery and farmhouse music to one product and one scene in one village. According to the different resources and location advantages of each village, the characteristic rural tourism product model and business format are formed, and tourism, leisure, agriculture, commerce, culture and other related industries are integrated, so that the industrial chain is lengthened, industrial integration is strengthened and farmers' employment is promoted.