What are the possible development opportunities for the sports tourism industry during the "14th Five-Year Plan" period?

In 2019, the country promulgated the "Opinions of the General Office of the State Council on Promoting National Fitness and Sports Consumption to Promote the High-Quality Development of the Sports Industry". The document proposed to vigorously and actively guide competition-viewing consumption and optimize sports consumption. environment, the introduction of policies to encourage sports consumption, and the launch of relevant sports consumption pilots and other relevant opinions.

The economic and social development goals during the "14th Five-Year Plan" period propose not only improving economic quality and efficiency, but also achieving healthy and sustainable economic development. Affected by the COVID-19 epidemic, people's consumption concepts have gradually changed, and residents' demand for sports consumption has been upgraded in both psychological and real-life aspects. Sports consumption is an important focus in promoting the high-quality development of my country's sports industry in the new era, and it is also the source of promoting the development of the sports service industry and sports tourism.

According to Suning PP Sports big data, as of January 5, 2021, the sales growth of related fitness equipment such as treadmills, sportswear, running shoes and other items were in the top five, with year-on-year growth of 280.6% and 170%. In addition, judging from the growth rate of the global sports industry, the average growth rate of the sports industry in Asia from 2019 to 2021 is 7.9%, and the future market development potential is huge. Taking Europe as an example, the European sports industry ranks among the top ten pillar industries of the national economy, and sports tourism has become one of the fastest growing areas of sports consumption in Europe.

Affected by the new coronavirus epidemic, people have suffered serious psychological and spiritual impacts, and have been able to reflect on their life attitudes, lifestyles, and quality of life, which has triggered a deep awakening of the word "health". Consumption motivations related to "health" have increased, and health-related consumption is increasing. Compared with traditional tourism, modern popular fitness and entertainment sports tourism such as skiing, rafting, mountaineering, and outdoor hiking are more suitable for sports tourism. Enthusiasts' health needs can express people's psychological needs for health.

In addition, these popular fitness and entertainment sports tourism projects require the mastery of certain sports skills, which can not only bring a strong sense of experience and entertainment to sports tourists, but also enable them to master certain sports skills, so that they can People gain a sense of accomplishment and meet personalized and diversified sports tourism needs. In the future, fitness and entertainment will gradually become a lifestyle for more people.

In 2019, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Taking the 2022 Beijing Winter Olympics as an Opportunity to Vigorously Develop Ice and Snow Sports". The goals set out in the document are: strive to achieve In 2022, the development of my country's ice and snow sports will be more balanced, the popularity will be significantly improved, the number of participants will increase significantly, and the influence of ice and snow sports will be wider; the competitive level of ice and snow sports will be significantly improved, and all events will be included in the 2022 Beijing Winter Olympics, including ice sports There have been breakthroughs in climbing steps and snow sports, achieving the best results in the history of my country's Winter Olympics participation; the ice and snow industry is booming, the scale of the industry has expanded significantly, the structure has been continuously optimized, and the industrial chain has become increasingly complete.

Taking skiing in ice and snow sports as an example, relevant research has found that consumers immersed in skiing will develop a psychological manifestation of skiing addiction, which in turn can trigger group ski consumption and provide a boost to the ski industry. Development provides internal driving force to sustainably promote the development of the ski industry. Stimulated by the 2022 Beijing Winter Olympics, national awareness of ice and snow sports has increased. The positive stimulation of ice and snow sports will create important development opportunities for the high-quality development of the sports tourism industry.